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Personal Branding: Do you Know the Origins?

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Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."

Published in: Career
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Personal Branding: Do you Know the Origins?

  1. 1. Personal Branding: Do You Know the Origins? cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
  2. 2. Personal branding is the practice of people marketing themselves and their careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02
  3. 3. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self- packaging. cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00
  4. 4. Personal branding often involves the application of one's name to various products.cc: danmachold - https://www.flickr.com/photos/55569773@N00
  5. 5. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses. cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05
  6. 6. This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand. cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00
  7. 7. History
  8. 8. Personal branding, self-positioning, and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
  9. 9. Positioning Yourself and Your Career-You can benefit by using positioning strategy to advance your own career. cc: ITU Pictures - https://www.flickr.com/photos/42121221@N07
  10. 10. Key principle: Don’t try to do everything yourself. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
  11. 11. Goffman's self presentation theory
  12. 12. Goffman’s Self Presentation is a key theory that explores the way people want to be seen and how people are perceived by their peers. cc: MsHellyer - https://www.flickr.com/photos/7272807@N02
  13. 13. Goffman, uses the term Dramaturgy as a component to his theory of self presentation. cc: APMus - https://www.flickr.com/photos/54514782@N06
  14. 14. This term refers to looking at your own persona as a drama, treating your actions as an actor in a play.cc: Len Radin - https://www.flickr.com/photos/9080018@N07
  15. 15. Social media
  16. 16. Social media extends beyond just Facebook and Twitter and into the professional world as well. cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
  17. 17. There are general professional profiles like LinkedIn and company or industry-specific networks, such as Slack. cc: TAKA@P.P.R.S - https://www.flickr.com/photos/26414679@N05
  18. 18. Thus, social media network sites serve as complex, technologically mediated venues for the branding of the self. cc: jenny downing - https://www.flickr.com/photos/7941044@N06
  19. 19. Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn to self-brand. cc: RichGrundy - https://www.flickr.com/photos/32888907@N03
  20. 20. Because personal branding is basically pointing out, and in some cases, glorifying, certain positive characteristics of an individual, it is not unlike traditional branding of products and companies. cc: Brett Jordan - https://www.flickr.com/photos/55497864@N00
  21. 21. Personal branding makes you accountable to others in a way that mirrors the corporation to consumer relationship. cc: Paul Keller - https://www.flickr.com/photos/18259771@N00
  22. 22. Authenticity is viewed as both residing inside the self and is also demonstrated by allowing the outside world access to one's inner self. cc: rodarmor - https://www.flickr.com/photos/28066001@N03
  23. 23. It is interesting to think about the idea of authenticity with disclosure, and the freedom social networks allow in disclosing an inauthentic self. cc: Tim Geers - https://www.flickr.com/photos/47912915@N02
  24. 24. All the while, those posting are forming a digital archive of the self, through which a brand could be crafted by others. cc: phsymyst - https://www.flickr.com/photos/78624556@N08
  25. 25. Thank You Wikipedia Post Road Consulting LLC cc: stevendepolo - https://www.flickr.com/photos/10506540@N07

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