The document discusses three potential media companies that could distribute the author's music magazine: Bauer Media, IPC Media, and Future Publishing. For Bauer Media, the author notes they own similar magazines but is concerned about potential clashes. IPC Media is the largest publisher but also owns the similar NME magazine. Future Publishing is newer but has a large online presence that could help promote the magazine.

1. What kind of media institution might distribute your
media product and why?
Bauer
When I was researching what company could
distribute my magazine I came across ‘Bauer’
media group’. They own magazines such as ‘Q’ and
‘Kerrang’, they have also catered for different
audience groups such as for women they have
‘closer’ and it ranges to magazines for men such as
‘FHM’.
Bauer are second biggest company after IPC
media, and they also have good sales figures since
Kerrang are the best- selling music magazine,
however this may be due to its committed
audience rather than the publisher. The only
problem I have with this company is that my
magazine is very similar with Kerrang and I would
be worried as it may clash.

2. IPC Media
IPC media would be another good company to
dispute my music magazine, this is because they
are the biggest publisher in the world and is one
of the biggest media companies that owns TV,
radio and film companies, this is useful because
artists from my magazine can be advertised
through different mediums and I could get videos
and interviews.
IPC is owned by Time Warner and the company
has a huge range of magazines such as NME, the
only problem there is with this company is that my
magazine could potentially clash with the NME if I
choose ICP media.
The IPC can use its own products as a form of
advertising therefore they would be able to
advertise my magazine by using there own
products increasing its popularity without having
to pay for advertisement.

3. Future Publishing
Another good choice would be future publishing
this is because they are fresh in the business
industry and are fairly new publishers, however
they have a large online content and use of the
internet, this would be useful because many
people now see advertisements online and have
more access and use of the internet. The internet
could improve contact with the audience and
make the most of the internet.
Future publishing in 2006, was the sixth-largest in
the United Kingdom. It publishes more than 150
magazines in fields such as video
games, technology, automotive, cycling, films and
photography, therefore it reaches a wide range of
audiences which could be useful if I chose this.
Future is also the official magazine company of all
three major games console manufacturers.