How to Use Facebook for Business - HubSpot at Geek Girl Camp

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How to Use Facebook for Business - Presented by Ellie Mirman at Geek Girl Camp Boston

This presentation covers all the basics you need to use Facebook to market your business, including: why businesses need to be on Facebook, how to set up a Business Page, how to promote your Page and how to measure your marketing efforts.

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  • Wish we could talk to you directly or knew what company you were from so we could fix your problem, especially if you plan to remain a customer.

    HubSpot is not an elaborate design platform. It's meant for easy content creation to optimize for search engines. Also, Google's analytics are cool, but not marketing focused. We give you data on conversions, leads and customers.

    Feel free to contact me so we can figure this out!
    Rebecca
    rcorliss [at] hubspot.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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How to Use Facebook for Business - HubSpot at Geek Girl Camp

  1. 1. Download these slides: SlideShare.net/HubSpot How to Use Facebook for Business Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
  2. 2. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  3. 3. Outbound Marketing 800-555-1234 Annoying Salesperson
  4. 4. Inbound Marketing Blog g SEO Social Media
  5. 5. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  6. 6. What is Facebook?
  7. 7. Why You Should Care Over 175 million active users • 600,000 new users every day 600 000 new users every day • 5th most trafficked website • Top Social Search Engine Top Social Search Engine • More than half are outside of  • college & fastest growing  college & fastest growing demographic is those 30 years  or older
  8. 8. Social Media = Cocktail Party • Social media is similar to a cocktail reception • With t Without constraints of time or space t i t f ti • More public – easier for other people to listen in Flickr: TECHcocktail
  9. 9. Cocktail Party Advice Meet people and start conversations Be helpful, answer questions – add value to the  B hlfl ti dd l t th community Ask questions, trust others’ advice
  10. 10. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  11. 11. How to Get Started
  12. 12. Personal Profile vs. Business Page • Set up a Personal Profile first and then create a Business  Page that you will administer g y • Personal Profiles have friends (mutual acceptance) and  Business Pages have fans (one‐way opt‐in)
  13. 13. Build Your Personal Profile Photo • Work / edu info • Networks • Interests,  • photos, etc. • Applications
  14. 14. Privacy
  15. 15. Personal Profile – What Not To Do Profiles are for people, not companies.
  16. 16. Connect with Friends • Friends need to be  requested and  td d mutually accepted • Friend Finder • Search – Classmates,  Coworkers, Names
  17. 17. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  18. 18. Create a Business Page http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page. Note You must be logged in to create a Page
  19. 19. Build Your Business Page
  20. 20. Publish Your Page
  21. 21. Become a “Fan”
  22. 22. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  23. 23. Tip #1: Create an Engaging Page Events • Videos • Discussions iscussions • Photos • Blog Articles Blog Articles •
  24. 24. Tip #2: Leverage the Viral Nature of p g Facebook – News Feed • News Feed shows News Feed shows  updates on your and  your friends’ activity • First thing you see when  you log in • Your updates show on Your updates show on  your profile “Wall” • Allow users to engage  with you – each activity  is shared with their  network
  25. 25. Tip #3: Draw on Your Network
  26. 26. Tip #4: Optimize for Search • Facebook Search • Public Search • Based on # Fans • Check your settings
  27. 27. Tip #5: Advertise on Facebook http://www.facebook.com/advertising/ // / / Note: You must be logged in to create an ad
  28. 28. What Do You Want to Advertise? • Advertise a website or something on Facebook  (Page, Group, or Event you manage) (Page Group or Event you manage)
  29. 29. Create Your Ad
  30. 30. Target Your Audience • Target by Location, Gender, Age, Keywords, etc. Count updates automatically
  31. 31. Set Your Budget • Choose Pay Per Click or Pay Per View • Cli k Th Click Through Rate on Facebook is LOW! Go PPC hR t F b k i LOW! G PPC
  32. 32. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  33. 33. Friends, Fans, Activity
  34. 34. Facebook Ad CTR, Traffic, Cost
  35. 35. Organic Traffic & Ad Traffic
  36. 36. Traffic, Leads, Customers 350 30 300 25 2 250 20 200 Traffic 15 Leads 150 Customers C 10 100 5 50 0 0 January February March
  37. 37. Thank You! Become a Fan: http://facebook.hubspot.com http://facebook hubspot com Join Marketers: http://facebook.promarketers.com htt //f b k kt Grade Your Profile: http://facebook.grader.com h //f b k d Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
  38. 38. Additional Blog Articles • http://blog.hubspot.com/blog/tabid/6307/bid/2778/Now‐Any‐ Business‐Can‐Tap‐53‐Million‐Facebook‐Users‐For‐Free.aspx • http://blog.hubspot.com/blog/tabid/6307/bid/4608/Top‐4‐New‐ Facebook‐Page‐Features‐Businesses‐Will‐Love.aspx F b kP Ft Bi Will L • http://blog hubspot com/blog/tabid/6307/bid/4385/How‐to‐Use‐ http://blog.hubspot.com/blog/tabid/6307/bid/4385/How to Use Facebook‐to‐Get‐a‐99‐Discount‐on‐Traditional‐B‐to‐B‐ Advertising.aspx • http://blog.hubspot.com/blog/tabid/6307/bid/4248/Social‐ Networks Business or Pleasure.aspx Networks‐Business‐or‐Pleasure aspx

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