Dan Sutch, director, CAST & Megan Griffith Gray, director of strategy and transformation, NCVO Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Making A Match
CharityComms: Heads of Digital
Dan Sutch, CAST @dansutch
Megan Griffith Grey, NCVO @meggriffithgray
1

2. What is your perfect working
environment?
What is your relationship with a social
problem/charity?

3. What is your relationship with a social
problem/charity?
Affinity with the
social challenge
Experience of
social challenge
Aspiration of the
charity
Sector or
community
Purpose

4. 3. Support
An increase in the quality,
range and uptake of support
proven to build the digital
knowledge, skills and practices
of sector.
● Increase the number of high quality relationships
between support providers and charities that
enables long term digital practice
● Identify, test and embed standards, tools, products,
libraries and guidance which significantly contribute
to the efficiency and capacity of the sector
● Decrease the friction for charities accessing
appropriate external support (resources and talent)
to support their digital practice
4

5. Where we see the best experiences, digital experts have an empathetic
relationship with the social mission
“I need my values to be aligned with my charity partner so that I feel comfortable working with
them”
“The causes and content of projects I have worked on are important to me”

6. How can you engage potential recruits with your
stories to create empathetic relationships?

7. What is your perfect working environment?
Colleagues
Leadership
Meaningful work
Autonomy
Level of
contribution

8. - Find out more about the problem(s)
- Find out what’s happening already
- Understand the problem from your
users’ perspective
- Decide on the problem you’re solving
- Know who you’re solving it for
- Begin to test potential solutions
- Build and test your solution
- Refine it again and again and
again...

9. ‘Digital expert’ user needs
I need my charity to:
-understand the digital product build process so that they can
steer the project toward the outcome I want to achieve
-adapt their working style so that we can deliver the work to the
best of our abilities
-agree to a flexible scope so that I can deliver the outcomes
needed rather than focus on outputs

10. digitalcandle.org.uk Design Hops

11. Megan Griffith Gray

12. Thank you!
Thecatalyst.org.uk
@wethecatalysts
@dansutch
@meggriffithgray

13. 4 February 2020
Heads of Digital: The challenge of
recruiting digital talent and retaining
them

14. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk