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#BiznessBranding Social Marketing for Existing Businesses


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This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.

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#BiznessBranding Social Marketing for Existing Businesses

  1. 1. Chisa D. Pennix-Brown, MBA Show Up & Show Out!
  2. 2. Build Your Marketing Campaign in 5 Steps Using Social Media
  3. 3. 1 Decide on the Platforms that you like and make them work for YOUR brand. oFacebook oTwitter oPinterest oLinkedIn oBlog oInstagram oNewsletter Service oText Message Program
  4. 4. Find your Target Audience oWhat outlets are they using? oAre you making it easy for them to connect? oAre you making it easy for them to share? TIPS Ask for shares, likes, re-tweets, reposts, follows, etc. Use pictures often to make your point Always include links in posts and emails
  5. 5. 2 Decide on the Message and the tone that works for YOUR company. Create a Press Release oWho oWhat oWhere oWhen oWhy oHow
  6. 6. Online Sample Messages Announce the Event/Product Give out the date Are you coming to… Have you seen… TIPS Direct people back to your site or social media Use a Link Shortening Service
  7. 7. 3 Create an Editorial Calendar oWhen are you going to post? oWhat are you going to post? oHow often you are going to post? TIPS Think about holidays when promoting Check local business events & calendars Use pop-culture to tie it into the message
  8. 8. 4 Find the Best Times to Post Automate Basic Messages TIPS Remind yourself with your own calendar Set reminders in your phone
  9. 9. 5 Measure your results oUse surveys oAsk clients/customers oRegistrations oPurchases oLikes/Subscribers/Followers TIPS Capture Email Addresses
  10. 10. Questions
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