2. We were given a task to write down the complete detail
of Dynamic Sportswear Company in form of a project
report and include all related details in it like its working,
its structure, its management, its culture, MBO, how they
motivate their employees etc.
REHAN ALI
M.UMER SIDDIQUE
SHEHERYAR ATIF
NOVEEN BASIT
SONIA AHMED
MAHUR UN NISA
3. Introduction to company
A multinational company that deals with production of socks at large
scale since 1992. Second largest company in Pakistan which deals with
socks production to exports. Its production fulfills the requirement of
customers at global level. They specialize in all types of Sports /
Athletics / Casual Socks for Men, Ladies and Children. They are one of
the largest manufacturers and exporters of Sport Socks from Pakistan.
DYNAMIC SPORTSWEAR COMPANY PRIVATE LTD.
9. Chief Executive Officer
Admin & Security
Department
Quality Assurance
Department
Supply Chain
Department
Head Supply Chain
Head Production
Engineering
Division
Production
Operations
Division
Bleaching & Dying
Division
Knitting Division
Sampling Division
Store Division
Procurement
Division
Production
Planning & Control
Division
Marketing &
Merchandize
Department
HR & Compliance
Department
Finance &
Corporative Affairs
Department
Accounts
Department
Executive
Assistance
10. Organizational Structure:
Ownership:
Mr. Mobeen, his wife and his sister are major share holder
this company.
Management structure:
In respect of its managerial level, its management is divided
into Grades “M5 to M8”
Number of employees:
This company carries 3000 employees in it.
12. Management & its impact on
Organization:
Management can be described as the people who design
an organization's structure and determine how different
aspects
of the organization will interact.
14. Establishing Goals and Developing Plans:
Dynamic sportswear Company work on Principle Management By Object
(MBO)
What is MBO?
•Specific performance goals are jointly determined by employees and
managers.
•Progress toward accomplishing goals is periodically reviewed.
•Rewards are allocated on the basis of progress towards the goals.
Company’s all member jointly efforts towards achieving the organizational
goals.
15.
16. Departmentalization in Dynamic Sportswear
Company:
Its departments can be categorized as follow:
Functional Departmentalization
19. Organization Culture:
They basically follow people oriented culture. They make
sure to satisfy their customer and work according to
customers need. Top management plans revolves around
the customer’s will.
20.
21. Manufacturing process of company:
Maufacturing:
Where socks are
made by threds of
diffeent colors.
Designing:
Where socks are
designed according
to need.
Finishing:
Where socks are
pressed and packed.
Dynamic Sportswear Company is worth full company with high standards. It is built
with an aim to provide a quality product to its customers. Worldwide needs are
fulfilled by this company. For the sake of production, they use Automatic, Modern
machinery for nice work. The production is divided into 3 departments: first
department produce socks by using different threads of different colors according to
need, then second department make designs on them, after this process, the socks
are transferred to third department. Here they are dyed and pressed. Then they are
packed.
22.
23. Decision making:
Making a choice from two or more alternatives is called decision making. Dynamic
Sportswear Company’s managers also face that face of decision making. There
could be two type of decisions:
•Structured Decisions
•Unstructured Decisions
Structured Decisions:
Such decisions in which company’s goals are clear and managers know how to deal
with it.
Unstructured Decisions:
Problems that are unusual and for which information is incomplete and ambiguous.
While doing daily business, such structured decisions are made by heads of
departments. But in case of unstructured decisions, these are shifted to upper
management. Mr. Naveed (planning manager) decides how to meet with those
affairs.
Mr. Naveed (Planning Manager)
24.
25. Motivation:
Is the result of an interaction between the person and a situation; it is not a
personal trait. Motivation is considered as key factor in making an
organization goals be achieved.
How they motivate their employees:
Dynamic Sportswear Company has motivation policy according to level of
their employees. There are three types of employees:
Professionals
Well trained and skilled persons.
Contingent workers
Is a provisional group of workers who work for an organization on a non-
permanent basis, also known as freelancers, independent professionals,
temporary contract workers, independent contractors or consultants.
Low skilled employees
Includes labor, that are working on daily wages and are not so skilled.
26. Motivation for professionals:
•Job challenge
•Organizational support of their work
Motivating Contingent Workers:
•Opportunity to become a permanent employee
•Opportunity for training
•Equity in compensation and benefits
Motivating Low-Skilled, Minimum-Wage Employees:
•Employee recognition programs
•Provision of sincere praise
Generally motivation factors or programs are incentives, bonuses,
promotion to next level, awards (like best employee of the year), loan
facilities and grants.
27. SWOT Analysis:
Strengths:
•Broad and strong International market.
•Famous brands are their customers.
Weakness:
•Uneducated staff
•Less labor
•The company is not so much known as their competitors are
Opportunities:
•Can expand their business as they have no local market.
•Company can start their own independent retail operations in some countries.
Threats:
•Unstable government policy for exports
•Competitors ( Khuzaimah impex, Kamtex corporation, Fintex, Apex Industry)
•Brand faces an identity issue which would mean a greater time for brand building.
28. CONCLUSION:
After making that project, we come to know how
a multinational company works. How they
manage their affairs. How their management is
consult with their employees. How to work in co
operative manner. While visiting the company,
we observed that what is management and it
effect the whole organization.
