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Email Marketing 101: Strategy

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Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.

Email Marketing 101: Strategy

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Email Marketing 101:
Strategy
start out by
asking yourself…
W h a t i s t h e
P U R P O S E
O f T H I S e m a i l ?
Or rather, what do you
want your recipient
to do?
The Purpose of your MARKETING email could
be to have your customers…
Sign up for
an event
Follow you
on Twitter
Make a
purchase
Check out
your new
feature
Respond
with
feedback
Make an
appointment
transactional Email
Vs.
Marketing Email
Reminder
Ad

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