Dive into
21 TIPS for
Winning
Broadcasts

Video
Broadcasting
couldn’t BE any
hotter right now.
Sharing our world
in real time with
the world.

Periscope is fast
becoming the
video broadcasting
tool of choice and
is on a huge
trajectory.

But to press that
BROADCAST
button can be
intimidating at first.

It’s a bit like
ripping off a
band aid – the
earlier you
jump in, the
easier it is!

Here are 21
things I’ve
learned from
diving into
Periscope !

Set Up Your Profile
the Smart Way
Tailor your Bio for
Periscope.
1

Include what you
like to talk about,
your website URL
(use http://) &
some emojis to
catch attention.

Watch Other
Broadcasts First
2
See how others do it well, how
it works, how the chat works,
and get a feel for the platform.

Create a Catchy Title
for Your Broadcast
Draw us in with
your title.
3

Be super
obvious... or
tease us! Make
us want to
watch your
broadcast.

Add Emojis to
Your Title
Emojis catch attention…
4

…and make
your title
stand out on
the Periscope
feed.

Be Discoverable
Set your broadcast to auto-
post to Twitter before you
start live streaming.
5

This setting
sits just above
the “Start
Broadcast”
Button.

Start Simply
Jump in slowly with a short
broadcast! Just a few
minutes is fine.
6

Allow time for
people to join in,
say hi as they do,
talk for a while (or
show the view) &
say goodbye.

Start talking as
soon as you hit
Start Broadcast…
and welcome
people in!

Consider Not
Showing Your
Face … at First
Start out by showing what
you see, not your face. It
takes the pressure off!
7

@EuroMaestro
broadcasts
around Paris and
he’s rockin’ it.
He doesn’t show
his face. And
that’s kinda cool!

Announce Your
Broadcast
You will get more viewers if
you announce it first.
8

Give a “heads up”
on Facebook or
Twitter!

Ease Into the
Chat
Managing the chat and talking can be
tricky. Focus on interacting with viewers
at the start and end of your scope - and
your content in the middle.
9

People like to be
acknowledged
but they also
want to listen to
YOU.

Give Hearts to
Other Broadcasters
Focus on giving hearts to
others. Good deeds often get
reciprocated.
10

Tap the right-
hand bottom
corner of the
screen to release
hearts (up to 500
in one session).

Want More on
Periscope?
Get More
Content here. Follow
Donna Moritz
@SociallySorted
on Periscope!

Heart the Hearts But
Don’t Beg for Them!
Ask for hearts in context but don't
beg for them. Don't make content
conditional on hearts. Organic is
best. Focus on value!
11

Focus on Followers
and Shares Instead
Hearts are nice but quality
followers who engage and
share your broadcasts are
what count the most!
12

Write Down What
You Want To Cover
in Your Scope13
When you're juggling a smart
phone + key points + bunch of fun
people wanting to interact with
you, you’ll be glad you wrote down
2-3 points to cover!

Have a “Welcome”
Placeholder Image
The broadcast will stream what YOU
see first, not your face. Consider
having an image on your screen with
the title of your topic.
14

If you’re outside,
use the beauty
around you as
your intro image!

TIP: Double
tap the screen
to change
camera views.
@ChocolateJohnny
at Rose Bay

Ask People to Share
the Scope with Their
Followers
Remind your followers that they
can share your scope live or
during a replay:
15

Swipe right
(iOS) or swipe
up (Android) to
share the scope
and invite
viewers.

Give first when
asking for shares.
Share other
broadcasts first
– it builds
relationships!

Scope Your Passion
Not sure what to talk about?
Scope the topic that you can talk
about “underwater” - if you love
the topic it will be natural for
you.. like talking with a friend.
16

Be Consistent
Consistency attracts viewers
like they are attracted to their
favorite TV show!
17

Be consistent (with
style, clothing,
location, message).
Your audience will
tune for “you” and
“your style”.
Be you and
find your
“thing”.

But… Mix it Up
Go outside vs inside your office.
Show your “casual” after hours
self. Change up your topics.
Take us live to an event.
18

Remember that
Periscope is “Real Time
Moments” ON Steroids
Periscope has HUGE potential for a
number of industries. It’s not just
about taking us on a tour, it’s about
taking us on a tour RIGHT NOW.
19

In events, tourism,
real estate or
music industry?
Start scoping
NOW!

“Product”
Businesses
can rock
Periscope too.
Watch @ChocolateJohnny
in his offline shop,
Perfection Chocolates in
Sydney, Australia.

Involve Your
Followers
Periscope is interactive.
It's about people.
20

Not sure what to
talk about? Ask
people – do a
Q&A session or
announce a topic
that they can ask
you about!

Promote Your
Scope
Share the link to your replay with your
social networks. Don’t like the scope?
No sweat, you can delete the replay
(it’s only up for 24 hours anyway).
21

Set up a Periscope
landing page on your
website like this one at
bit.ly/visualscope.
Direct viewers to it.
Mention it during your
scopes.
Hot Tip:

Hot Tips to Finish
 Periscope uses a LOT of data juice on your
phone. Use WiFi where you can.
 Need to hide your location? Switch off
location services before broadcasting.
 Switch phone to airplane mode then put
WiFi on to stop call interruption.
 Use an external lapel microphone for better
audio quality.

Want to learn
more about
Periscope? Get
More Great
Content here.
Follow
Donna Moritz
@SociallySorted
on Periscope!

Production Team
Design by
DONNA MORITZ
Images by
www.SociallySorted.com.au