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Personal Branding: Do you Know the Origins?


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Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."

Published in: Career
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Personal Branding: Do you Know the Origins?

  1. 1. Personal Branding: Do You Know the Origins? cc: See-ming Lee 李思明 SML -
  2. 2. Personal branding is the practice of people marketing themselves and their careers as MarcelaPalma -
  3. 3. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self- packaging. cc: Daniel Y. Go -
  4. 4. Personal branding often involves the application of one's name to various danmachold -
  5. 5. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses. cc: Gage Skidmore -
  6. 6. This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand. cc: Arenamontanus -
  7. 7. History
  8. 8. Personal branding, self-positioning, and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon Stuck in Customs -
  9. 9. Positioning Yourself and Your Career-You can benefit by using positioning strategy to advance your own career. cc: ITU Pictures -
  10. 10. Key principle: Don’t try to do everything yourself. cc: Leo Reynolds -
  11. 11. Goffman's self presentation theory
  12. 12. Goffman’s Self Presentation is a key theory that explores the way people want to be seen and how people are perceived by their peers. cc: MsHellyer -
  13. 13. Goffman, uses the term Dramaturgy as a component to his theory of self presentation. cc: APMus -
  14. 14. This term refers to looking at your own persona as a drama, treating your actions as an actor in a Len Radin -
  15. 15. Social media
  16. 16. Social media extends beyond just Facebook and Twitter and into the professional world as well. cc: Jason A. Howie -
  17. 17. There are general professional profiles like LinkedIn and company or industry-specific networks, such as Slack. cc: TAKA@P.P.R.S -
  18. 18. Thus, social media network sites serve as complex, technologically mediated venues for the branding of the self. cc: jenny downing -
  19. 19. Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn to self-brand. cc: RichGrundy -
  20. 20. Because personal branding is basically pointing out, and in some cases, glorifying, certain positive characteristics of an individual, it is not unlike traditional branding of products and companies. cc: Brett Jordan -
  21. 21. Personal branding makes you accountable to others in a way that mirrors the corporation to consumer relationship. cc: Paul Keller -
  22. 22. Authenticity is viewed as both residing inside the self and is also demonstrated by allowing the outside world access to one's inner self. cc: rodarmor -
  23. 23. It is interesting to think about the idea of authenticity with disclosure, and the freedom social networks allow in disclosing an inauthentic self. cc: Tim Geers -
  24. 24. All the while, those posting are forming a digital archive of the self, through which a brand could be crafted by others. cc: phsymyst -
  25. 25. Thank You Wikipedia Post Road Consulting LLC cc: stevendepolo -