Gpny feb 2012

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Guerrilla Marketing for your business - utilizing social media - Adrian Miller, presenter

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Gpny feb 2012

  1. 1. Get on the Train or Get Left Behind : How to Use Social Media to Grow Your Business Prepared by: Adrian Miller Adrian Miller Sales Training
  2. 2. What is Social Media? <ul><li>“ Social media is the use of technology combined with social interaction to create or co-create value.” (Duct Tape Marketing blog) </li></ul><ul><ul><li>“ Social media is not a fad, nor is it going away anytime soon. To ignore it is to risk obsolescence and irrelevance in the marketplace. Increasingly social media will impact every role, every individual, at every kind of company, globally and exponentially.” (Forrester Research) </li></ul></ul>
  3. 3. The Social Media Cocktail Party
  4. 4. Facebook
  5. 5. Best Practices: Linkedin <ul><ul><li>Get familiar with the site. Take some time to search the groups and applications that are available to members. The more you know about what is available, the better you will be able to navigate and leverage the site’s potential. </li></ul></ul>
  6. 6. Your Linkedin Profile
  7. 7. Your Linkedin Profile <ul><li>Your bio should showcase your experience and establish you as a credible business professional. </li></ul><ul><ul><li>Be detailed. People (prospects) will look at your bio and assess whether you may add value to them or not. </li></ul></ul><ul><ul><li>Get endorsements for your business. </li></ul></ul><ul><ul><li>Make certain that your sig line includes a link to your Linkedin bio. </li></ul></ul>
  8. 8. Linkedin Applications <ul><li>Build your brand using Linkedin applications. </li></ul><ul><ul><ul><li>Show your blog </li></ul></ul></ul><ul><ul><ul><li>Post and share presentations and articles </li></ul></ul></ul><ul><ul><ul><li>Conduct polls and collect market research data </li></ul></ul></ul><ul><ul><ul><li>Share information about business books and what you/your connections are reading </li></ul></ul></ul><ul><ul><ul><ul><li>And more…………. </li></ul></ul></ul></ul>
  9. 9. Linkedin Groups
  10. 10. Linkedin Groups <ul><li>Join a pre-existing group. Search by interest, geography, language. </li></ul><ul><li>Start a group. Make it a “go-to” spot for information and help. Discourage blatant self-promotion. </li></ul><ul><li>Become active and visible in groups in order to develop deeper connections and relationships. </li></ul>
  11. 11. What are You Doing? <ul><li>Allows you to showcase work-related pursuits / activities. </li></ul><ul><li>Creates a positive impression of what you do. </li></ul>
  12. 12. Building Business Using Linkedin <ul><li>Look through your contact’s connections. </li></ul><ul><ul><li>When you see someone that you want to meet, send a customized request. </li></ul></ul><ul><li>Reconnect with colleagues, contacts, clients, referral sources. </li></ul><ul><li>Research companies (the competition, prospects, etc.) </li></ul>
  13. 13. Build Your Linkedin Action Plan <ul><li>Time: Set aside 30 minutes per day to “work” the site </li></ul><ul><li>Add connections </li></ul><ul><li>Search your connections for people you might wish to meet </li></ul><ul><li>Answer questions / post questions </li></ul><ul><li>Start or join a discussion </li></ul><ul><li>Become visible </li></ul>
  14. 14. Facebook <ul><li>Facebook has come of age as a marketing & self-branding too. </li></ul>
  15. 15. Facebook: The Good, The Bad & The Ugly <ul><li>Profile </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Relevant </li></ul></ul><ul><ul><li>Self promotional (but in good taste) </li></ul></ul>
  16. 16. Facebook Groups <ul><li>Allows you to network with your target audience </li></ul><ul><li>Join a group </li></ul><ul><li>Create a group for your business </li></ul>
  17. 17. Facebook Events <ul><li>Promote your corporate events through Facebook. </li></ul><ul><ul><li>Generate awareness </li></ul></ul><ul><ul><li>Receive RSVPs </li></ul></ul><ul><ul><li>Control what guests can see / not see </li></ul></ul>
  18. 18. Facebook Pages <ul><li>Post </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Marketing material </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Notes </li></ul></ul><ul><ul><li>Links </li></ul></ul>
  19. 19. Success
  20. 20. Personal Examples <ul><li>Obtained speaking engagement at a conference </li></ul><ul><li>Became a columnist for business publication in South Africa </li></ul><ul><li>Entering into a business relationship with owners of a start-up sales portal </li></ul><ul><li>Sell books </li></ul>
  21. 21. Facebook: The Bad & The Ugly <ul><li>Improper photos </li></ul><ul><li>Spamming </li></ul><ul><li>Being sarcastic and/or rude </li></ul><ul><li>Improper language </li></ul><ul><li>Including too much personal information </li></ul><ul><li>Posting photos without asking permission </li></ul>
  22. 22. Privacy Settings <ul><li>Privacy </li></ul><ul><ul><li>Profile Control who can see your profile and personal information. </li></ul></ul><ul><ul><li>Search Control who can search for you, and how you can be contacted. </li></ul></ul><ul><ul><li>News Feed and Wall Control what stories about you get published to your profile and to your friends’ News Feeds. </li></ul></ul><ul><ul><li>Applications Control what information is available to applications you use on Facebook. </li></ul></ul>
  23. 23. Twitter!
  24. 24. Micro-blogging <ul><li>140 characters </li></ul><ul><ul><li>What are you doing </li></ul></ul><ul><ul><ul><li>What’s relevant & NEW </li></ul></ul></ul><ul><ul><ul><li>Your tweet is your headline </li></ul></ul></ul>
  25. 25. Twitter for Lead Generation <ul><li>Promote new competencies </li></ul><ul><li>Share articles, resources, etc. </li></ul><ul><li>Conduct mini-survey </li></ul><ul><li>Become recognized as an expert </li></ul>
  26. 26. Your Personal Social Media Action Plan <ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul>
  27. 27. Thank You <ul><li>Adrian Miller </li></ul><ul><li>Adrian Miller Sales Training </li></ul><ul><li>www.adrianmiller.com </li></ul><ul><li>516-767-9288 </li></ul>

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