How to win friends and Influence People in a 280 Character Universe

Sep. 14, 2019

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How to win friends and Influence People in a 280 Character Universe

  1. How to Win Friends and Influence People in a 280 Character Universe
  2. Hello! I am Laura Byrne-Cristiano I am a Content Specialist at Bet Hannon Marketing You can find me at @NewYorkerLaura Thank you to the organizers, volunteers, and sponsors! Today wouldn’t happen without them. 2
  3. 1. You Have to Have a Picture Even if you’re not on Instagram
  4. 4  When people hear/read information, they're likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, people retained 65% of the information three days later. 80% -94% more likely to have a retweet if there is a photo Facebook without a photo will be seen by almost none of your followers.
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  6. 2. Always Post Directly to Facebook  Follow up an autopost with a ICYMI follow up post Note the difference: auto post vs. native post  Maximum Traction: Order of Operations = Photo > Narrative > Link to your website 6
  7. 3. Save Your Character Count on Twitter 7  Tag people in the photo and save the room for your Tweet  You can tag up to 10 people  Use text in your graphic to cover extra details, and save your character count for your call to action with a clickable link.  Use the native retweet to quote tweet
  8. 4. Brevity is the Soul of Wit Character Count Savers
  9. 9 Source:
  10. “"WordPress is a part of who I am...Like eating, breathing, music, I can’t not work on WordPress the project touches a lot of people, something I’ve recently begun to appreciate...I consider myself very lucky to be able to work on something I love so much." ---@photomatt WordPress 10
  11. 5. Screen Reader Usage is Rising 11  Think about color contrast Think about color contrast  Use Alt text. FYI the Facebook self-gernerated alt is TERRIBLE  #WCUS vs wcus  #21stCenturyProblems vs #21stcenturyproblems  Don’t go hashtag crazy in the middle of your text  Don’t use hashtags without value
  12. 6. Be a Good Storyteller Don’t lose the future for a moment in the present
  13. 7. I’m Not a Designer Nor Do I Play One on TV  The answer to now having Photoshop or super design skills  Amazing templates in every size you’ll ever need.  Drag and drop functionality  Upload your own images, free and paid images and graphics  Extra features in paid model 14
  14. 8. Don’t Steal Images. They can and will successfully sue you. 15 Other Photo and Graphics Resources Free for non-commercial use     Shout out to Val Vesa Paid options   
  15. 9. Branding Across All Accounts 16  Make sure your name matches across all platforms. CamelCase when possible.  Try to keep your imagery as similar as possible. Put your logo/headshot in the square boxes  Get rid of the extra characters on Facebook  Avoid confusing names…I learned that the hard way, and don’t make it unduly difficult for people to find you on public accounts. You can change your name and not lose followers on all but Instagram
  16. 10. Social Media is More Than the Icons in Your Header and Footer 17
  17. 11. Get a YouTube Account If a picture paints a thousand words, a video paints 10,000
  18. Cross Posting is Key! Not everyone is on the same platform. 19 Get a YouTube channel associated with your URL YouTube is the second largest search engine in the world …owned by the first largest search engine in the world. They like to “talk to each other”…Hello SEO!!!!! Live Broadcasts as on Facebook Live. With YouTube(Formerly Google Hangouts on Air, now YouTube Creator’s Studio) you don’t have to be in the same place. If the video is on Facebook, cross-post it to YouTube and vice versa. No matter the platform, keep it short. Under 3 minutes is ideal unless it’s a live event or a listicle. Regardless, EMBED do not link EMBED the video on your website!
  19. 11. Own It Everywhere  Google…so many new options!  Claim your business page  Fill in detailed info and photos  You can now list events!  You get awesome tracking stats emailed to you 20
  20. 12. Some Plugins I Love 21  Social Networks Auto Poster (and reposter) auto-poster-for-wordpress/  Revisonary: plugin/  Social Warfare
  21. 12. Pobody’s Nerfect 22  Social media is never a place for NOW HEAR THIS! It’s a place to celebrate, congratulate and inform Controversy and mistakes happen. Better to be out there than not have any say in the conversation. If you make a mistake, own it and apologize. Have a sense of humor if warranted. It’s your page, no one gets to tell you/your organization how to run it. Use filters to your advantage.
  22. Thanks! Any questions? Laura Byrne-Cristiano You can find me at @NewYorkerLaura Slides on You can reach me at 23