Welcome!Your webinar will begin at 12:00 pm. Chris Burdge bWEST Interactive Chris Burdge 250.508.7761 www.bwest.ca
Today’s Agenda• 45 Minutes of Content• 15 Minutes of Q & A• Creating a G+ profile & Brand Page• How to optimize G+ for SEO• Publishing & moderating content• +1 Button and more… Chris Burdge 250.508.7761 www.bwest.ca
The Hype… is True Google+ is growing at a rate of 50x faster than Facebook or Twitter didImage source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en) Chris Burdge 250.508.7761 www.bwest.ca
Create a Googleaccount foryour businessChris Burdge 250.508.7761 www.bwest.ca
Step 1: Choose the most appropriate person to manage your company on Google Plus i.e. CEO, Owner, Marketing Director… Chris Burdge 250.508.7761 www.bwest.ca
Step2: You need a Google account… Go to https://www.google.com/accounts/Login
Step 3:Go tohttps://plus.google.com, and click“Sign In”
Step 4:It’ll prompt you to create a Google Profile
Optimize your profile!1. Title: Google Plus profile name2. Image: Profile pic3. Description: Introduction field on profile page4. Links: Links field on you profile page5. Unfortunately you can’t change your URL just yet
1. Click on your name.2. Then click ‘Privacy’ and you will see. This is what it will look like in the search results
When someone hovers their mouse over yourprofile image a pop up appears showing yourprofile photo, name & few words about you. Here’s a simple trick to do this for your profile.
1. Go to ‘Edit my profile’.2. Click on ‘Employment’ section.3. Enter a detailed description in the first field box4. Now just hover your mouse over your icon!
Circles&StreamsCirclesenable you to organize people in groups soyou can share content relevant to that circle only.Streams show content shared by people in yourCircles. Chris Burdge 250.508.7761 www.bwest.ca
When adding people you can specify an existing circle to put them in, or create a new circle
You can also drag and drop people/pages into your circles
Now you can see what people in that circleshare when you click on that particular circle.
Create your Google Plus “Brand Page” Chris Burdge 250.508.7761 www.bwest.ca
What “Brand Pages” Don’t Have• Multiple admins• Custom / vanity URLs• Cannot post directly to a page (only comment on existing post)• Pages cannot follow people (only after they’ve followed you) Chris Burdge 250.508.7761 www.bwest.ca
SEM TipMake sure your landing pages have theGoogle+ button and correspond to youradsFor the first time, it might make sense to clickon your own ads, or at least the +1 button Chris Burdge 250.508.7761 www.bwest.ca