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10 Do's and Don'ts for Using Stock Photos in Your Marketing

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Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

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  • 1. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  • 2. When I say “STOCK PHOTO,”
  • 3. When I say “STOCK PHOTO,” what’s the first thing that comes to mind?
  • 4. This?
  • 5. This?
  • 6. This?
  • 7. We get it.
  • 8. We get it. Stock photos can be totally awkward.
  • 9. Or totally awesome (depending on how you use them.)
  • 10. That’s why we want to share …
  • 11. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  • 12. Don’t Use images just for the sake of using images. 1
  • 13. [INSERT RANDOM IMAGE HERE].
  • 14. [INSERT RANDOM IMAGE HERE]. (Yep. That was random.)
  • 15. 1 Do Use images that complement your content.
  • 16. Ducks “following.”
  • 17. Ducks “following.” Insiders worth following.
  • 18. A T ! A -D Ducks “following.” Insiders worth following.
  • 19. Don’t Use generic photos without adding context. 2
  • 20. Hmm … I guess this one will have to do.
  • 21. 2 Do Modify the image to fit your specific content.
  • 22. Try adding text to your image.
  • 23. Try adding text to your image. (It helps the reader connect the dots.)
  • 24. Don’t Use photos your target buyer can’t relate to. 3
  • 25. What do you think goes in here?
  • 26. What do you think goes in here? (Probably not this.)
  • 27. 3 Do Use photos that align with your buyer personas.
  • 28. Instead, try this.
  • 29. Instead, try this. Click here to download this photo for free: http://hub.am/167hHSj
  • 30. Don’t Overcomplicate the modification process. 4
  • 31. Photoshop isn’t always necessary.
  • 32. 4 Do Use PowerPoint whenever you can.
  • 33. Here’s a stock photo that was modified using PowerPoint.
  • 34. Here’s a stock photo that was modified using PowerPoint. (Seriously.)
  • 35. Learn more: [Free PowerPoint Template]: 50 Customizable Callsto-Action Download at: http://hub.am/17giKAa
  • 36. Don’t Feel like you need to use the whole photo. 5
  • 37. Don’t want this coffee mug in here?
  • 38. Don’t want this coffee mug in here? (Cut it out.)
  • 39. This blog post will show you how: http://hub.am/167iCly Don’t want this coffee mug in here? (Cut it out.)
  • 40. 5 Do Crop, collage, and experiment.
  • 41. Here’s a collage we created to use for a Facebook cover image.
  • 42. Here’s a collage we created to use for a Facebook cover image. Click here to download these photos for free: http://hub.am/1afywd6
  • 43. Need help?
  • 44. Need help? We have free templates for creating social media cover images.
  • 45. Download them here: http://hub.am/19BIk29
  • 46. Don’t Use stock photos for every photo, ever. 6
  • 47. Don’t be this guy.
  • 48. 6 Do Experiment with Instagram and real snapshots.
  • 49. We took these using Instagram.
  • 50. We took these using Instagram. (Pretty cool, right?)
  • 51. Don’t Ignore your background. 7
  • 52. Hello … ? Anyone there?
  • 53. Hello … ? Anyone there? (Guess not.)
  • 54. 7 Do Remember that your background needs love, too.
  • 55. Here’s a photo from our holiday collection.
  • 56. Here’s a photo from our holiday collection. (We used it as a background and added text on top.)
  • 57. 200+ Holiday Stock Photos ($1,500 value, for free) Click to download: http://hub.am/1afz56Z
  • 58. Don’t Get too comfortable with your marketing. 8
  • 59. We took these using Instagram. (Pretty cool, right?)
  • 60. NO. STOP IT.
  • 61. 8 Do A/B test your marketing using images.
  • 62. Version 1.
  • 63. Version 1. Version 2.
  • 64. Version 1. Version 2. (Ooh, look how fun A/B testing can be!)
  • 65. Don’t Forget to add alt text to your images. 9
  • 66. This is alt text.
  • 67. 9 Do Optimize your images for search.
  • 68. Like this.
  • 69. Like this. This blog post will show you how: http://hub.am/1afzW7t
  • 70. Don’t Assume all stock photos are cheesy. 10
  • 71. Like this.
  • 72. 10 Do Find stock photos that work for you & your business.
  • 73. 160 Free Business-Themed Stock Photos (No royalties, no fees, no worries) Click to download: http://hub.am/19BJB9r
  • 74. The moral of the story?
  • 75. Don’t get stuck using stock photos the wrong way.
  • 76. Do use stock photos to enhance your marketing campaigns.
  • 77. Learn more: Click to download: http://hub.am/1afASss
  • 78. Thanks.

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