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10 Do's and Don'ts for Using Stock Photos in Your Marketing
 

10 Do's and Don'ts for Using Stock Photos in Your Marketing

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Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

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10 Do's and Don'ts for Using Stock Photos in Your Marketing 10 Do's and Don'ts for Using Stock Photos in Your Marketing Presentation Transcript

  • 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  • When I say “STOCK PHOTO,”
  • When I say “STOCK PHOTO,” what’s the first thing that comes to mind?
  • This?
  • This?
  • This?
  • We get it.
  • We get it. Stock photos can be totally awkward.
  • Or totally awesome (depending on how you use them.)
  • That’s why we want to share …
  • 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  • Don’t Use images just for the sake of using images. 1
  • [INSERT RANDOM IMAGE HERE].
  • [INSERT RANDOM IMAGE HERE]. (Yep. That was random.)
  • 1 Do Use images that complement your content.
  • Ducks “following.”
  • Ducks “following.” Insiders worth following.
  • A T ! A -D Ducks “following.” Insiders worth following.
  • Don’t Use generic photos without adding context. 2
  • Hmm … I guess this one will have to do.
  • 2 Do Modify the image to fit your specific content.
  • Try adding text to your image.
  • Try adding text to your image. (It helps the reader connect the dots.)
  • Don’t Use photos your target buyer can’t relate to. 3
  • What do you think goes in here?
  • What do you think goes in here? (Probably not this.)
  • 3 Do Use photos that align with your buyer personas.
  • Instead, try this.
  • Instead, try this. Click here to download this photo for free: http://hub.am/167hHSj
  • Don’t Overcomplicate the modification process. 4
  • Photoshop isn’t always necessary.
  • 4 Do Use PowerPoint whenever you can.
  • Here’s a stock photo that was modified using PowerPoint.
  • Here’s a stock photo that was modified using PowerPoint. (Seriously.)
  • Learn more: [Free PowerPoint Template]: 50 Customizable Callsto-Action Download at: http://hub.am/17giKAa
  • Don’t Feel like you need to use the whole photo. 5
  • Don’t want this coffee mug in here?
  • Don’t want this coffee mug in here? (Cut it out.)
  • This blog post will show you how: http://hub.am/167iCly Don’t want this coffee mug in here? (Cut it out.)
  • 5 Do Crop, collage, and experiment.
  • Here’s a collage we created to use for a Facebook cover image.
  • Here’s a collage we created to use for a Facebook cover image. Click here to download these photos for free: http://hub.am/1afywd6
  • Need help?
  • Need help? We have free templates for creating social media cover images.
  • Download them here: http://hub.am/19BIk29
  • Don’t Use stock photos for every photo, ever. 6
  • Don’t be this guy.
  • 6 Do Experiment with Instagram and real snapshots.
  • We took these using Instagram.
  • We took these using Instagram. (Pretty cool, right?)
  • Don’t Ignore your background. 7
  • Hello … ? Anyone there?
  • Hello … ? Anyone there? (Guess not.)
  • 7 Do Remember that your background needs love, too.
  • Here’s a photo from our holiday collection.
  • Here’s a photo from our holiday collection. (We used it as a background and added text on top.)
  • 200+ Holiday Stock Photos ($1,500 value, for free) Click to download: http://hub.am/1afz56Z
  • Don’t Get too comfortable with your marketing. 8
  • We took these using Instagram. (Pretty cool, right?)
  • NO. STOP IT.
  • 8 Do A/B test your marketing using images.
  • Version 1.
  • Version 1. Version 2.
  • Version 1. Version 2. (Ooh, look how fun A/B testing can be!)
  • Don’t Forget to add alt text to your images. 9
  • This is alt text.
  • 9 Do Optimize your images for search.
  • Like this.
  • Like this. This blog post will show you how: http://hub.am/1afzW7t
  • Don’t Assume all stock photos are cheesy. 10
  • Like this.
  • 10 Do Find stock photos that work for you & your business.
  • 160 Free Business-Themed Stock Photos (No royalties, no fees, no worries) Click to download: http://hub.am/19BJB9r
  • The moral of the story?
  • Don’t get stuck using stock photos the wrong way.
  • Do use stock photos to enhance your marketing campaigns.
  • Learn more: Click to download: http://hub.am/1afASss
  • Thanks.