Zoe Amar, director, Zoe Amar Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. How the Charity Digital Code of Practice can help
you increase impact
21 November 2018

2. What we’ll be covering today
• What is The Charity Digital Code of Practice
• How it can help you
• How to measure impact
• How to use data to make the case for investment

3. What’s the biggest challenge you face in measuring impact?

4. Why do we need a Code?

5. How we did it
• 2 workshops on planning for
the code, and putting
together principles for the
code
• User testing undertaken with
40+ charities of different
sizes and stages of digital
maturity
• Consultation undertaken in
summer 2018
• Code supported by
government in the Civil
Society Strategy

6. The Charity Digital Code of Practice
Aims to:
• Help charities be relevant and fulfil their purpose in the online age
• Raise standards by developing a framework to work towards
• Develop charities’ digital skills
• Create a level playing field for all organisations by increasing digital motivation
and confidence
• Create new opportunities for funders to engage with digital

7. What others are saying

8. Key points from The Charity Digital Code of Practice
1. Leadership is key
2. Users first
3. Culture eats strategy
4. Strategy is everything
5. Invest in skills
6. Manage risk and ethics
7. Be agile and adapt
More at http://www.charitydigitalcode.org

9. How you can use the Code to measure impact
• Use it to understand where
your charity is at
• Start a discussion with your
CEO and board
• Understand best practice-
whether your charity is large
or small
• Use the Code’s resources to
help you progress

10. How to measure impact
“Data without action is trivia.” Beth Kanter

11. What does success look like to you?

12. Tips for measuring impact
• Define what success looks
like
• Establish what you need to
measure accordingly
• Work out what your key
milestones are
• Audit your performance on
channels- look at data,
content, internal reporting
• Benchmark yourself against
competitors

13. Tips for using the data to make the case for investment
1. Give them context and the ‘why’
• Give them an overview
• How do you want to frame
the trends?
• Bring it back to your
charity’s purpose

14. Tips for using the data to make the case for investment
2. How to build the business case
• Is this business as usual or a big bet?
• Short term ROI vs being valued by supporters in long
term
• Tell the story of increased impact
• Data from beneficiaries and supporters
• Capacity building
• Risk analysis
• Roadmap

15. What are you going to do differently after today?

16. Please get involved and share
www.charitydigitalcode.org

17. Thanks for listening
Zoe Amar MCIM
Director, Zoe Amar Digital
zoe@zoeamar.com
077 644 98168
@zoeamar
www.zoeamar.com

18. Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital

19. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk