Developing Your Social Media Policy
                                                  By Susan Gosselin
                  ...
It All Comes Down To Trust
Create Social Media it?
How are they using Policies for All Stakeholders




                                          bea...
Create Social Media it?
How are they using Policies for All Stakeholders

»Employees participating for company
»All employ...
Policy: Employee Social Media Team




                                     tremendousnews.com
Policy: Employee Social Media Team

»Real names only
»Set clear content boundaries
»Post often and quickly
»Curate all pos...
Team Policy – What to Cover




                              blog.hubspot.com
Team Policy – What to Cover
»Plagiarism – all sources noted with a link
 back
»Defamatory language
»Arguing
»Breaking comp...
Facebook Social Media Policy for ALL Employees




                                  Duane Hoffman/msnbc.com
Facebook Social Media Policy for ALL Employees
 »Include in Employee
  Handbook
 »No company links or
  photos unless alre...
Twitter/Wiki Social Media Policy for ALL Employees




                                         businessinsider.com
Twitter/Wiki Social Media Policy for ALL Employees
 »No handles using company
  name
 »Keep “don’ts”
 »No Wikis without
  ...
The Public Needs Rules, Too
The Public Needs Rules, Too

»Publish policy wherever
they comment
»No harassment
»No spam/chain letters
»Must stay on top...
Do You Have an Escalation Plan?
Do You Have an Escalation Plan?




»Clear HR process?
»Crisis plan and response team?
»Listening?
»Crisis pages designed?
Socialmediagovernance.com
Writing Your Social Media Policy Presentation
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Writing Your Social Media Policy Presentation

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This presentation, delivered to the Second Annual Social Media Summit for IABC/Social Media Club Louisville, tells you the step by step plans you need to make to create a good social media policy for your organization.

Published in: Self Improvement
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  • Writing Your Social Media Policy Presentation

    1. 1. Developing Your Social Media Policy By Susan Gosselin Director of Public Relations Vest Advertising, Marketing & Public Relations, Louisville, KY
    2. 2. It All Comes Down To Trust
    3. 3. Create Social Media it? How are they using Policies for All Stakeholders beaupre.com
    4. 4. Create Social Media it? How are they using Policies for All Stakeholders »Employees participating for company »All employees, all personal sites »Distributors/partners who may write about your product »Visiting public beaupre.com
    5. 5. Policy: Employee Social Media Team tremendousnews.com
    6. 6. Policy: Employee Social Media Team »Real names only »Set clear content boundaries »Post often and quickly »Curate all posts – in real time or afterwards tremendousnews.com
    7. 7. Team Policy – What to Cover blog.hubspot.com
    8. 8. Team Policy – What to Cover »Plagiarism – all sources noted with a link back »Defamatory language »Arguing »Breaking company news without permission »Promising what you can’t deliver »Referring to vendors/partners without their consent »Leading language »Making false claims »Charged statements »Online diagnosis blog.hubspot.com
    9. 9. Facebook Social Media Policy for ALL Employees Duane Hoffman/msnbc.com
    10. 10. Facebook Social Media Policy for ALL Employees »Include in Employee Handbook »No company links or photos unless already released »Keep same “dont’s” from social media team policy »Cannot use company logo Duane Hoffman/msnbc.com in profile, profile pic »Clients on your Facebook? »Foursquare decorum?
    11. 11. Twitter/Wiki Social Media Policy for ALL Employees businessinsider.com
    12. 12. Twitter/Wiki Social Media Policy for ALL Employees »No handles using company name »Keep “don’ts” »No Wikis without permission »Professional decorum »No company logos businessinsider.com »No posting of videos on YouTube without consent
    13. 13. The Public Needs Rules, Too
    14. 14. The Public Needs Rules, Too »Publish policy wherever they comment »No harassment »No spam/chain letters »Must stay on topic »No plagiarism »No defamatory language »No personal or contact info »Reserve the right to remove
    15. 15. Do You Have an Escalation Plan?
    16. 16. Do You Have an Escalation Plan? »Clear HR process? »Crisis plan and response team? »Listening? »Crisis pages designed?
    17. 17. Socialmediagovernance.com

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