Facebook for Business

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GoldSpot Media's head of Corporate Marketing, Carla Ivette Yashiro, presents at Stanford University's CS class "Branding Yourself Strategically."

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Facebook for Business

  1. 1. Carla Ivette Yashiro Corporate Marketing Manager @ [email_address] @CarlaY_GSM or @CarlaYashiro http://www.facebook.com/Carla.Yashiro http://www.linkedin.com/CarlaIvetteYashiro22 http://www.youtube.com/user/CarlaYashiro http://www.flickr.com/photos/CarlaYashiro www.GoldSpotMedia.com/Blog
  2. 2. Business Pages
  3. 3. Why Facebook for Business? 500 Million + Users
  4. 4. Why Facebook for Business? 200 Million Mobile Users 1.5 Million iPad Users Friendly Facebook Facepad
  5. 5. Build customer community Customer conversation Generate website traffic Expose employee talent Humanize the company Market research/Focus group testing Generate new product ideas Product Promotion Product/Service feedback Recruit brand advocates Crisis Management Sales Leads Source: Secrets of Social Media Marketing by Paul Gillin Why Facebook for Business?
  6. 6. Your Facebook Business or “Like” Page
  7. 7. Highlights of the Facebook “Like” Page FREE! Open to Search Engines Unlimited likers Updates reach EVERYONE You can add Native Apps and a landing FBML Page Anyone can like your page (no need for approval) You get Insights (Analytics) You can easily extend outside Facebook via social plugins and badges.
  8. 8. Case Study 1: BJ's Restaurant and Brewhouse
  9. 9. Case Study 2: Vitamin Water
  10. 10. Case Study 3: California State Park Foundation
  11. 11. Must haves for your Business Page Vertical Profile Picture Landing Page or FBML Page (Facebook Markup language) Native Apps Facebook connect plug ins Facebook like box 200 px 600 px 520 px
  12. 12. Brand Engagement Best Practices Humanize your BRAND Have a CONSISTENT brand IMAGE and MESSAGE. Promote Thyself! Remember the 80/20 Rule Create “Associations” Feed Search Engines with relevant KEYWORDS Maximize your Post’s real estate with TAGS Vary and monitor your content Pay attention to FREQUENCY and REACH Allow others to interact/associate with your brand. Practice Reciprocity Cross promote
  13. 13. Learn from other BRAND’s mistakes Does your page resemble a Ghost Town? It’s a conversation people! Not a monologue #Twitterizing ur @Facebook posts is a #bad #idea Do not ignore criticism DO NOT POST copyrighted materials. Do not mislead people. Don’t ignore the legal aspects of giveaways Don’t use Facebook as your HOME BASE Don’t forget that Social Media is a commitment, not a Campaign.
  14. 14. Q&A
  15. 15. Carla Ivette Yashiro Corporate Marketing Manager @ [email_address] @CarlaY_GSM or @CarlaYashiro http://www.facebook.com/Carla.Yashiro http://www.linkedin.com/CarlaIvetteYashiro22 http://www.youtube.com/user/CarlaYashiro http://www.flickr.com/photos/CarlaYashiro www.GoldSpotMedia.com/Blog

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