Crain's Salute to Entrepreneurs Event Presentation

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A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing

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Crain's Salute to Entrepreneurs Event Presentation

  1. 1. Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a new media world or Why the Field of Dreams approach to the Web does not work.
  2. 2. If you build it…
  3. 3. http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now
  4. 4. http://www.flickr.com/photos/98123816@N00/65317288/
  5. 5. What is driving the change?
  6. 6. http://www.flickr.com/photos/14379298@N03/2073367106/
  7. 8. Web sites should be built for search.
  8. 9. <ul><li>Unique URLs </li></ul><ul><li>Text + keywords </li></ul><ul><li>Tags </li></ul><ul><li>Meta information* </li></ul><ul><li>Dynamic content </li></ul>
  9. 10. http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for valuable answers.
  10. 11. Think like a publisher. http://www.flickr.com/photos/29931767@N00/105783011/
  11. 12. You need to stand out. http://www.flickr.com/photos/65069067@N00/2561252664/
  12. 13. Extend your reach. http://www.flickr.com/photos/73532212@N00/2945559128/
  13. 16. http://www.flickr.com/photos/thedanafiles/2695315252/
  14. 17. http://www.flickr.com/photos/ghewgill/324597704/
  15. 18. http://www.flickr.com/photos/24844537@N00/337248947/
  16. 19. http://www.flickr.com/photos/mrbill/40588740/ Goals drive strategy. Not technology.
  17. 20. http://www.flickr.com/photos/36316739@N00/71252025/
  18. 21. How it all comes together.
  19. 22. Home Base Content Search Call to Action Where you share value Analysis News Stories Opinions
  20. 23. Value
  21. 24. You
  22. 25. Biggby Bob gets it.
  23. 26. Home Base
  24. 27. Outposts
  25. 28. http://www.flickr.com/photos/35375520@N07/3599784525/
  26. 29. Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading

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