Linda Parkinson-Hardman of Internet Mentor helped us to understand why it is so important to be in the social media environment and how to make the time investment count by generating more leads.

1. Dorset Business Women Go Digital

2. Social Networking
is
90% Psychology
10% Technology

5. Good Social Networks
Follow Common Rules
Interactive
Community Driven
Enable Sharing
Encourage Conversation
Build Relationships

6. Social Networking
Is Essentially Female

7. The Purpose of
Social Networking
Give someone a good enough
reason to follow through

8. The Process of
Social Networking
1. Know what you want to achieve
2. Become visible to your audience
3. Start a conversation with them
4. Get something of value into their hands

9. What’s The Point?
• Increase Profitability
– Increase Sales
– Increase Website Visitors
– Build A Mailing List
– Identify New Opportunities
• Reduce Costs?
–New Suppliers
– Different Ways of Working

10. Become Visible
• Who is YOUR audience?
–Customers
–Suppliers
–Competitors
–Advocates
• Where do they hang out?

11. Start Talking
• What problems do they have?
–What do they need most?
–Why do they want it?
–What are they trying to do?
• How can YOU help?
–Answers to their questions
–A listening ear
–Help to achieve their goals

12. Give A Gift
• Something They Will Value
–Attention
–A Meeting
–Information
–An actual gift
–Help

13. Joined LinkedIn Groups
Started and joined discussions
Shared hints & tips
Generated 600 leads and $72,000 from LinkedIn alone

14. Question about what was needed for hospital
Blog post based on answers
Created back links to the shop
Generated £6,000 in sales

15. Used ‘social listening’ to identify health questions
Replied to the questions
Directed people to website for more information
Increased sales by 25%

16. Linda Parkinson-Hardman
linda@internet-mentor.co.uk
www.linkedin.com/in/lindaph