The document summarizes key points from a workshop on identifying value and benefits in social media. It discusses different social media models and strategies for content creation and distribution. It also covers guidelines for measuring success and managing internal stakeholders. Audience analysis findings from a student survey are presented which could help improve engagement and relationships with prospective and current students.
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Get to know your audience models: a planner's guide.digital balance
Defining your audience models means you can define and target your ideal audience. Learn how and when to effectively use them in your online and offline marketing.
Sigma Recruitment Agency- company presentationsteppingstones
Award Winning, Results Driven Specialist Recruitment Agency -
With Extensive Sector Knowledge and Experience.
A specialist recruitment agency based in Cardiff, Sigma Recruitment has a proven track record of recruiting for organisations across South Wales.
Established in 2005 - Sigma Recruitment has recruited for some of the largest and most successful manufacturing companies in South Wales including large blue chip organisations and leading worldwide brand names. Our experienced consultants have a wealth of recruitment experience.
We specialise in the following range of skill sets:
Technical / Engineering
Purchasing and Logistics
Management
Scientific
Human Resources
Customer Service and Administration
Why Use Sigma Recruitment?
7 Year Track Record
Exceptional Candidates
30,000 Plus Database
Sector Leading Success Rate
Quality Screening Process
No Success, No Fee.
Every candidate undertakes a detailed interview before they are presented to a client. Our vetting process is proven to save time and ensure the highest quality candidates. Our recruitment consultants have extensive experience in the technical, engineering and scientific sectors resulting in consistency and quality of the client / consultant relationship.
We would like to provide you with first-hand experience of the Sigma Recruitment “difference” and to show you that not all recruitment agencies are the same.
In 2007 the Company’s achievements were recognised with a Western Mail Hot 100 award.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Digital transformation of the enterprise - how to achieve digital literacy in...Digital Chameleon Learning
Is your team prepared for the future?
Digital Chameleon's leaders' guide to successful digital transformation of teams covers the paths companies typically take, and shares 5 key metrics that should be included in your digital literacy learning programs.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Content Marketing: An expert discussion on effective online content strategiesFluid
The content marketing world is a fun yet complex environment. It should be a major part of all internet marketing strategies and something your business shines at. We cover everything you need to know from beginner to expert topics. If you have to ask yourself, "What is content marketing?" - you'll get that answer here. If you are an expert, you might simply enjoy hearing firsthand stories from Fluid Advertising's and the More Good Foundation's content creators. Whether your focus is on B2C or B2B content marketing, this presentation will help you think critically about your process and find ways to build more successful, sharable content. We hope you enjoy!
b2b content marketing
what is content marketing
content marketing examples
digital content marketing
content marketing manager
A Presentation on the social media marketing strategy for The Sparks Foundation(TSF) made as part of the Digital Marketing Internship in May 2020. (Author: Anjali Singh)
Marketing Plan- Social Media for The Sparks Foundation (TSF)Priyank Hajela
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in October 2020. (Author: Priyank Hajela)
Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
35. Section two: A guide to creating & distributing relevant content
36. “ Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. ” “ Get content, get customers ” – Joe Pulizzi
37.
38.
39. An example: murdoch.edu.au Strategic goal Improving student attraction by developing more integrated marketing programs for target audiences. Target audience Year 12 High School Students sitting WACE (Western Australian Certificate of Education) exams. Social object Exams. What would they value? Support in the lead up to exams ( how to study as well as what to study ). How can you meet their need? Create a blog where students can access and interact with tips and advice direct from our lecturers. How could you package the content? Illustrated takeaways (info graphics) Top tips from attendees of exam preparation courses Guest lecturer blog articles Links to useful online resources (WACE Exams, Online study guides) What are your success measures? Engagement (dwell time, click depth) Sign up to online newsletter Sign up to Exam Preparation Seminars.
41. 1= daily twitter update, curated content, UGC 7= weekly blog post, tip sheet, photo-gallery, discussion 30= monthly extended blog post, eNewsletter, podcast, slideshare 4= quarterly whitepaper, eBook, infographic, competition 2= bi-annual event, webcast, print brochure, PDF extracts 1= annually iPhone app, Facebook app, host an event Source: Russell Sparkman | Fusionspark Media | 2009
42.
43.
44. the99percent.com Strategic goal Increase conference and consultancy sales by positioning the99percent.com as a trusted resource for targeted audiences. Target audience Creative professionals. Social object Making ideas happen. What would they value? Advice, tips and cheat sheets from renowned industry leaders. How can you meet their need? Create a blog where proven idea makers can share knowledge in the form of articles, action orientated tips and best practice sessions. How could you package the content? Blog articles Illustrative conference take-aways Videos Cheat-sheets What are your success measures? Engagement (dwell time, click depth) “ Appreciates ” Tweets Comments
45.
46. brainpickings.org Strategic goal Increase donations by fostering and nurturing relationships with subscribers. Target audience Non-industry specific audiences seeking inspiration. Social object Creativity. What would they value? Inspiration for creating and building new ideas. How can you meet their need? By bringing together different disciplines to inspire new ideas (A discovery engine for interestingness). Bring together things you didn ’ t know you were interested in until you are (educate). Separating the ‘ signal from the noise ’ (curate) How could you package the content? Blog articles Top 10 lists YouTube videos Curated maps/imagery What are your success measures? Engagement (dwell time, click depth) Social share (Facebook, Twitter) Newsletter sign ups
60. What does this mean for content packaging for our intended audience?
61. Highlight: One in two students say social networking is the content they would access ‘ most often ’ online. Finding: 67% of females added comments to a social networking site daily-weekly
62. Highlight: Watching video created by other users is the second most popular online activity. Finding: 65% of male students consume video content daily-weekly
63. Highlight: Our students actively seek out reviews and opinions from others. Finding: 52% of students use online forums or discussion groups daily-weekly
64. Highlight: Students actively share and recommend content with their friends. Finding: Students on average have 200-300 social networking contacts
65. Highlight: More than a quarter of our students are creating and publishing their own content – they are drivers of social change. Finding: 61% of international students surveyed are actively creating content online
66.
67.
Editor's Notes
Speaker: De Welcome to the session here at Murdoch today. For those of you visiting from other states we hope you enjoyed the beautiful drive along the river to get to our South Street campus. Before we get into the workshop we ’ d just like to take the chance to get to know our audience a little better. So, can we have a show of hands please for: People from agencies or consultancies People who work for online or digital media teams within Universities Anyone who works specifically in a social media role inside of a uni? Marketing Managers Senior managers … ..ooooo any IT people?!!!! Thanks
Speaker: De Largest campus in Australia …….most of it is bushland though What I love about being on campus
Speaker: De But rather than spout some facts straight from our prospectus about the Murdoch campus we wanted to show a video made by one of our student bloggers from an assignment we set them to tell people the 10 things they loved about Murdoch
Speaker: Claire Ben is a great example of user generated content in a social context – Ben can get away with saying things about Murdoch that as Marketers we would probably be fired for. But you can bet that his video would make more of a lasting, positive impression about Murdoch than a page in our prospectus ever could. And that ’ s really what we ’ re hear to workshop today.
Speaker: Claire
Speaker: Claire
Speaker: Claire
Hopefully this session will provide you with some valuable tools in helping to plan the purpose of your social media strategy. Today will be about helping you craft the need for social media within your university and a little bit about how to make sure it is ultra relevant to your target audience.
Using existing models or frameworks when you’re planning is often a really good way to start – it helps you think a little bit more about what it is that you actually want to achieve and that helps the whole process be tied to something solid as you go through the journey to delivery. So we’ll start with two fairly solid models for defining the purpose of WHY you want to use social media.
This is pure product placement but it does it in a really amusing and therefore shareable way – it ticks all the classic marketing brief boxes but it does it in a fresh and humorous way
They are known as the customer service heroes – it’s debatable whether any other online retailer has a model which is a multi-channel intergrated as Zappos. They truly embrace customer service as their point of difference whether it’s online or over the phone, it seamless and their customers love that about them.
What ’s your social media content purpose How can you make it connect as effectively as possible with your audience
Return on Engagement Return on Participation Return on Involvement Return on Attention Return on Trust
(the art of communicating without selling) Making your customers smarter, and position your brand as a trusted source. IN THE HOPE THAT THEY WILL BUY SOMETHING NOT A NEW THING JELLO RECIPE BOOKS JOHN DEERE FARMERS MAGAZINE
content WAS all about shop windows – designed to attract passing traffic. In the hope they ’ ll come inside your store Now its about stocking volumns of content Which you can pick and pack when and where needed a store of info on everything you are doing, Illustrates brand story answers questions to a potential customer You wont drive people to this w/house Then let it then spread of its own accord.
Anthroplogist Jyri Engestrom. THE THING THAT BRINGS PPL TOGETHER We are social animals, we like to socialise. But there needs to be a reason for it to happen in the first place. Example: you ’ re here, and we ’ re here, because we ’ re all interested in social media. Social media is the social object. Example 2: SOCIAL OBJECTS DON ’ T MATTER ON THEIR OWN Eg. IF SOCIAL MEDIA DIDN ’ T EXIST, WE ’ D PROBABLY ENJOY EACH OTHERS COMPANY ANYWAY SOCIAL OBJECT IS JUST THE TOOL THAT HELPS US TO BE WITH OTHER HUMAN BEINGS.
Audience content matrix scenario Run through first row How often should you be creating this type of content
Any ideas on what this number might mean? How many times you should be publishing content Think and act like publishers Maintain an ongoing story budget (not $$ budget) frequency To start building your content ‘ warehouse ’
1- Twitter link to McDonalds awesome mathematics study site. 7 - lecturer article around top tips to maximise marks for the mathematics exam. 30 - Illustrated takeaway / inforgraphic around how to study smarter (not harder) 4- event – preparation seminars. Illustrated takeaways from the class. 2 – open day 1 – iPad app (course finder), Facebook App (help your friends choose a course)
AUDIENCE CONTENT PROPOSITION “ Genius is 1% inspiration and 99% perspiration ” FREE CONTENT - ARTICLES, TIPS, VIDEOS PAID CONTENT – BOOKS, CONFERENCES, CONSULTING DIFFERENT KIND OF CONTENT MARKETING MODEL Free in the hope that you will buy something
Audience: non industry specific looking for inspiration Proposition: what around us can inspire background separating from the noise to bring you things you didn ’ t know you were interested in until you are. They basically curate interestingness – things that may inspire or spark something – to essentially inspire you with what ever it is you create, do or say. Pay what you want model Tip jar
The splinternet theory
Not the right technology or the right amount of spend – but the right behaviour for engaging with people in the social world Tip: we also used the word “ study ” rather than “ survey ” as it made it sound more formal / academic
We were able to confirm that our students are really active in the groundswell and compared to the average Australian profile we had significantly greater involvement in all categories (interesting to see how much this has changed for Forrester from 2009). So we know that but then we wanted to know what kinds of behaviours are they most likely to participate in within each of those categories – so if I ’ m a critic what types of content do I prefer to critique? - Also need to point out that “ conversationalists ” wasn ’ t part of the 2009 Forrester study but we included it into our profiling
“ Added comments ” – not just being a spectator , they are conversing
Almost 100% of our students watch video content regularly – if you can make the content engaging enough what a great way to connect with this group
The power of the peer influence – particularly relevant for our prospective audience and breeding the feeling of familiarity that we want to create
Brand ambassadors anyone?
Wow – on average less than 5% of your target audience will actively take-part in your experience (most will just observe). Imagine the value of being able to tap into this source of content generators for your brand – brand 2012 campaign anyone?
And probably even more importantly help to make sure we are fuelled as much by smart content decision as the “ tools ” that we use to help us distribute our message.