Do You Know the Origins?
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
Personal branding is the practice of
people marketing themselves and their
careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02
While previous self-help management techniques
were about self-improvement, the personal-branding
concept suggests instead that success comes from self-
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Personal branding often involves the
application of one's name to various
products.cc: danmachold - https://www.flickr.com/photos/55569773@N00
For example, the celebrity real-estate mogul turned
President of the United States, Donald Trump uses his
last name extensively on his buildings and on the
products he endorses.
cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05
This same logic follows for personal brands-
there is a constant desire for a reinforcement
of the self-brand.
cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00
Personal branding, self-positioning, and all individual
branding by whatever name, was first introduced in
1937 in the book Think and Grow Rich by Napoleon
Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
Positioning Yourself and Your Career-You can
benefit by using positioning strategy to
advance your own career.
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Key principle: Don’t try to do
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Social media extends beyond just
Facebook and Twitter and into the
professional world as well.
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
There are general professional profiles like
LinkedIn and company or industry-specific
networks, such as Slack.
cc: TAKA@P.P.R.S - https://www.flickr.com/photos/26414679@N05
Thus, social media network sites serve as
complex, technologically mediated venues for
the branding of the self.
cc: jenny downing - https://www.flickr.com/photos/7941044@N06
Thousands of self-help books, programs, personal
coaches, and articles exist to help individuals learn
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Because personal branding is basically pointing out, and in
some cases, glorifying, certain positive characteristics of an
individual, it is not unlike traditional branding of products
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Personal branding makes you accountable to others in
a way that mirrors the corporation to consumer
cc: Paul Keller - https://www.flickr.com/photos/18259771@N00
Authenticity is viewed as both residing inside the self
and is also demonstrated by allowing the outside
world access to one's inner self.
cc: rodarmor - https://www.flickr.com/photos/28066001@N03
It is interesting to think about the idea of authenticity
with disclosure, and the freedom social networks allow
in disclosing an inauthentic self.
cc: Tim Geers - https://www.flickr.com/photos/47912915@N02
All the while, those posting are forming a digital
archive of the self, through which a brand could
be crafted by others.
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Post Road Consulting LLC
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