How to Win
Friends and
Influence People
in a 280
Character
Universe

Hello!
I am Laura Byrne-Cristiano
I am a Content Specialist at Bet Hannon Marketing
You can find me at @NewYorkerLaura
Thank you to the organizers, volunteers, and
sponsors! Today wouldn’t happen without them.
2

1.
You Have to Have
a Picture
Even if you’re not on
Instagram

4
 When people hear/read information,
they're likely to remember only 10% of that
information three days later.
If a relevant image is paired with that
same information, people retained 65% of
the information three days later.
80% -94% more likely to have a retweet if
there is a photo
Facebook without a photo will be seen by
almost none of your followers.

5

2. Always Post
Directly to
Facebook
 Follow up an autopost with a ICYMI follow up post
Note the difference: auto post vs. native post
 Maximum Traction: Order of Operations = Photo > Narrative > Link to
your website
6

3. Save Your Character
Count on Twitter
7
 Tag people in the photo and save
the room for your Tweet
 You can tag up to 10 people
 Use text in your graphic to cover
extra details, and save your
character count for your call to
action with a clickable link.
 Use the native retweet to quote
tweet

4.
Brevity is the
Soul of Wit
Character Count Savers

9
Source: https://mrcoles.com/blog/tweet-less-characters-and-more-style/

“"WordPress is a part of who I am...Like eating,
breathing, music, I can’t not work on WordPress
the project touches a lot of people, something
I’ve recently begun to appreciate...I consider
myself very lucky to be able to work on
something I love so much." ---@photomatt
WordPress
10

5. Screen Reader Usage is Rising 11
 Think about color contrast
Think about color contrast
 Use Alt text. FYI the Facebook
self-gernerated alt is TERRIBLE
 #WCUS vs wcus
 #21stCenturyProblems vs
#21stcenturyproblems
 Don’t go hashtag crazy in the
middle of your text
 Don’t use hashtags without value

6.
Be a Good
Storyteller
Don’t lose the future for a
moment in the present

7. I’m Not a
Designer Nor
Do I Play One
on TV
Canva.com
 The answer to now having
Photoshop or super design skills
 Amazing templates in every size
you’ll ever need.
 Drag and drop functionality
 Upload your own images, free and
paid images and graphics
 Extra features in paid model
14

8. Don’t Steal
Images. They
can and will
successfully sue
you.
15
Other Photo and Graphics Resources
Free for non-commercial use
 https://unsplash.com/
 https://pixabay.com/
 https://www.pexels.com/
 Shout out to Val Vesa https://unsplash.com/@adspedia
Paid options
 https://www.123rf.com/
 https://www.shutterstock.com/
 https://www.istockphoto.com/

9. Branding Across All
Accounts
16
 Make sure your name matches across all
platforms. CamelCase when possible.
 Try to keep your imagery as similar as
possible. Put your logo/headshot in the
square boxes
 Get rid of the extra characters on
Facebook
 Avoid confusing names…I learned that
the hard way, and don’t make it unduly
difficult for people to find you on public
accounts. You can change your name
and not lose followers on all but
Instagram

10. Social Media
is More Than
the Icons in
Your Header
and Footer
17

11. Get a YouTube
Account
If a picture paints a thousand
words, a video paints 10,000

Cross Posting is
Key! Not
everyone is on
the same
platform.
19
Get a YouTube channel associated with your URL
YouTube is the second largest search engine in the world …owned by the
first largest search engine in the world. They like to “talk to each
other”…Hello SEO!!!!!
Live Broadcasts as on Facebook Live. With YouTube(Formerly Google
Hangouts on Air, now YouTube Creator’s Studio) you don’t have to be in the
same place.
If the video is on Facebook, cross-post it to YouTube and vice versa. No
matter the platform, keep it short. Under 3 minutes is ideal unless it’s a live
event or a listicle.
Regardless, EMBED do not link EMBED the video on your website!

11. Own It
Everywhere
 Google…so many
new options!
 Claim your business
page
 Fill in detailed info
and photos
 You can now list
events!
 You get awesome
tracking stats
emailed to you
20

12. Some Plugins I Love
21
 Social Networks Auto Poster
(and reposter)
https://www.nextscripts.com/social-networks-
auto-poster-for-wordpress/
 Revisonary:
https://publishpress.com/docs/revisionary-
plugin/
 Social Warfare
https://wordpress.org/plugins/social-warfare/

12. Pobody’s
Nerfect
22
 Social media is never a place for
NOW HEAR THIS! It’s a place to
celebrate, congratulate and inform
Controversy and mistakes
happen. Better to be out there than
not have any say in the
conversation.
If you make a mistake, own it and
apologize. Have a sense of humor if
warranted.
It’s your page, no one gets to tell
you/your organization how to run it.
Use filters to your advantage.

Thanks!
Any questions?
Laura Byrne-Cristiano
You can find me at @NewYorkerLaura
Slides on NewYorkerLaura.com
You can reach me at Laura@bethannon.com
23