Learn in 5 steps how you can grow a product, service, promotion, etc. with zero budget. This strategy works 100% of the time. Agenda: • Step 1 - Define Personas • Step 2 - Select the Outreach Channel • Step 3 - Consider Social Norms • Step 4 - Create a Genuine Script • Step 5 - Direct Outreach • Important Considerations

1. Brandon Klein
brandonrobertklein@gmail.com
Growth Without Budget

2. Agenda
Step 1 - Define Personas
Step 2 - Select the Outreach Channel
Step 3 - Consider Social Norms
Step 4 - Create a Genuine Script
Step 5 - Direct Outreach
Important Considerations

3. Step 1 - Define Personas
• What value are people most likely to
perceive in what you’re promoting?
• What group(s) of people do you think will
be most likely to perceive this value?
• What are the key attributes that enable you
to identify this group of people?
• (e.g., job title, interests/hobbies, specific
school attendance, engagement with a
specific brand, etc.)

4. Step 2 - Select the Outreach Channel
• Which channel best allows you to isolate
the key identifiable attributes for that group
of people?
• (e.g., Facebook, Instagram, Twitter,
LinkedIn, Reddit, etc.)
• Does that channel have a large
concentration of that group of people?
• Does that channel give you the ability to
send a direct message to someone?
• What prerequisites are required in order to
send that direct message?

5. Step 3 - Consider Social Norms
• The channel you’ve selected, likely isn’t
somewhere that people gather to receive
promotions.
• Generic/impersonal outreach contradicts
the social norm associated with every
channel based upon people interacting
with others.
• Today’s world defaults to perceiving spam
when being contacted by strangers.
• The only way to avoid this, is to genuinely
and personally address each person.

6. Step 4 - Create a Genuine Script
• Address each person by their name.
• Explain your intention behind reaching out
(don’t try to hide this).
• Describe what you’re promoting at a high-
level, but don’t include a actionable
promotion element (e.g. download link).
• Explain why you’re reaching out to them
specifically (why you think they’ll be
interested by including personal details).
• Ask for their permission to send an
actionable promotion element.

7. Step 5 - Direct Outreach
• Continuously test different scripts, and
where possible, different orders of
operations in your outreach to see what
converts best.
• (e.g. people might convert more on
LinkedIn if you send your script in the
connection note.)
• Type out your responses to leverage
recipient-facing typing indicators.
• Don’t send unclear/shortened links, which
scream ulterior motive (e.g. bit.ly).

8. Important Considerations
• People are quick to give up on this
strategy, because they’re impatient.
• They want a 10% conversion rate, but give
up before they’ve reached out to 100
people.
• For this to work, you have to be
comfortable with playing the volume game.
• This strategy is time intensive and isn’t
designed to scale.
• Instead it’s designed to create a growth
base which you can leverage for more
scalable strategies, such as paid.

9. Brandon Klein
brandonrobertklein@gmail.com
Thank You