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The Science of Blogging
How to engineer contagious ideas.
Dan Zarrella
Social Media Scientist

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#BlogSci

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Unicorns and
Rainbows

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Unicorns & Rainbows Myth:
Don’t call yourself a
guru.

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Science:
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Why Blog?

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Takeaway: If you’re not
blogging, you’re doing
something wrong.

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Content

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Zombies Marketing
Me

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Takeaway: Sex and positivity
sell.

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Insights & Opinions

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Takeaway: Talk as yourself,
not about yourself.

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Takeaway: Videos get links,
photos get comments.

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Trigger Words

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Takeaway: People want to
read your unique point-of-
view.

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Takeaway: Users comment
when there is something in it
for them.

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Most ReTweetable Words
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post

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Takeaway: Stay away from
overly technical jargon.

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Least ReTweetable Words
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening

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Takeaway: Don’t be boring.

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Grammar

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Content Quality

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Takeaway: Grammar matters.

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Takeaway: Write simply and
plainly.

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Novelty vs Social Proof

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Takeaway: Use social proof
to establish trust.

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Novelty

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Takeaway: Don’t say the
same thing everyone else is
saying.

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Timing

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Takeaway: Publish your blog
posts early in the day.

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Takeaway: Share your posts
on social media later in the
day.

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Takeaway: Post early in the
week for views and links, on
weekends for comments.

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Takeaway: Share your posts
in social media later in the
week and on weekends.

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Frequency

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Timeliness

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Takeaway: The more often
you post, the better.

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Gender Differences

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Takeaway: Know your
audience.

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ROI

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Dan Zarrella
@DanZarrella