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Social media research for litigation

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Social media research for litigation

  1. 1. Manitoba Bar AssociationLegal Research Section MeetingSocial Media Research for Employment Cases<br />David Whelan<br />Manager, Legal Information<br />The Law Society of Upper Canada<br />dwhelan@lsuc.on.ca • @davidpwhelan<br />
  2. 2. Walnuts<br />
  3. 3. Narrow the field<br />Wrangling the Possibilities<br />
  4. 4. What are Canadians Visiting?<br />Individual is author, personal content<br />Posting links to content, less scope for personal info<br />StatCounter, Top 7 Social Media Sites in Canada, October 2010 to September 2011 <br />http://gs.statcounter.com/#social_media-CA-monthly-201010-201109-bar<br />
  5. 5. Who Uses Social Media?<br />50% of Canadians have social profile<br />Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286<br />
  6. 6. What Social Media?<br /><<br />Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286<br />
  7. 7. Getting a handle<br />E-mail and Web Site Address As Starting Point<br />
  8. 8. Google Social<br />
  9. 9. Personalized Google<br />Turn off personalization to start with<br />Type in your search<br />Click your into the location box URL after the ?http://www.google.com/search?q=%22david+whelan%22&hl...<br />Add pws=0&to the search URLhttp://www.google.com/search?pws=0&q=%22david+whelan%22&hl...<br />Hit ENTER to resubmit your search query with personalization turned off<br />
  10. 10. Personalized Google<br />Personalized (pws=1)<br />De-Personalized (pws=0)<br />
  11. 11. Look for Related Sites<br />@gmail.com<br />
  12. 12. Domain Names<br />
  13. 13. Search Handles<br />
  14. 14. Focus<br />Google and Bingyour search terms site:targetsite.com<br />Examples:“brian bowman” site:twitter.comdavidpwhelansite:google.com<br />
  15. 15. Site Specific Search<br />
  16. 16. E-mail @ & #hashtags ignored<br />Special Characters DO Upset Us<br />
  17. 17. Site Specific Search - Google<br />
  18. 18. Search Engines Ignore Special Characters<br />Web search engines often ignore @ sign in e-mail addresses<br />
  19. 19. Avatars<br />You Never Forget a Face<br />
  20. 20. Search for Pictures<br />
  21. 21. Compare Pictures Online<br />Tineye.com compares photos; is avatar on multiple sites?<br />
  22. 22. Getting access<br />Public and Private Profiles<br />
  23. 23. Getting Access<br />PUBLIC – No Account Required<br />PUBLIC –Account Required<br />PRIVATE<br />
  24. 24. Getting Access<br />Don’t be creepy<br />“Public” information what you’re looking for<br />Research is often untraceable and fake account won’t hide it if it’s not<br />Don’t friend or follow to gain access<br />Lock down your own accounts<br />Avoid leaving traces (LinkedIn)<br />Block unintended following, friends, tagging<br />
  25. 25. Hard to Track You<br />Facebook Pages have Insights; profiles do not<br />
  26. 26. Easier to Track Web Site Visitors<br />Other Web sites and blogs may have own tracking analytics (screenshot of David Whelan’s Google Analytics map)<br />
  27. 27. Think About What Trail You Are Leaving<br />
  28. 28. Try the Site’s own Search<br />
  29. 29. Linkedin Public Results<br />Public search results on LinkedIn.com<br />
  30. 30. Linkedin Private Results<br />LinkedIn.com advanced search form (requires account)<br />
  31. 31. Location Checkin Sites<br />Location services: low usage, but time/day aware if content exists<br />
  32. 32. Access Twitter’s Search<br />Search Google for a Twitter user ON Twitter<br />davidpwhelansite:twitter.com<br />2. Click on any result to a tweet (posting) and you will see the Twitter interface<br />3. Search!<br />
  33. 33. Advanced Search on Twitter<br />http://twitter.com/#!/search-advanced<br />
  34. 34. Advanced Search on Twitter<br />
  35. 35. Search on Facebook<br />
  36. 36. There’s an app for that<br />Use Facebook’s Internal Apps For Better Search<br />
  37. 37. Better Search on Facebook - Apps<br />
  38. 38. External Search<br />
  39. 39. Firehose is Very Expensive<br />
  40. 40. Bing and Google Have Social Search<br />
  41. 41. Topsy Retrieves Blogs and Twitter<br />
  42. 42. Topsy Retrieves Blogs and Twitter<br />
  43. 43. Alternative Facebook Search<br />
  44. 44. Alternative Facebook Search<br />
  45. 45. Alternative Facebook Search<br />
  46. 46. Relationships<br />Friends, Followers, Lend Me Your Clicks<br />
  47. 47. Who is Talking to Whom?<br />
  48. 48. Relationships Matter<br />Facebook users can tag people in their photos<br />Can be tagged from OUTSIDE own profile<br />Tagged photos as evidence: see Lalonde v. Lalonde, unpublished Kentucky Court of Appeals case, 2/25/2011<br />
  49. 49. Saving What You Find<br />Images: right-click and SAVE IMAGE AS<br />Twitter<br />Click on the DATE to get single posting<br />Visitmix.com Archivist<br />Other sites<br />Screen capture (ALT + PRTSCN) and paste<br />Screen capture into video (Screencast-o-matic.com, similar) to capture entire process<br />
  50. 50. Pull Up Just One Twitter Post<br />
  51. 51. Create a Twitter Archive<br />http://www.visitmix.com/labs/archivist-desktop/<br />
  52. 52. Conclusion<br />Identify sources and names/handles<br />Facebook most likely source but look around<br />Use search and browsing on social media sites<br />Use search from outside the social media sites to uncover additional information<br />Consider social relationships as possible locations of relevant information<br />
  53. 53. Questions?<br />Thank you<br />David Whelan<br />dwhelan@lsuc.on.ca<br />@davidpwhelan<br />

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