Social media is a waste of time

Chas Grundy
Chas GrundyTechnology, Storytelling, Leadership in Higher Ed at University of Notre Dame
Social Media is a
Waste of Time
Chas Grundy
June 2, 2011
Photo	
  credit:	
  h,p://www.flickr.com/photos/swimparallel/	
  
Small
business
owner…

…and chief
marketing
officer.
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
Social media is a waste of time
Photo	
  credit:	
  h,p://www.flickr.com/photos/jdanvers/3985204797/	
  
Photo	
  credit:	
  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338	
  
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
Marketing begins
with strategy, not
social media.
Photo	
  credit:	
  h,p://www.flickr.com/photos/indrarado/5558892445	
  
AUDIENCE
GOALS
MEASURE
Photo	
  credit:	
  h,p://www.flickr.com/photos/usnavy/5387296797/	
  
Product
 Price
Placement
 Promotion
Four	
  P’s	
  
Why are we so
focused on
promotion?!
The	
  Funnel	
  
visits website
calls salesperson
requests quote
buys something
The	
  Funnel	
  for	
  Websites	
  
visits website
looks at pages
requests info
applies
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
So what about
marketing?
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
Marketing is a tax
you pay for being
unremarkable.
“
”Robert	
  Stephens,	
  founder,	
  Geek	
  Squad	
  
Photo	
  credit:	
  h,p://www.flickr.com/photos/swirlingthoughts/181995076/	
  
Word of
mouth is
hot.
The Dream
You Your Friends Their Friends
A whole mess o’ customers
People using	
  
technology to	
  
be	
  social	
  
Social	
  Media	
  
(a	
  defini)on)	
  
Social media is a waste of time
Photo	
  credit:h,p://www.flickr.com/photos/assbach/280561228/	
  
expend significant energy
over the next three weeks
trashing comcast.
“
”Michael	
  Arrington,	
  TechCrunch	
  
an @comcastcares origin story:
1.  Understand your business.
2.  Learn marketing 101.
3.  Create a strategy.
4.  Be remarkable.
5.  Social media is just a tactic.
What we learned today…
email	
   chas@grundyhome.com	
  
twi,er	
   @chasgrundy	
  
linkedin	
   linkedin.com/in/chasgrundy	
  
blog	
   grundyhome.com	
  
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