Social media is a waste of time

•

Jun. 02, 2011

• •

Social Media is a
Waste of Time
Chas Grundy
June 2, 2011
Photo
credit:
h,p://www.ﬂickr.com/photos/swimparallel/

Small
business
owner…

…and chief
marketing
officer.
Photo
credit:
h,p://www.ﬂickr.com/photos/kovenkin/3965865576/
...

Photo
credit:
h,p://www.ﬂickr.com/photos/jdanvers/3985204797/

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Social media is a waste of time

Jun. 02, 2011

• •

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Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

Technology, Storytelling, Leadership in Higher Ed

Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

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Social media is a waste of time

1. Social Media is a Waste of Time Chas Grundy June 2, 2011 Photo credit: h,p://www.ﬂickr.com/photos/swimparallel/
2. Small business owner… …and chief marketing officer. Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/
3. Photo credit: h,p://www.ﬂickr.com/photos/jdanvers/3985204797/
4. Photo credit: h,p://sports.espn.go.com/nﬂ/preview07/news/story?id=2973338
5. Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/ Marketing begins with strategy, not social media.
6. Photo credit: h,p://www.ﬂickr.com/photos/indrarado/5558892445 AUDIENCE
7. GOALS
8. MEASURE Photo credit: h,p://www.ﬂickr.com/photos/usnavy/5387296797/
9. Product Price Placement Promotion Four P’s Why are we so focused on promotion?!
10. The Funnel visits website calls salesperson requests quote buys something
11. The Funnel for Websites visits website looks at pages requests info applies
12. Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/ So what about marketing?
13. Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/ Marketing is a tax you pay for being unremarkable. “ ”Robert Stephens, founder, Geek Squad
14. Photo credit: h,p://www.ﬂickr.com/photos/swirlingthoughts/181995076/ Word of mouth is hot.
15. The Dream You Your Friends Their Friends A whole mess o’ customers
16. People using technology to be social Social Media (a deﬁni)on)
17. Photo credit:h,p://www.ﬂickr.com/photos/assbach/280561228/
18. expend significant energy over the next three weeks trashing comcast. “ ”Michael Arrington, TechCrunch an @comcastcares origin story:
19. 1.  Understand your business. 2.  Learn marketing 101. 3.  Create a strategy. 4.  Be remarkable. 5.  Social media is just a tactic. What we learned today…
20. email chas@grundyhome.com twi,er @chasgrundy linkedin linkedin.com/in/chasgrundy blog grundyhome.com