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The Science of Blogging

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The Science of Blogging

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  1. 1. The Science of Blogging How to engineer contagious ideas. Dan Zarrella Social Media Scientist
  2. 2. #BlogSci
  3. 3. Unicorns and Rainbows
  4. 4. Unicorns & Rainbows Myth: Don’t call yourself a guru.
  5. 5. Science: `
  6. 6. Why Blog?
  7. 7. `
  8. 8. `
  9. 9. Takeaway: If you’re not blogging, you’re doing something wrong.
  10. 10. Content
  11. 11. Zombies Marketing Me
  12. 12. `
  13. 13. Takeaway: Sex and positivity sell.
  14. 14. `
  15. 15. `
  16. 16. Insights & Opinions
  17. 17. Takeaway: Talk as yourself, not about yourself.
  18. 18. `
  19. 19. `
  20. 20. `
  21. 21. Takeaway: Videos get links, photos get comments.
  22. 22. Trigger Words
  23. 23. `
  24. 24. `
  25. 25. Takeaway: People want to read your unique point-of- view.
  26. 26. `
  27. 27. Takeaway: Users comment when there is something in it for them.
  28. 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  29. 29. `
  30. 30. `
  31. 31. `
  32. 32. `
  33. 33. Takeaway: Stay away from overly technical jargon.
  34. 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  35. 35. `
  36. 36. Takeaway: Don’t be boring.
  37. 37. Grammar
  38. 38. Content Quality
  39. 39. `
  40. 40. Takeaway: Grammar matters.
  41. 41. `
  42. 42. `
  43. 43. `
  44. 44. `
  45. 45. Takeaway: Write simply and plainly.
  46. 46. Novelty vs Social Proof
  47. 47. Takeaway: Use social proof to establish trust.
  48. 48. `
  49. 49. Novelty
  50. 50. `
  51. 51. Takeaway: Don’t say the same thing everyone else is saying.
  52. 52. Timing
  53. 53. `
  54. 54. `
  55. 55. `
  56. 56. `
  57. 57. Takeaway: Publish your blog posts early in the day.
  58. 58. `
  59. 59. `
  60. 60. Takeaway: Share your posts on social media later in the day.
  61. 61. `
  62. 62. `
  63. 63. `
  64. 64. Takeaway: Post early in the week for views and links, on weekends for comments.
  65. 65. `
  66. 66. `
  67. 67. Takeaway: Share your posts in social media later in the week and on weekends.
  68. 68. Frequency
  69. 69. Timeliness
  70. 70. `
  71. 71. `
  72. 72. Takeaway: The more often you post, the better.
  73. 73. Gender Differences
  74. 74. `
  75. 75. `
  76. 76. `
  77. 77. Takeaway: Know your audience.
  78. 78. ROI
  79. 79. Dan Zarrella @DanZarrella

Transcript

  1. 1. The Science of Blogging How to engineer contagious ideas. Dan Zarrella Social Media Scientist
  2. 2. #BlogSci
  3. 3. Unicorns and Rainbows
  4. 4. Unicorns & Rainbows Myth: Don’t call yourself a guru.
  5. 5. Science: `
  6. 6. Why Blog?
  7. 7. `
  8. 8. `
  9. 9. Takeaway: If you’re not blogging, you’re doing something wrong.
  10. 10. Content
  11. 11. Zombies Marketing Me
  12. 12. `
  13. 13. Takeaway: Sex and positivity sell.
  14. 14. `
  15. 15. `
  16. 16. Insights & Opinions
  17. 17. Takeaway: Talk as yourself, not about yourself.
  18. 18. `
  19. 19. `
  20. 20. `
  21. 21. Takeaway: Videos get links, photos get comments.
  22. 22. Trigger Words
  23. 23. `
  24. 24. `
  25. 25. Takeaway: People want to read your unique point-of- view.
  26. 26. `
  27. 27. Takeaway: Users comment when there is something in it for them.
  28. 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  29. 29. `
  30. 30. `
  31. 31. `
  32. 32. `
  33. 33. Takeaway: Stay away from overly technical jargon.
  34. 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  35. 35. `
  36. 36. Takeaway: Don’t be boring.
  37. 37. Grammar
  38. 38. Content Quality
  39. 39. `
  40. 40. Takeaway: Grammar matters.
  41. 41. `
  42. 42. `
  43. 43. `
  44. 44. `
  45. 45. Takeaway: Write simply and plainly.
  46. 46. Novelty vs Social Proof
  47. 47. Takeaway: Use social proof to establish trust.
  48. 48. `
  49. 49. Novelty
  50. 50. `
  51. 51. Takeaway: Don’t say the same thing everyone else is saying.
  52. 52. Timing
  53. 53. `
  54. 54. `
  55. 55. `
  56. 56. `
  57. 57. Takeaway: Publish your blog posts early in the day.
  58. 58. `
  59. 59. `
  60. 60. Takeaway: Share your posts on social media later in the day.
  61. 61. `
  62. 62. `
  63. 63. `
  64. 64. Takeaway: Post early in the week for views and links, on weekends for comments.
  65. 65. `
  66. 66. `
  67. 67. Takeaway: Share your posts in social media later in the week and on weekends.
  68. 68. Frequency
  69. 69. Timeliness
  70. 70. `
  71. 71. `
  72. 72. Takeaway: The more often you post, the better.
  73. 73. Gender Differences
  74. 74. `
  75. 75. `
  76. 76. `
  77. 77. Takeaway: Know your audience.
  78. 78. ROI
  79. 79. Dan Zarrella @DanZarrella

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