Alison Prince, head of digital, Parkinson's UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. How to make digital
everyone’s job: Vision,
culture and structure
Alison Prince
Head of Digital, Parkinson’s UK

2. Parkinson’s UK does
not have a digital
“strategy”*
*on purpose

4. Maximise the potential
of digital technologies to
improve the lives of
people affected by
Parkinson’s

5. Dying Thriving
Target
maturity:
4.0 by end
2018
Digital: how well are we doing it?

6. 2016 2017 2018
Director
of
Digital
Digital
vision
1st
maturity
bench-
mark
First non-
central
digital
Lead
Digital
team re-
structure
Digital transformation: a journey
2nd
maturity
bench-
mark
New
central
digital
team
Digital
budgets
decen-
tralised
Commun-
ities of
practice
Modern
workforce
project

7. Handing digital over

8. 8 ways to make decentralisation work
1 Collaborative
governance
5 Matrix management
2 Expert central team that
enables others*
6 Support local champions
3 Decentralised digital
leads
7 Digital as normal (like
electricity)
4 Communities of practice 8 Keep it engaging and
relevant
* and that can / does say no

9. A note on digital leadership
It’s not just about senior buy-
in
It takes your whole
management team to change
an organisation
In a decentralised and
empowered organisation,
everyone can be a leader

11. 2016 2017 2018
Director
of
Digital
Digital
vision
1st
maturity
bench-
mark
First non-
central
digital
Lead
Digital
team re-
structure
Digital transformation: taking stock
2nd
maturity
bench-
mark
New
central
digital
team
Digital
budgets
decen-
tralised
Commun-
ities of
practice
Modern
workforce
project

12. Our “modern” workforce project
Engagement and culture change
Skills and
confidence
Collaboration
People
processes

13. The “making digital everyone’s job” top 10
1 Decentralise 6 Sit ownership firmly with
people teams
2 Use all your leaders 7 Maturity = measures
3 Harness what’s happening
anyway
8 Rebuild L&D, tools and
people processes in support
4 Digital is only a tool 9 Fix broken tech
5 Engaging and plain
English communications
10 Have plans for managing
“no”

14. CHALLENGE
ALISON!

15. Thank you!
E: aprince@parkinsons.org.uk
T: @themissprince

16. Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital

17. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk