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Introduction to Twitter for Business
         Rebecca Corliss
    ...
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
Outbound Marketing


                     800-555-1234
                     Annoying
                     Salesperson
Inbound Marketing

Blog
      SEO
    Social
Media

Rethinking Marketing
Outbound Marketing    Inbound Marketing
•  Telemarketing      •  SEO / SEM
•  Trade shows        •  B...
Foundations of Inbound Marketing




Blogging                   Social
                           Networks



            ...
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
What IS Twitter?

Like
…
              
…
Except

                     Only
140
characters




                     It’s
v...
Twitter is a Cocktail Party!




Flickr: stevendepolo
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Dive In
Company vs. Personal account

           Company Account represents the
           company as a whole:

           •  News...
Please, Personalize Your Profile
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
Follow People
Follow Top Twitter Users




      twitter.grader.com/topusers
See Who Thought-Leaders Follow




          twitter.com/dmscott
Who’s Talking About Your Keywords?




       search.twitter.com/search?q=lead+generation
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
Engage With People using @



              2,700
followers





              1,200
followers

It’s a Discussion, Not a Broadcast
Publish Helpful Content
What Not to Do: TMI
Create a Company Page




    twitter.zappos.com/employees
Follow People Who Follow You
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
Follow Your Brand in Conversations
Twitter for PR
        Need to urgently speak with a business that is very
        actively leveraging social media strate...
Communicate With Customers
Let Your Brand Shine
Use Favorites as Testimonials




      twitter.com/HubSpot/favourites
Use Favorites as Testimonials




http://twitter.com/Scobleizer/statuses/774666561
Using Twitter for Events
Meet People - “Tweetup”
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
Follower Count




•    A measure of your raw distribution power
Twitter Grade




•    Inputs include followers AND follower influence
@ Replies




•    A measure of community engagement & branding
•    On your profile or via search.twitter.com
Impact on Our Sales Funnel
            600
                             35


                                             ...
Retweets (RT)
Agenda
•    Inbound Marketing & the New Rules
•    Twitter 101
•    Build Your Network
•    Engage Your Community
•    Twi...
HubSpot Tracks Relevant Tweets




•    HubSpot Owner & Marketer tracks industry and
     company keywords for you.
Tiny URL




•    Make long URLs fit Twitter’s 140 characters
•    Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients


                          •    Many ways to connect to
                               Twitter vi...
Twitter Feed
Your Blog, Flickr or Any Feed




  •    Allows you to automatically update your Twitter
       stream with c...
Hashtags
•  Follow topics and events
         Search.Twitter.com
     •  Inbound Marketing Summit
     •  #IMS08
•  Find ...
HubSpotters to Follow
HubSpotters
•  hubspot
                   And MANY more …
•  Grader
                   www.hubspot.c...
Some of Our Favorite Tweeple

                  •  ChrisBrogan
•  dmscott

                  •  Scobleizer
•  guykawasaki
...
Thank You!

           Learn more about HubSpot:
     http://www.hubspot.com/products/owner/
    http://www.hubspot.com/pr...
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Intro to Twitter for Business: Hubspot & Geek Girl Camp

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Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.

Published in: Business, Technology

Intro to Twitter for Business: Hubspot & Geek Girl Camp

  1. 1. Download these slides at www.slideshare.net/HubSpot Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot Twitter: @repcor
  2. 2. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  3. 3. Outbound Marketing 800-555-1234 Annoying Salesperson
  4. 4. Inbound Marketing Blog
 SEO
 Social
Media

  5. 5. Rethinking Marketing Outbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email blasts •  RSS •  Print ads •  Free tools/trials •  TV/radio ads •  Public Relations Interruption Permission
  6. 6. Foundations of Inbound Marketing Blogging Social Networks SEO
  7. 7. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  8. 8. What IS Twitter? Like
…
 
…
Except
 Only
140
characters
 It’s
viewable
in
lots
of
places
 A
giant
chatroom
 You
choose
the
people
you
 follow
 Instant
Messaging
 It’s
public
and
archived
on
the
 web

  9. 9. Twitter is a Cocktail Party! Flickr: stevendepolo
  10. 10. Twitter? No Time for That Nonsense!
  11. 11. Why Do I Need to Know This?
  12. 12. Dive In
  13. 13. Company vs. Personal account Company Account represents the company as a whole: •  News •  Blog Articles •  Product Updates •  Monitor and respond Personal Account is used by an individual employee at the company. •  Act as a liaison •  Update on what you’re working on •  Share tidbits about your personality •  Expand your company’s network
  14. 14. Please, Personalize Your Profile
  15. 15. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  16. 16. Follow People
  17. 17. Follow Top Twitter Users twitter.grader.com/topusers
  18. 18. See Who Thought-Leaders Follow twitter.com/dmscott
  19. 19. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  20. 20. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  21. 21. Engage With People using @ 2,700
followers
 1,200
followers

  22. 22. It’s a Discussion, Not a Broadcast
  23. 23. Publish Helpful Content
  24. 24. What Not to Do: TMI
  25. 25. Create a Company Page twitter.zappos.com/employees
  26. 26. Follow People Who Follow You
  27. 27. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  28. 28. Follow Your Brand in Conversations
  29. 29. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed
Time:
 50
Minutes

  30. 30. Communicate With Customers
  31. 31. Let Your Brand Shine
  32. 32. Use Favorites as Testimonials twitter.com/HubSpot/favourites
  33. 33. Use Favorites as Testimonials http://twitter.com/Scobleizer/statuses/774666561
  34. 34. Using Twitter for Events
  35. 35. Meet People - “Tweetup”
  36. 36. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  37. 37. Follower Count •  A measure of your raw distribution power
  38. 38. Twitter Grade •  Inputs include followers AND follower influence
  39. 39. @ Replies •  A measure of community engagement & branding •  On your profile or via search.twitter.com
  40. 40. Impact on Our Sales Funnel 600
 35
 30
 500
 25
 400
 20
 Visitors
 Leads
 HubSpot.com
 300
 Referrals
From
 15
 TwiNer
 200
 10
 Leads
From
TwiNer
 100
 5
 0
 0
 New source of visitors & leads
  41. 41. Retweets (RT)
  42. 42. Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources
  43. 43. HubSpot Tracks Relevant Tweets •  HubSpot Owner & Marketer tracks industry and company keywords for you.
  44. 44. Tiny URL •  Make long URLs fit Twitter’s 140 characters •  Other options: bit.ly, poprl.com, etc
  45. 45. Lots of Twitter Clients •  Many ways to connect to Twitter via third-party applications •  Lots of mobile options Flickr: Jeffery Simpson
  46. 46. Twitter Feed Your Blog, Flickr or Any Feed •  Allows you to automatically update your Twitter stream with content you’ve published elsewhere
  47. 47. Hashtags •  Follow topics and events  Search.Twitter.com •  Inbound Marketing Summit •  #IMS08 •  Find people talking about similar topics
  48. 48. HubSpotters to Follow HubSpotters •  hubspot And MANY more … •  Grader www.hubspot.com/twitter/ •  Onstartups •  bhalligan •  PC4media •  Rickburnes •  ellieeille •  mvolpe •  danzarrella
  49. 49. Some of Our Favorite Tweeple •  ChrisBrogan •  dmscott •  Scobleizer •  guykawasaki •  Xenijardin •  TheOnion •  WholeFoods •  Tdefren
  50. 50. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Rebecca Corliss Inbound Marketer Email: rcorliss@hubspot.com Personal Blog: www.rebeccacorliss.com Twitter: @repcor Download these slides at www.slideshare.net/HubSpot

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