The basics on how to incorporate social media into your marketing through content creation and distribution to Twitter, Pinterest, Facebook and other appropriate networks. Learn how social media can complement your existing marketing efforts to accomplish business goals.

3. The Four “C’s” of Social Media

No matter what platforms you choose, these four things will keep
your strategy moving in the right direction:
1.
2.
3.
4.
Consistency
Customization
Community
Content

4. Consistency

6. Create a Schedule (and stick to it!)

7. Customization
Set Yourself Apart!
 Facebook Cover Photo
 Tabs on Facebook
 Twitter Background
 YouTube Skin
 LinkedIn Header photo

8. Community
com·mu·ni·ty
/kəˈmyunti/ noun, plural -ties.
ɪ
a social, religious, occupational, or other group
sharing common characteristics or interests and
perceived or perceiving itself as distinct in some
respect from the larger society within which it
exists

9. It’s Ok to
Eavesdrop!

10. Google Alerts

12. What Should I Post?
Almost Anything!

13. 
Information, News and Announcements

Blog Posts You’ve Written
Events/Promotions
Quotes
Stats
Industry trends
Behind the scenes at your office






14. Share from Other Pages

15. Make your content work overtime

16. Start with an
authentic glimpse
at something
special and unique
to your brand.

17. Use that content
creation to inform
visitors on your
website and boost
SEO.

18. Seek conversations for
opportunities to share and
interact with visitors to
provide customer service and
serve as a resource.

19. Post to Facebook and encourage
engagement and action.

20. Post the photo to
Pinterest linking back
to your content to
drive traffic to your
website, increase
inbound links and
encourage sharing.

21. Content DON’T’s

DON’T schedule all of your content through 3rd
party apps – people can tell it’s not “real”
• DON’T delete things you don’t like – address
them
• DON’T go days without posting – you have to
be consistent
• DON’T be negative about your brand, your
competitors, your city or anything else
• DON’T be that guy at the party – talk about
things other than yourself

22. Content DO’s

DO post consistently and post as often as you have
content
• DO put some of your personality behind the
content
• DO post with a PURPOSE – you must have a
strategy behind the post
• DO respond when people comment, like or
share
• DO post photos and video – they are the
highest engaged pieces of content

23. DO…
Spread the Word

24. Print Materials

25. Email Signature

26. Website (above the fold!)

27. TV Ads

28. Radio Spots
Fan us on Facebook or
Follow us on Twitter for
more information!

29. Outdoor

30. Anywhere Relevant