Your SlideShare is downloading. ×
10 

Do’s &
Don’ts

For Using Stock
Photos in Your
Marketing.
When I say “STOCK PHOTO,”
When I say “STOCK PHOTO,” 
what’s the first thing that comes to
mind?
This?
This?
This?
We get it.
We get it.
Stock photos can be
totally awkward.
Or totally awesome 

(depending on how you use them.)
That’s why we want to share …
10 

Do’s & Don’ts

For Using Stock Photos
in Your Marketing.
Don’t

Use images just for the
sake of using images.

1
[INSERT RANDOM IMAGE HERE].
[INSERT RANDOM IMAGE HERE].
(Yep. That was
random.)
1 
 Do

Use images that
complement your content.
Ducks
“following.”
Ducks
“following.”
Insiders
worth
following.
A
T

!
A
-D

Ducks
“following.”
Insiders
worth
following.
Don’t

Use generic photos
without adding context.

2
Hmm … I guess
this one will
have to do.
2 
 Do

Modify the image to fit
your specific content.
Try adding text to
your image.
Try adding text to
your image.

(It helps the reader
connect the dots.)
Don’t

Use photos your target
buyer can’t relate to.

3
What do you
think goes in
here?
What do you
think goes in
here?

(Probably not this.)
3 
 Do

Use photos that align with
your buyer personas.
Instead, 
try this.
Instead, 
try this.

Click here to download
this photo for free: 
http://hub.am/167hHSj
Don’t

Overcomplicate the
modification process.

4
Photoshop isn’t
always necessary.
4 
 Do

Use PowerPoint
whenever you can.
Here’s a stock
photo that was
modified using
PowerPoint.
Here’s a stock
photo that was
modified using
PowerPoint.

(Seriously.)
Learn more:
[Free PowerPoint
Template]: 50
Customizable Callsto-Action
Download at:
http://hub.am/17giKAa
Don’t

Feel like you need to
use the whole photo.

5
Don’t want this
coffee mug in
here?
Don’t want this
coffee mug in
here?

(Cut it out.)
This blog post will
show you how: 
http://hub.am/167iCly

Don’t want this
coffee mug in
here?

(Cut it out.)
5 
 Do

Crop, collage, and
experiment.
Here’s a collage we
created to use for a
Facebook cover image.
Here’s a collage we
created to use for a
Facebook cover image.

Click here to download
these photos for free: 
http://hub....
Need help?
Need help?
We have free templates
for creating social media
cover images.
Download them here:
http://hub.am/19BIk29
Don’t

Use stock photos for
every photo, ever.

6
Don’t be
this guy.
6 
 Do

Experiment with Instagram
and real snapshots.
We took these
using Instagram.
We took these
using Instagram.

(Pretty cool, right?)
Don’t

Ignore your
background.

7
Hello … ? 
Anyone there?
Hello … ? 
Anyone there?

(Guess not.)
7 
 Do

Remember that your
background needs love, too.
Here’s a photo
from our holiday
collection.
Here’s a photo
from our holiday
collection.

(We used it as a background
and added text on top.)
200+ Holiday Stock Photos
($1,500 value, for free)

Click to download: http://hub.am/1afz56Z
Don’t

Get too comfortable
with your marketing.

8
We took these
using Instagram.

(Pretty cool, right?)
NO. STOP IT.
8 
 Do

A/B test your marketing
using images.
Version 1.
Version 1.

Version 2.
Version 1.

Version 2.
(Ooh, look how fun A/B
testing can be!)
Don’t

Forget to add alt text
to your images.

9
This is alt text.
9 
 Do

Optimize your images
for search.
Like this.
Like this.
This blog post will
show you how: 
http://hub.am/1afzW7t
Don’t

Assume all stock
photos are cheesy.

10
Like this.
10 
 Do

Find stock photos that work
for you & your business.
160 Free Business-Themed Stock Photos
(No royalties, no fees, no worries)

Click to download: http://hub.am/19BJB9r
The moral of the story?
Don’t get stuck
using stock photos
the wrong way.
Do use stock
photos to
enhance your
marketing
campaigns.
Learn more:

Click to download: http://hub.am/1afASss
Thanks.
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
Upcoming SlideShare
Loading in...5
×

10 Do's and Don'ts for Using Stock Photos in Your Marketing

80,062

Published on

Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

Published in: Business, Technology

Transcript of "10 Do's and Don'ts for Using Stock Photos in Your Marketing"

  1. 1. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  2. 2. When I say “STOCK PHOTO,”
  3. 3. When I say “STOCK PHOTO,” what’s the first thing that comes to mind?
  4. 4. This?
  5. 5. This?
  6. 6. This?
  7. 7. We get it.
  8. 8. We get it. Stock photos can be totally awkward.
  9. 9. Or totally awesome (depending on how you use them.)
  10. 10. That’s why we want to share …
  11. 11. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  12. 12. Don’t Use images just for the sake of using images. 1
  13. 13. [INSERT RANDOM IMAGE HERE].
  14. 14. [INSERT RANDOM IMAGE HERE]. (Yep. That was random.)
  15. 15. 1 Do Use images that complement your content.
  16. 16. Ducks “following.”
  17. 17. Ducks “following.” Insiders worth following.
  18. 18. A T ! A -D Ducks “following.” Insiders worth following.
  19. 19. Don’t Use generic photos without adding context. 2
  20. 20. Hmm … I guess this one will have to do.
  21. 21. 2 Do Modify the image to fit your specific content.
  22. 22. Try adding text to your image.
  23. 23. Try adding text to your image. (It helps the reader connect the dots.)
  24. 24. Don’t Use photos your target buyer can’t relate to. 3
  25. 25. What do you think goes in here?
  26. 26. What do you think goes in here? (Probably not this.)
  27. 27. 3 Do Use photos that align with your buyer personas.
  28. 28. Instead, try this.
  29. 29. Instead, try this. Click here to download this photo for free: http://hub.am/167hHSj
  30. 30. Don’t Overcomplicate the modification process. 4
  31. 31. Photoshop isn’t always necessary.
  32. 32. 4 Do Use PowerPoint whenever you can.
  33. 33. Here’s a stock photo that was modified using PowerPoint.
  34. 34. Here’s a stock photo that was modified using PowerPoint. (Seriously.)
  35. 35. Learn more: [Free PowerPoint Template]: 50 Customizable Callsto-Action Download at: http://hub.am/17giKAa
  36. 36. Don’t Feel like you need to use the whole photo. 5
  37. 37. Don’t want this coffee mug in here?
  38. 38. Don’t want this coffee mug in here? (Cut it out.)
  39. 39. This blog post will show you how: http://hub.am/167iCly Don’t want this coffee mug in here? (Cut it out.)
  40. 40. 5 Do Crop, collage, and experiment.
  41. 41. Here’s a collage we created to use for a Facebook cover image.
  42. 42. Here’s a collage we created to use for a Facebook cover image. Click here to download these photos for free: http://hub.am/1afywd6
  43. 43. Need help?
  44. 44. Need help? We have free templates for creating social media cover images.
  45. 45. Download them here: http://hub.am/19BIk29
  46. 46. Don’t Use stock photos for every photo, ever. 6
  47. 47. Don’t be this guy.
  48. 48. 6 Do Experiment with Instagram and real snapshots.
  49. 49. We took these using Instagram.
  50. 50. We took these using Instagram. (Pretty cool, right?)
  51. 51. Don’t Ignore your background. 7
  52. 52. Hello … ? Anyone there?
  53. 53. Hello … ? Anyone there? (Guess not.)
  54. 54. 7 Do Remember that your background needs love, too.
  55. 55. Here’s a photo from our holiday collection.
  56. 56. Here’s a photo from our holiday collection. (We used it as a background and added text on top.)
  57. 57. 200+ Holiday Stock Photos ($1,500 value, for free) Click to download: http://hub.am/1afz56Z
  58. 58. Don’t Get too comfortable with your marketing. 8
  59. 59. We took these using Instagram. (Pretty cool, right?)
  60. 60. NO. STOP IT.
  61. 61. 8 Do A/B test your marketing using images.
  62. 62. Version 1.
  63. 63. Version 1. Version 2.
  64. 64. Version 1. Version 2. (Ooh, look how fun A/B testing can be!)
  65. 65. Don’t Forget to add alt text to your images. 9
  66. 66. This is alt text.
  67. 67. 9 Do Optimize your images for search.
  68. 68. Like this.
  69. 69. Like this. This blog post will show you how: http://hub.am/1afzW7t
  70. 70. Don’t Assume all stock photos are cheesy. 10
  71. 71. Like this.
  72. 72. 10 Do Find stock photos that work for you & your business.
  73. 73. 160 Free Business-Themed Stock Photos (No royalties, no fees, no worries) Click to download: http://hub.am/19BJB9r
  74. 74. The moral of the story?
  75. 75. Don’t get stuck using stock photos the wrong way.
  76. 76. Do use stock photos to enhance your marketing campaigns.
  77. 77. Learn more: Click to download: http://hub.am/1afASss
  78. 78. Thanks.

×