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Create Online Presence Using Facebook Page

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Online presence is a must these days when you're business owner or you want to market your services. There are a lot ways to gain online presence such as websites and through social media. One of the social media tools in Facebook that you can take advantage of is Facebook Page.

Get an in-depth guide on how to start your own Facebook Page with this tutorial. Advanced knowledge in analytics is also discussed in detail.

Published in: Social Media
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Create Online Presence Using Facebook Page

  1. 1. Get Started: Facebook Pages Tutorial
  2. 2. What is a Facebook Page?
  3. 3. Facebook Pages enables public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook
  4. 4. Why create a Page for your business?
  5. 5. #1 Show people your ready for business
  6. 6. #2 Help customers contact your business easily
  7. 7. #3 Know your customers and grow your audience
  8. 8. #4 Drive online sales
  9. 9. #5 Increase local sales
  10. 10. #6 Promote your business or app
  11. 11. #7 Raise brand awareness
  12. 12. Creating a Facebook Page
  13. 13. On your personal account click the drop down arrow
  14. 14. Click Create Page
  15. 15. Select a business category
  16. 16. Choose an industry specific category
  17. 17. For Local Business or Place -> Fill out the fields
  18. 18. Click Get Started
  19. 19. Start setting up your Page
  20. 20. Add a description about your company
  21. 21. Add website
  22. 22. Customize a URL
  23. 23. Click Save Info
  24. 24. Upload or import a profile picture
  25. 25. Select image from files
  26. 26. Or click Import From Website
  27. 27. Add your website
  28. 28. Click Next
  29. 29. Add your page to your Facebook account for easy access
  30. 30. Click Add to Favorites
  31. 31. Click Next
  32. 32. Start reaching new audiences with Preferred Page Audience
  33. 33. Click Save
  34. 34. Adding a cover photo
  35. 35. Click Add a Cover
  36. 36. Select Upload Photo
  37. 37. Choose photo from file then click Open cover cover
  38. 38. Click Save
  39. 39. Call-to-Action Button
  40. 40. Call to Action Button helps drive people from Facebook to take actions that are important to your business
  41. 41. Click +Add a Button
  42. 42. Choose a Button, Add a Website and Set up Link
  43. 43. Click Create
  44. 44. Hover the cursor over the Button to Test, Edit, Delete and View Insights
  45. 45. Page: Left Column Menu Tabs
  46. 46. Select menu in the left side column tab
  47. 47. Add a unique username by clicking Create Page @username
  48. 48. Type a username
  49. 49. Click Create Username* *requires 25 Likes
  50. 50. Home tab shows your News Feed
  51. 51. Edit Page information in the About tab
  52. 52. Click Add Service to showcase what you offer
  53. 53. Add Name, Price, Description and Photo then Click Save
  54. 54. Photos stores all picture in your Page
  55. 55. See the status of your Page in the Likes tab by date
  56. 56. Search and invite friends to like your Page
  57. 57. Manage your videos all in one place
  58. 58. Posts includes all your Page posts and Visitor Posts
  59. 59. Click Manage Tabs to organize, Add/Remove tabs
  60. 60. Promote your Page and Website, or Invite friends
  61. 61. Page: Right Column
  62. 62. See tips in the right side column or edit About page
  63. 63. Upcoming Events, Visitor Posts and status are also visible on the right column
  64. 64. Navigation menu
  65. 65. Navigation menu is the bar at the top of the Page
  66. 66. Navigation menu: Page
  67. 67. Page is the homepage of the Facebook Page
  68. 68. The buttons above the News Feed are shortcuts to some feature of the Menu bar
  69. 69. Click More to see other options
  70. 70. Instantly add Status update
  71. 71. Add a photo, emoticons, and location to your status
  72. 72. Click Publish to post the update in the News feed
  73. 73. or click the arrow button to show options
  74. 74. Schedule, Backdate or Save Draft
  75. 75. Add date of publication then click Schedule
  76. 76. Backdate publishes a post that appears in the past timeline
  77. 77. Advertise your website
  78. 78. Advertise your posts by clicking Boost post
  79. 79. Share your Page post to others
  80. 80. Offer is a discount you can share with a customer
  81. 81. Supply the information and click Create Offer
  82. 82. Invite people to an Event
  83. 83. Add Event details and click Publish
  84. 84. Highlight key moments in a timeline using Milestone
  85. 85. Add details and click Save
  86. 86. Share a short Note from a blog post
  87. 87. Add Note to share to Audience
  88. 88. Navigation menu: Messages
  89. 89. Manage Page messages
  90. 90. Messages can be filtered by Unread, Archived or Spam
  91. 91. Track and find messages by adding labels
  92. 92. Navigation menu: Notifications
  93. 93. Notifications shows a summary of people who have engaged with your Page
  94. 94. Promote or share your Page
  95. 95. Navigation menu: Insights
  96. 96. Insights - monitor and understand what’s working or not
  97. 97. Insights helps make decisions about what’s best for your Page
  98. 98. Filter data analysis by date
  99. 99. Select a Data Type, Date Range & File Format
  100. 100. Click Export Data
  101. 101. Select a tab on the left bar for specific data analysis
  102. 102. Promotions – monitors ad campaigns
  103. 103. Likes – monitors Total page Likes, Net Likes & the Location
  104. 104. Reach – displays the number of people your post reached
  105. 105. Navigation menu: Publishing
  106. 106. See all Posts in Publishing Tools
  107. 107. Click +Create to make a new post
  108. 108. Add Status
  109. 109. Add Photos/Videos, Emoticons and Location
  110. 110. Add Photo/Video
  111. 111. Select Canvas to combine Images and Videos
  112. 112. Post an Offer, Event, Milestone & Note
  113. 113. Select a post and click Actions to Delete
  114. 114. Manage all videos
  115. 115. Upload a saved video or stream Live videos
  116. 116. Click Publish when done
  117. 117. Click the arrow to select other options
  118. 118. Navigation menu: Settings
  119. 119. Settings control what goes on your page and who manages it
  120. 120. Manage Message settings and Response Assistant
  121. 121. Post Attribution publishes post as a Page or personal account
  122. 122. Set Settings for Notifications
  123. 123. Assign different roles to people working on your Page
  124. 124. View people who liked your Page
  125. 125. Assign a Page Role, Remove or Ban from Page
  126. 126. Set a Preferred Page Audience by location, Interest, Age, and Language
  127. 127. Add/Remove Apps to your Page
  128. 128. Connect an Instagram account for adverts
  129. 129. Feature other Pages
  130. 130. Share videos to/from other Pages
  131. 131. See status of support request for your Page
  132. 132. See all activities in Activity Logs
  133. 133. Navigation menu: Help
  134. 134. Click Help for FAQs and Feedbacks
  135. 135. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.” - Seth Godin
  136. 136. Thanks! Ivy T. Virtual Professional www.indieivy.com

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