Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Website content – keeping out the ‘meh’ - | Charity digital conference | 21 November 2018

847 views

Published on

Emma Dalby Bowler, digital content and marketing manager and Gareth John, digital development manager, Mind

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Website content – keeping out the ‘meh’ - | Charity digital conference | 21 November 2018

  1. 1. Website content and keeping out the ‘meh’ Emma Dalby Bowler, Gareth John mind.org.uk
  2. 2. What we’re talking about today How we’ve made our personas actually useful How we’re making sure the rest of the organisation cares What tools we’re giving them
  3. 3. A digital experience that prioritises the needs of people with mental health problems, by offering consistent support through the most helpful and accessible channels, and strengthens long term engagement with Mind.
  4. 4. We listened to our users and turned research into new ways of doing things
  5. 5. A needs-based ecosystem
  6. 6. Balancing business goals and user needs
  7. 7. How do we make the rest of the organisation care? Finding the points we can influence in the organisation User focused content modelling Keeping our personas relevant
  8. 8. What are the opportunities you have to influence others? Training and toolkit - Planning Your Content; Mind personas, Core Content modelling - Putting Your Page Together; simple UX, where do CTAs go - Content Best Practice; using images, writing for the web Editorial Process - Actually having one! - Guidance not just tickbox approval
  9. 9. Core content modelling A process that is used to determine: • User goals, needs and key activities for a specific page • Mind page goals • How people come the page • Where we might direct them to go afterwards • What content we need to include to achieve all of these goals and journeys
  10. 10. Drive Focus GuideMEH Meghan Casey, The Content Toolkit
  11. 11. Back to those personas…
  12. 12. Making our personas Mind
  13. 13. By now we should have covered… How we’ve made our personas actually useful How we’re making sure the rest of the organisation cares What tools we’re giving them
  14. 14. Questions
  15. 15. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  16. 16. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×