IdentityPR Social Media 101 Presentation

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Very brief overview of the opportunities and challenges that exist in leveraging social media tools as components to a marketing campaign.

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  • IdentityPR Social Media 101 Presentation

    1. 1. Feeling Old? May 11, 2009
    2. 2. WHERE ARE CONVERSATIONS HAPPENING?
    3. 3. WHAT ARE PEOPLE DOING?
    4. 4. WHO’S ON WEB 2.0?
    5. 5. WHY ARE PEOPLE MOVING ON?
    6. 6. HISTORICAL PERSPECTIVE | advertising then
    7. 7. HISTORICAL PERSPECTIVE | advertising now
    8. 8. HISTORICAL PERSPECTIVE | news then
    9. 9. HISTORICAL PERSPECTIVE | news now
    10. 10. HISTORICAL PERSPECTIVE | websites then
    11. 11. HISTORICAL PERSPECTIVE | websites now
    12. 12. HISTORICAL PERSPECTIVE | media <ul><li>THEN </li></ul><ul><li>Letters to the editor </li></ul><ul><li>Photo slideshows </li></ul><ul><li>T.V. + Watercooler </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Networking Groups </li></ul><ul><li>Browser Bookmarks </li></ul><ul><li>Publicist </li></ul><ul><li>NOW </li></ul><ul><li>Blogs </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Digg, Delicious </li></ul><ul><li>Publisher </li></ul>
    13. 13. NOW WHAT? LISTEN PARTICIPATE CREATE MEASURE
    14. 14. BACK TO BASICS Who is your audience? Where are they? What are your overall objectives? What is your message? Share. Discuss. Connect. MEASURE!
    15. 15. Feeling Old? May 11, 2009

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