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The Science of BloggingHow to engineer contagious ideas. Dan Zarrella Social Media Scientist
#BlogSci
Unicorns andRainbows
Unicorns & Rainbows Myth:Don’t call yourself aguru.
Science: `
Why Blog?
`
`
Takeaway: If you’re notblogging, you’re doingsomething wrong.
Content
Zombies Marketing Me
`
Takeaway: Sex and positivitysell.
`
`
Insights & Opinions
Takeaway: Talk as yourself,not about yourself.
`
`
`
Takeaway: Videos get links,photos get comments.
Trigger Words
`
`
Takeaway: People want toread your unique point-of-view.
`
Takeaway: Users commentwhen there is something in itfor them.
Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media ...
`
`
`
`
Takeaway: Stay away fromoverly technical jargon.
Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol ...
`
Takeaway: Don’t be boring.
Grammar
Content Quality
`
Takeaway: Grammar matters.
`
`
`
`
Takeaway: Write simply andplainly.
Novelty vs Social Proof
Takeaway: Use social proofto establish trust.
`
Novelty
`
Takeaway: Don’t say thesame thing everyone else issaying.
Timing
`
`
`
`
Takeaway: Publish your blogposts early in the day.
`
`
Takeaway: Share your postson social media later in theday.
`
`
`
Takeaway: Post early in theweek for views and links, onweekends for comments.
`
`
Takeaway: Share your postsin social media later in theweek and on weekends.
Frequency
Timeliness
`
`
Takeaway: The more oftenyou post, the better.
Gender Differences
`
`
`
Takeaway: Know youraudience.
ROI
Dan Zarrella@DanZarrella
The Science of Blogging
The Science of Blogging
The Science of Blogging
The Science of Blogging
The Science of Blogging
The Science of Blogging
The Science of Blogging
The Science of Blogging
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The Science of Blogging

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The Science of Blogging

  1. 1. The Science of BloggingHow to engineer contagious ideas. Dan Zarrella Social Media Scientist
  2. 2. #BlogSci
  3. 3. Unicorns andRainbows
  4. 4. Unicorns & Rainbows Myth:Don’t call yourself aguru.
  5. 5. Science: `
  6. 6. Why Blog?
  7. 7. `
  8. 8. `
  9. 9. Takeaway: If you’re notblogging, you’re doingsomething wrong.
  10. 10. Content
  11. 11. Zombies Marketing Me
  12. 12. `
  13. 13. Takeaway: Sex and positivitysell.
  14. 14. `
  15. 15. `
  16. 16. Insights & Opinions
  17. 17. Takeaway: Talk as yourself,not about yourself.
  18. 18. `
  19. 19. `
  20. 20. `
  21. 21. Takeaway: Videos get links,photos get comments.
  22. 22. Trigger Words
  23. 23. `
  24. 24. `
  25. 25. Takeaway: People want toread your unique point-of-view.
  26. 26. `
  27. 27. Takeaway: Users commentwhen there is something in itfor them.
  28. 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  29. 29. `
  30. 30. `
  31. 31. `
  32. 32. `
  33. 33. Takeaway: Stay away fromoverly technical jargon.
  34. 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  35. 35. `
  36. 36. Takeaway: Don’t be boring.
  37. 37. Grammar
  38. 38. Content Quality
  39. 39. `
  40. 40. Takeaway: Grammar matters.
  41. 41. `
  42. 42. `
  43. 43. `
  44. 44. `
  45. 45. Takeaway: Write simply andplainly.
  46. 46. Novelty vs Social Proof
  47. 47. Takeaway: Use social proofto establish trust.
  48. 48. `
  49. 49. Novelty
  50. 50. `
  51. 51. Takeaway: Don’t say thesame thing everyone else issaying.
  52. 52. Timing
  53. 53. `
  54. 54. `
  55. 55. `
  56. 56. `
  57. 57. Takeaway: Publish your blogposts early in the day.
  58. 58. `
  59. 59. `
  60. 60. Takeaway: Share your postson social media later in theday.
  61. 61. `
  62. 62. `
  63. 63. `
  64. 64. Takeaway: Post early in theweek for views and links, onweekends for comments.
  65. 65. `
  66. 66. `
  67. 67. Takeaway: Share your postsin social media later in theweek and on weekends.
  68. 68. Frequency
  69. 69. Timeliness
  70. 70. `
  71. 71. `
  72. 72. Takeaway: The more oftenyou post, the better.
  73. 73. Gender Differences
  74. 74. `
  75. 75. `
  76. 76. `
  77. 77. Takeaway: Know youraudience.
  78. 78. ROI
  79. 79. Dan Zarrella@DanZarrella

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