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Introduction to Real Estate Marketing in Facebook

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Introduction to Real Estate Marketing in Facebook

  1. 1. Introduction to Real Estate  Introduction to Real Estate Marketing in Facebook  g by y Reggie Nicolay Director of Social Media, Cyberhomes Director of Social Media Cyberhomes
  2. 2. Credits: Darren Barefoot & Robert Scoble
  3. 3. FACEBOOK: CREATING NEW BUSINESS OPPORTUNITIES
  4. 4. Facebook Daily Visitors in 2008 (WW) Facebook – Daily Visitors in 2008  Credits: Google Trends
  5. 5. Facebook Daily Unique Visitors (US) Facebook – Daily Unique Visitors (US) Credits: Google Trends
  6. 6. Audience Characteristics Audience Characteristics Credits: Google Ad Planner
  7. 7. Other Interesting Facebook Stats Other Interesting Facebook Stats • 175 million active users • Fastest growing demographic: 30 years old and older • More than 3 billion minutes spent on Facebook daily More than 3 billion minutes spent on Facebook daily • More than 4 million users become fans of Pages daily More than 4 million users become fans of Pages daily • More than 850 million photos uploaded monthly • More than 7 million videos uploaded monthly Credits: facebook.com/press/info.php?statistics
  8. 8. Your Dashboad
  9. 9. Birthdays
  10. 10. Find people you know  on Facebook b k • Find people you email Find people you email • Discover people   Facebook thinks you may  y y know • Search for People • Find People You IM
  11. 11. Profile Page Profile Page BEST PLACE TO DEEPLY ENGAGE  WITH NETWORK
  12. 12. Complete Your Profile Complete Your Profile •Basic Information Basic Information •Personal Information •Contact Information •Education Info tab >  Edit Information f f
  13. 13. Check your Privacy Settings Check your Privacy Settings y •Choose who can see your  profile •Choose who can search Choose who can search  for you •Choose what stories Choose what stories  about you get published •Control the information Control the information  applications use Settings > Privacy
  14. 14. Choose what stories  about you get published
  15. 15. Set Up Friend Lists • Group and organize   contacts • Bigger component to  new design e des g • Used to message people
  16. 16. Profile is complete…  now what? Sharing  Tips. •Birthday wishes (text,  music or video) •Check events and RSVP •Use “like” •Add pictures tags friends •Add pictures, tags friends  and family •Share links to useful  resources (videos,  tutorials, articles) , )
  17. 17. Share Your Presence  Outside Facebook • Any RSS Feed Any RSS Feed • Google Reader • Flickr • Digg • Delicious • YouTube Yo T be • Yelp • p StumbleUpon • Hulu • Photobucket • Last.fm • Picasa
  18. 18. Applications for Your  Profile LinkedIn •LinkedIn •iLike •Profile Box •Posted Items Pro •FriendFeed •T itter •Twitter •YouTube •Socialistics
  19. 19. Business Page Business Page NEW OPPORTUNITIES W/BUSINESS  PAGE
  20. 20. Complete Your Business  Profile fil •Basic information Basic information •Website •Company Overview •Mission •Products
  21. 21. Page Settings Page Settings •What tab fans see when What tab fans see when  first visiting the page:  posts or the wall •What tab does everyone  else first see: Any of your  available tabs •Whether or not Fans can  write on the wall, post  photos, post videos or  post links post links
  22. 22. Applications worth trying: A li i h i • Discussion boards • FMBL Code • RSS‐Connect • YouTube Player Y T b Pl • SlideShare • Testimonials • LinkedIn profile
  23. 23. Facebook Business Page Facebook Business Page MY BUSINESS PAGE IS  COMPLETE…NOW WHAT?
  24. 24. Pages and SEO Pages and SEO public search listing example
  25. 25. Business Status Updates • Works like profile updates • 140 characters or less • Added to fans newsfeed • Keep updates authentic • A As usual in Facebook, don’t direct sell  l i F b k d ’ di ll in status updates • Shorten URL’s
  26. 26. Business Status Update  Examples • Market updates: Cyberhomes market  charts, trends and other important  market related content k l d • Cyberhomes Neighborhood Expert
  27. 27. Business Status Update  Examples • Market updates: Cyberhomes market  Status Updates charts, trends and other important  market related content k l d • Holiday / seasonal  tips: Time  change, summer tips, winter tips,  change summer tips winter tips Halloween safety
  28. 28. Business Status Update  Examples • Market updates: Cyberhomes market  Status Updates charts, trends and other important  market related content k l d • Holiday / seasonal  tips: Time  change, summer tips, winter tips,  change summer tips winter tips Halloween safety • Green Homeowner Tips: Light Bulbs  differences, low maintenance  landscaping, energy efficiency  improvement tax credits improvement tax credits
  29. 29. Business Status Update  Examples • Market updates: Cyberhomes market  Status Updates charts, trends and other important  market related content k l d • Holiday / seasonal  tips: Time  change, summer tips, winter tips,  change summer tips winter tips Halloween safety • Green Homeowner Tips: Light Bulbs  differences, low maintenance  landscaping, energy efficiency  improvement tax credits improvement tax credits • Share local event and meetups: Use  the Facebook events feature to send  viral RSVP requests. Add additional  admins to extend your reach. RSVP’s   create newsfeed entries.
  30. 30. Facebook Events Facebook Events •Create a viral event Create a viral event  opportunity •Easily build RSVP list •Drive contacts back to •Drive contacts back to  your page •As guests RSVP, the  announcement is added  to the newsfeed
  31. 31. Facebook Insights • Page Views Page Views • Unique Views • Fans • New Fans • Removed Fans • Wall Posts Wall Posts • Discussion topics • Reviews • Photo Views • Audio Plays • Video Plays
  32. 32. Facebook Page Promotion Facebook Page Promotion STEP IT UP WITH ADVERTISING IN  FACEBOOK
  33. 33. Ads •Targeting: Use IP address Targeting: Use IP address  and a user's profile  information to determine  a user s location a user's location •Keywords are based on  information users list in  their Facebook profiles,  such as Activities, Favorite  , Books, TV Shows, Movies,  etc.
  34. 34. Social Ads Social Ads •Showcases Fans Showcases Fans  interactions with Your  Page or App Example Social Interaction: Reggie has become a fan of the Cyberhomes Page
  35. 35. Advertise on Facebook Best Practices ‐ f i from  Facebook • Identify your goals Identify your goals • Target your audience •T Target your keywords k d • Keep ad simple • Strong call‐to‐action • Use image • Landing page • Evaluate your campaign  performance and make  the necessary changes
  36. 36. Facebook Groups Facebook Groups WHERE DO GROUPS FIT IN?
  37. 37. Facebook Groups:  Facebook Groups: Interest‐based  • Create a group based on Create a group based on  interest, hobbies,  expertise •Understand groups do not  work with applications •The messages sent to  Fans are delivered to their  Facebook inbox. Send  messages up to 5000  members
  38. 38. Take what we’ve learned back to your blog! y g FACEBOOK CONNECT LIFESTREAM
  39. 39. Integrate Your Real Estate Brand  Integrate Your Real Estate Brand with Facebook For techniques and products that help you  For techniques and products that help you brand yourself as a Neighborhood Expert: ContactMe@cyberhomes.com 866.599.8509 Call us today to learn more y about Cyberhomes!

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