SlideShare a Scribd company logo
1 of 23
How to Win
Friends and
Influence People
in a 280
Character
Universe
Hello!
I am Laura Byrne-Cristiano
I am a Content Specialist at Bet Hannon Marketing
You can find me at @NewYorkerLaura
Thank you to the organizers, volunteers, and
sponsors! Today wouldn’t happen without them.
2
1.
You Have to Have
a Picture
Even if you’re not on
Instagram
4
 When people hear/read information,
they're likely to remember only 10% of that
information three days later.
If a relevant image is paired with that
same information, people retained 65% of
the information three days later.
80% -94% more likely to have a retweet if
there is a photo
Facebook without a photo will be seen by
almost none of your followers.
5
2. Always Post
Directly to
Facebook
 Follow up an autopost with a ICYMI follow up post
Note the difference: auto post vs. native post
 Maximum Traction: Order of Operations = Photo > Narrative > Link to
your website
6
3. Save Your Character
Count on Twitter
7
 Tag people in the photo and save
the room for your Tweet
 You can tag up to 10 people
 Use text in your graphic to cover
extra details, and save your
character count for your call to
action with a clickable link.
 Use the native retweet to quote
tweet
4.
Brevity is the
Soul of Wit
Character Count Savers
9
Source: https://mrcoles.com/blog/tweet-less-characters-and-more-style/
“"WordPress is a part of who I am...Like eating,
breathing, music, I can’t not work on WordPress
the project touches a lot of people, something
I’ve recently begun to appreciate...I consider
myself very lucky to be able to work on
something I love so much." ---@photomatt
WordPress
10
5. Screen Reader Usage is Rising 11
 Think about color contrast
Think about color contrast
 Use Alt text. FYI the Facebook
self-gernerated alt is TERRIBLE
 #WCUS vs wcus
 #21stCenturyProblems vs
#21stcenturyproblems
 Don’t go hashtag crazy in the
middle of your text
 Don’t use hashtags without value
6.
Be a Good
Storyteller
Don’t lose the future for a
moment in the present
7. I’m Not a
Designer Nor
Do I Play One
on TV
Canva.com
 The answer to now having
Photoshop or super design skills
 Amazing templates in every size
you’ll ever need.
 Drag and drop functionality
 Upload your own images, free and
paid images and graphics
 Extra features in paid model
14
8. Don’t Steal
Images. They
can and will
successfully sue
you.
15
Other Photo and Graphics Resources
Free for non-commercial use
 https://unsplash.com/
 https://pixabay.com/
 https://www.pexels.com/
 Shout out to Val Vesa https://unsplash.com/@adspedia
Paid options
 https://www.123rf.com/
 https://www.shutterstock.com/
 https://www.istockphoto.com/
9. Branding Across All
Accounts
16
 Make sure your name matches across all
platforms. CamelCase when possible.
 Try to keep your imagery as similar as
possible. Put your logo/headshot in the
square boxes
 Get rid of the extra characters on
Facebook
 Avoid confusing names…I learned that
the hard way, and don’t make it unduly
difficult for people to find you on public
accounts. You can change your name
and not lose followers on all but
Instagram
10. Social Media
is More Than
the Icons in
Your Header
and Footer
17
11. Get a YouTube
Account
If a picture paints a thousand
words, a video paints 10,000
Cross Posting is
Key! Not
everyone is on
the same
platform.
19
Get a YouTube channel associated with your URL
YouTube is the second largest search engine in the world …owned by the
first largest search engine in the world. They like to “talk to each
other”…Hello SEO!!!!!
Live Broadcasts as on Facebook Live. With YouTube(Formerly Google
Hangouts on Air, now YouTube Creator’s Studio) you don’t have to be in the
same place.
If the video is on Facebook, cross-post it to YouTube and vice versa. No
matter the platform, keep it short. Under 3 minutes is ideal unless it’s a live
event or a listicle.
Regardless, EMBED do not link EMBED the video on your website!
11. Own It
Everywhere
 Google…so many
new options!
 Claim your business
page
 Fill in detailed info
and photos
 You can now list
events!
 You get awesome
tracking stats
emailed to you
20
12. Some Plugins I Love
21
 Social Networks Auto Poster
(and reposter)
https://www.nextscripts.com/social-networks-
auto-poster-for-wordpress/
 Revisonary:
https://publishpress.com/docs/revisionary-
plugin/
 Social Warfare
https://wordpress.org/plugins/social-warfare/
12. Pobody’s
Nerfect
22
 Social media is never a place for
NOW HEAR THIS! It’s a place to
celebrate, congratulate and inform
Controversy and mistakes
happen. Better to be out there than
not have any say in the
conversation.
If you make a mistake, own it and
apologize. Have a sense of humor if
warranted.
It’s your page, no one gets to tell
you/your organization how to run it.
Use filters to your advantage.
Thanks!
Any questions?
Laura Byrne-Cristiano
You can find me at @NewYorkerLaura
Slides on NewYorkerLaura.com
You can reach me at Laura@bethannon.com
23

More Related Content

What's hot

Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Wayne Barker
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df1397th Floor
 
Recipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennettRecipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennett97th Floor
 
Advanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach TacticsAdvanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach TacticsContinuum Analytics
 
Get Paid In Tweets And Go Viral On Slideshare!
Get Paid In Tweets And Go Viral On Slideshare!Get Paid In Tweets And Go Viral On Slideshare!
Get Paid In Tweets And Go Viral On Slideshare!Pauline van Goethem
 
TFEA 2015 - Online Resources to Improve Your Marketing & Your Life
TFEA 2015 - Online Resources to Improve Your Marketing & Your LifeTFEA 2015 - Online Resources to Improve Your Marketing & Your Life
TFEA 2015 - Online Resources to Improve Your Marketing & Your LifeSaffire
 
8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual Presentations8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual PresentationsDeck Works
 
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
Social Media 101 for Nonprofits with Adobe Spark
Social Media 101 for Nonprofits with Adobe SparkSocial Media 101 for Nonprofits with Adobe Spark
Social Media 101 for Nonprofits with Adobe SparkTechSoup
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content MarketingPaddy Moogan
 
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
 
Attracting Links
Attracting LinksAttracting Links
Attracting LinksDave Peiris
 
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersCopywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
 
Where's the takeaway?
Where's the takeaway?Where's the takeaway?
Where's the takeaway?Vincent Ng
 
Beyond Screens: Design Careers of the Future
Beyond Screens: Design Careers of the FutureBeyond Screens: Design Careers of the Future
Beyond Screens: Design Careers of the FutureFITC
 

What's hot (20)

Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13
 
Recipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennettRecipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennett
 
Advanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach TacticsAdvanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach Tactics
 
Get Paid In Tweets And Go Viral On Slideshare!
Get Paid In Tweets And Go Viral On Slideshare!Get Paid In Tweets And Go Viral On Slideshare!
Get Paid In Tweets And Go Viral On Slideshare!
 
TFEA 2015 - Online Resources to Improve Your Marketing & Your Life
TFEA 2015 - Online Resources to Improve Your Marketing & Your LifeTFEA 2015 - Online Resources to Improve Your Marketing & Your Life
TFEA 2015 - Online Resources to Improve Your Marketing & Your Life
 
8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual Presentations8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual Presentations
 
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Social Media 101 for Nonprofits with Adobe Spark
Social Media 101 for Nonprofits with Adobe SparkSocial Media 101 for Nonprofits with Adobe Spark
Social Media 101 for Nonprofits with Adobe Spark
 
TotSplash
TotSplashTotSplash
TotSplash
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content Marketing
 
Week 3 day 1
Week 3 day 1Week 3 day 1
Week 3 day 1
 
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
 
Attracting Links
Attracting LinksAttracting Links
Attracting Links
 
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersCopywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
 
Where's the takeaway?
Where's the takeaway?Where's the takeaway?
Where's the takeaway?
 
Beyond Screens: Design Careers of the Future
Beyond Screens: Design Careers of the FutureBeyond Screens: Design Careers of the Future
Beyond Screens: Design Careers of the Future
 

Similar to How to Win Friends and Influence People in a 280 Character Universe

10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 versionEvan Van Lissum
 
The Hidden Truth on instagram comment bot Revealed
The Hidden Truth on instagram comment bot RevealedThe Hidden Truth on instagram comment bot Revealed
The Hidden Truth on instagram comment bot Revealedmuddledray5715
 
It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingNathan Ours
 
Digital Marketing for Filmmakers
Digital Marketing for FilmmakersDigital Marketing for Filmmakers
Digital Marketing for FilmmakersTammy Oler
 
10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 versionEvan Van Lissum
 
How to Create Visual Content That People Can't Wait to Share
How to Create Visual Content That People Can't Wait to ShareHow to Create Visual Content That People Can't Wait to Share
How to Create Visual Content That People Can't Wait to ShareBoom! Social
 
makes an amazing 500k per month
makes an amazing 500k per monthmakes an amazing 500k per month
makes an amazing 500k per monthOliulBasar
 
Enlarge your digital footprint
Enlarge your digital footprintEnlarge your digital footprint
Enlarge your digital footprintBarry Feldman
 
Social Media Explained
Social Media ExplainedSocial Media Explained
Social Media Explainedswan1719
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
Getting started in social media
Getting started in social mediaGetting started in social media
Getting started in social mediapjhodges
 
You Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoYou Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
 
How to Blog and Use Social Media
How to Blog and Use Social MediaHow to Blog and Use Social Media
How to Blog and Use Social MediaNathan Young
 
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...New England Direct Marketing Association
 
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...humorousdisside64
 

Similar to How to Win Friends and Influence People in a 280 Character Universe (20)

10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
 
The Hidden Truth on instagram comment bot Revealed
The Hidden Truth on instagram comment bot RevealedThe Hidden Truth on instagram comment bot Revealed
The Hidden Truth on instagram comment bot Revealed
 
It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketing
 
Digital Marketing for Filmmakers
Digital Marketing for FilmmakersDigital Marketing for Filmmakers
Digital Marketing for Filmmakers
 
10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version
 
Blog and search
Blog and searchBlog and search
Blog and search
 
How to Create Visual Content That People Can't Wait to Share
How to Create Visual Content That People Can't Wait to ShareHow to Create Visual Content That People Can't Wait to Share
How to Create Visual Content That People Can't Wait to Share
 
makes an amazing 500k per month
makes an amazing 500k per monthmakes an amazing 500k per month
makes an amazing 500k per month
 
Enlarge your digital footprint
Enlarge your digital footprintEnlarge your digital footprint
Enlarge your digital footprint
 
Social Media Explained
Social Media ExplainedSocial Media Explained
Social Media Explained
 
Social Media Explained
Social Media ExplainedSocial Media Explained
Social Media Explained
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
Getting started in social media
Getting started in social mediaGetting started in social media
Getting started in social media
 
The Social Media Master Plan
The Social Media Master PlanThe Social Media Master Plan
The Social Media Master Plan
 
You Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoYou Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with video
 
How to Blog and Use Social Media
How to Blog and Use Social MediaHow to Blog and Use Social Media
How to Blog and Use Social Media
 
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...
 
Youtube marketing blog
Youtube marketing blogYoutube marketing blog
Youtube marketing blog
 
Untitled document.pdf
Untitled document.pdfUntitled document.pdf
Untitled document.pdf
 
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
 

More from Laura Byrne

Yoast_ more than SEO
Yoast_ more than SEOYoast_ more than SEO
Yoast_ more than SEOLaura Byrne
 
WC Phoenix - The Art of the Pitch Laura Byrne.pptx
WC Phoenix - The Art of the Pitch Laura Byrne.pptxWC Phoenix - The Art of the Pitch Laura Byrne.pptx
WC Phoenix - The Art of the Pitch Laura Byrne.pptxLaura Byrne
 
WCAsia Laura Byrne Final.pdf
WCAsia Laura Byrne Final.pdfWCAsia Laura Byrne Final.pdf
WCAsia Laura Byrne Final.pdfLaura Byrne
 
Indispensable Blocks, Where to Find them, How to Use them
Indispensable Blocks, Where to Find them, How to Use themIndispensable Blocks, Where to Find them, How to Use them
Indispensable Blocks, Where to Find them, How to Use themLaura Byrne
 
Floating to the top
Floating to the topFloating to the top
Floating to the topLaura Byrne
 
Teaching clients Gutenberg: AKA the Block Editor
Teaching clients Gutenberg: AKA the Block EditorTeaching clients Gutenberg: AKA the Block Editor
Teaching clients Gutenberg: AKA the Block EditorLaura Byrne
 
Having My Website Hacked Was the Best Thing that Could Have Happened to Me
Having My Website Hacked Was the Best Thing that Could Have Happened to MeHaving My Website Hacked Was the Best Thing that Could Have Happened to Me
Having My Website Hacked Was the Best Thing that Could Have Happened to MeLaura Byrne
 
Gutenberg: How I Learned to Stop Worrying and Love the Block
Gutenberg: How I Learned to Stop Worrying and Love the BlockGutenberg: How I Learned to Stop Worrying and Love the Block
Gutenberg: How I Learned to Stop Worrying and Love the BlockLaura Byrne
 
Contributing to WordPress: You Don't Need to Know Code
Contributing to WordPress: You Don't Need to Know CodeContributing to WordPress: You Don't Need to Know Code
Contributing to WordPress: You Don't Need to Know CodeLaura Byrne
 

More from Laura Byrne (9)

Yoast_ more than SEO
Yoast_ more than SEOYoast_ more than SEO
Yoast_ more than SEO
 
WC Phoenix - The Art of the Pitch Laura Byrne.pptx
WC Phoenix - The Art of the Pitch Laura Byrne.pptxWC Phoenix - The Art of the Pitch Laura Byrne.pptx
WC Phoenix - The Art of the Pitch Laura Byrne.pptx
 
WCAsia Laura Byrne Final.pdf
WCAsia Laura Byrne Final.pdfWCAsia Laura Byrne Final.pdf
WCAsia Laura Byrne Final.pdf
 
Indispensable Blocks, Where to Find them, How to Use them
Indispensable Blocks, Where to Find them, How to Use themIndispensable Blocks, Where to Find them, How to Use them
Indispensable Blocks, Where to Find them, How to Use them
 
Floating to the top
Floating to the topFloating to the top
Floating to the top
 
Teaching clients Gutenberg: AKA the Block Editor
Teaching clients Gutenberg: AKA the Block EditorTeaching clients Gutenberg: AKA the Block Editor
Teaching clients Gutenberg: AKA the Block Editor
 
Having My Website Hacked Was the Best Thing that Could Have Happened to Me
Having My Website Hacked Was the Best Thing that Could Have Happened to MeHaving My Website Hacked Was the Best Thing that Could Have Happened to Me
Having My Website Hacked Was the Best Thing that Could Have Happened to Me
 
Gutenberg: How I Learned to Stop Worrying and Love the Block
Gutenberg: How I Learned to Stop Worrying and Love the BlockGutenberg: How I Learned to Stop Worrying and Love the Block
Gutenberg: How I Learned to Stop Worrying and Love the Block
 
Contributing to WordPress: You Don't Need to Know Code
Contributing to WordPress: You Don't Need to Know CodeContributing to WordPress: You Don't Need to Know Code
Contributing to WordPress: You Don't Need to Know Code
 

Recently uploaded

Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...jicagig173
 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsSocioCosmos
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosSocioCosmos
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesNetqom Solutions
 
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170Komal Khan
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书saphesg8
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenSapana Sha
 
AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers:  The Future of Influencer MarketingAI Virtual Influencers:  The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingCut-the-SaaS
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project17mos052
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!andrekr997
 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxjenrobinson12
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhidelhiescort
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxReaper61
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT17mos052
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch17mos052
 

Recently uploaded (19)

Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
 
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In  Vinod Nagarlooking for escort 9953056974 Low Rate Call Girls In  Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio Cosmos
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing Services
 
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking Men
 
AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers:  The Future of Influencer MarketingAI Virtual Influencers:  The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer Marketing
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!
 
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptx
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptx
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch
 
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
 

How to Win Friends and Influence People in a 280 Character Universe

  • 1. How to Win Friends and Influence People in a 280 Character Universe
  • 2. Hello! I am Laura Byrne-Cristiano I am a Content Specialist at Bet Hannon Marketing You can find me at @NewYorkerLaura Thank you to the organizers, volunteers, and sponsors! Today wouldn’t happen without them. 2
  • 3. 1. You Have to Have a Picture Even if you’re not on Instagram
  • 4. 4  When people hear/read information, they're likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, people retained 65% of the information three days later. 80% -94% more likely to have a retweet if there is a photo Facebook without a photo will be seen by almost none of your followers.
  • 5. 5
  • 6. 2. Always Post Directly to Facebook  Follow up an autopost with a ICYMI follow up post Note the difference: auto post vs. native post  Maximum Traction: Order of Operations = Photo > Narrative > Link to your website 6
  • 7. 3. Save Your Character Count on Twitter 7  Tag people in the photo and save the room for your Tweet  You can tag up to 10 people  Use text in your graphic to cover extra details, and save your character count for your call to action with a clickable link.  Use the native retweet to quote tweet
  • 8. 4. Brevity is the Soul of Wit Character Count Savers
  • 10. “"WordPress is a part of who I am...Like eating, breathing, music, I can’t not work on WordPress the project touches a lot of people, something I’ve recently begun to appreciate...I consider myself very lucky to be able to work on something I love so much." ---@photomatt WordPress 10
  • 11. 5. Screen Reader Usage is Rising 11  Think about color contrast Think about color contrast  Use Alt text. FYI the Facebook self-gernerated alt is TERRIBLE  #WCUS vs wcus  #21stCenturyProblems vs #21stcenturyproblems  Don’t go hashtag crazy in the middle of your text  Don’t use hashtags without value
  • 12. 6. Be a Good Storyteller Don’t lose the future for a moment in the present
  • 13.
  • 14. 7. I’m Not a Designer Nor Do I Play One on TV Canva.com  The answer to now having Photoshop or super design skills  Amazing templates in every size you’ll ever need.  Drag and drop functionality  Upload your own images, free and paid images and graphics  Extra features in paid model 14
  • 15. 8. Don’t Steal Images. They can and will successfully sue you. 15 Other Photo and Graphics Resources Free for non-commercial use  https://unsplash.com/  https://pixabay.com/  https://www.pexels.com/  Shout out to Val Vesa https://unsplash.com/@adspedia Paid options  https://www.123rf.com/  https://www.shutterstock.com/  https://www.istockphoto.com/
  • 16. 9. Branding Across All Accounts 16  Make sure your name matches across all platforms. CamelCase when possible.  Try to keep your imagery as similar as possible. Put your logo/headshot in the square boxes  Get rid of the extra characters on Facebook  Avoid confusing names…I learned that the hard way, and don’t make it unduly difficult for people to find you on public accounts. You can change your name and not lose followers on all but Instagram
  • 17. 10. Social Media is More Than the Icons in Your Header and Footer 17
  • 18. 11. Get a YouTube Account If a picture paints a thousand words, a video paints 10,000
  • 19. Cross Posting is Key! Not everyone is on the same platform. 19 Get a YouTube channel associated with your URL YouTube is the second largest search engine in the world …owned by the first largest search engine in the world. They like to “talk to each other”…Hello SEO!!!!! Live Broadcasts as on Facebook Live. With YouTube(Formerly Google Hangouts on Air, now YouTube Creator’s Studio) you don’t have to be in the same place. If the video is on Facebook, cross-post it to YouTube and vice versa. No matter the platform, keep it short. Under 3 minutes is ideal unless it’s a live event or a listicle. Regardless, EMBED do not link EMBED the video on your website!
  • 20. 11. Own It Everywhere  Google…so many new options!  Claim your business page  Fill in detailed info and photos  You can now list events!  You get awesome tracking stats emailed to you 20
  • 21. 12. Some Plugins I Love 21  Social Networks Auto Poster (and reposter) https://www.nextscripts.com/social-networks- auto-poster-for-wordpress/  Revisonary: https://publishpress.com/docs/revisionary- plugin/  Social Warfare https://wordpress.org/plugins/social-warfare/
  • 22. 12. Pobody’s Nerfect 22  Social media is never a place for NOW HEAR THIS! It’s a place to celebrate, congratulate and inform Controversy and mistakes happen. Better to be out there than not have any say in the conversation. If you make a mistake, own it and apologize. Have a sense of humor if warranted. It’s your page, no one gets to tell you/your organization how to run it. Use filters to your advantage.
  • 23. Thanks! Any questions? Laura Byrne-Cristiano You can find me at @NewYorkerLaura Slides on NewYorkerLaura.com You can reach me at Laura@bethannon.com 23