Social media is a waste of time
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Is social media a waste of time? For your business, the answer is: probably. Presented June 2, 2011 in South Be
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Social media is a waste of time
- 1. Social Media is a Waste of Time Chas Grundy June 2, 2011 Photo credit: h,p://www.flickr.com/photos/swimparallel/
- 2. Small business owner… …and chief marketing officer. Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/
- 6. Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/ Marketing begins with strategy, not social media.
- 8. GOALS
- 10. Product Price Placement Promotion Four P’s Why are we so focused on promotion?!
- 11. The Funnel visits website calls salesperson requests quote buys something
- 12. The Funnel for Websites visits website looks at pages requests info applies
- 13. Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/ So what about marketing?
- 14. Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/ Marketing is a tax you pay for being unremarkable. “ ”Robert Stephens, founder, Geek Squad
- 15. Photo credit: h,p://www.flickr.com/photos/swirlingthoughts/181995076/ Word of mouth is hot.
- 16. The Dream You Your Friends Their Friends A whole mess o’ customers
- 17. People using technology to be social Social Media (a defini)on)
- 20. expend significant energy over the next three weeks trashing comcast. “ ”Michael Arrington, TechCrunch an @comcastcares origin story:
- 21. 1. Understand your business. 2. Learn marketing 101. 3. Create a strategy. 4. Be remarkable. 5. Social media is just a tactic. What we learned today…
- 22. email chas@grundyhome.com twi,er @chasgrundy linkedin linkedin.com/in/chasgrundy blog grundyhome.com