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Welcome!Your webinar will begin at 12:00 pm.                Chris Burdge               bWEST Interactive    Chris Burdge ...
Today’s Agenda• 45 Minutes of Content• 15 Minutes of Q & A• Creating a G+ profile & Brand Page• How to optimize G+ for SEO...
The Hype… is True                                                                                        Google+ is growin...
Create a Googleaccount foryour   businessChris Burdge   250.508.7761   www.bwest.ca
Step 1: Choose the most appropriate person to     manage your company on Google Plus    i.e. CEO, Owner, Marketing Directo...
Step2: You need a Google account… Go to https://www.google.com/accounts/Login
Step 3:Go tohttps://plus.google.com, and click“Sign                  In”
Step 4:It’ll prompt you to create a           Google Profile
You will be directed to complete          your profile…
SEO Tip“Google Plus profile & Brand Pages havesignificant SEO benefits.They will be indexed and updates canbe +1’ed which ...
This info appears in search results –         take advantage of it.
Search Results
Optimize your profile!1.   Title: Google Plus profile name2.   Image: Profile pic3.   Description: Introduction field on p...
Editing your profile
Select “Anyone on the web” in the ‘Introduction’         section for “Who can see this?”
Update the ‘Links’ section..
1. Click on your name.2. Then click ‘Privacy’ and you will see.                                 This is what it           ...
When someone hovers their mouse over yourprofile image a pop up appears showing yourprofile photo, name & few words about ...
1.   Go to ‘Edit my profile’.2.   Click on ‘Employment’ section.3.   Enter a detailed description in the first field box4....
Circles&StreamsCirclesenable you to organize people in groups soyou can share content relevant to that circle only.Streams...
When adding people you can specify an existing  circle to put them in, or create a new circle
You can also drag and drop people/pages              into your circles
Now you can see what people in that circleshare when you click on that particular circle.
Create your Google Plus     “Brand Page”   Chris Burdge   250.508.7761   www.bwest.ca
What “Brand Pages” Don’t Have• Multiple admins• Custom / vanity URLs• Cannot post directly to a page (only  comment on exi...
250-508-7761
250-508-7761
250-508-7761
250-508-7761
Have Fun withScrapbook Photos
Have Fun withScrapbook Photos
Remove Unwanted Tabs
Let theGoogleplex Know
HangoutsLet’s up to 10 users video and voice chat with                  each other    Chris Burdge   250.508.7761   www....
Hangouts have huge potential..• Conduct workshops and seminars• Communicate exclusive promotions• Demonstrate newproducts•...
Start a      Hangout     Click ‘Start aHangout’>>a window will pop up >> click   ‘Install Plugin’.
Now just ‘Add circles or people’ you      want to hangout with.      Chris Burdge   250.508.7761   www.bwest.ca
Publishing & Managing       Content   Chris Burdge   250.508.7761   www.bwest.ca
Control Your Posts•Format content• Edits posts•Restrict comments• Lock posts• Mute “noisy” conversations         Chris Bur...
Format the words in your posts    Chris Burdge   250.508.7761   www.bwest.ca
It will look                                   like this.Chris Burdge   250.508.7761   www.bwest.ca
Send direct messages to  multiple people by   using the @ or +symbolfollowed by their        name.
Edit yourupdates  here.
Addcontent
Addvideo
Get Your    google.com/+1/buttonChris Burdge   250.508.7761   www.bwest.ca
Encouragereaders to +1your content.
SEM TipMake sure your landing pages have theGoogle+      button and correspond to youradsFor the first time, it might make...
Questions ?Chris Burdge   250.508.7761   www.bwest.ca
Special Giftchris@bwest.ca      Chris Burdge   250.508.7761   www.bwest.ca
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
Google Plus For Business
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Google Plus For Business

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From a webinar I did on Nov 25th about creating a Google Plus Brand Page and using it to gain SEO competitive advantage

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Transcript of "Google Plus For Business"

  1. 1. Welcome!Your webinar will begin at 12:00 pm. Chris Burdge bWEST Interactive Chris Burdge 250.508.7761 www.bwest.ca
  2. 2. Today’s Agenda• 45 Minutes of Content• 15 Minutes of Q & A• Creating a G+ profile & Brand Page• How to optimize G+ for SEO• Publishing & moderating content• +1 Button and more… Chris Burdge 250.508.7761 www.bwest.ca
  3. 3. The Hype… is True Google+ is growing at a rate of 50x faster than Facebook or Twitter didImage source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en) Chris Burdge 250.508.7761 www.bwest.ca
  4. 4. Create a Googleaccount foryour businessChris Burdge 250.508.7761 www.bwest.ca
  5. 5. Step 1: Choose the most appropriate person to manage your company on Google Plus i.e. CEO, Owner, Marketing Director… Chris Burdge 250.508.7761 www.bwest.ca
  6. 6. Step2: You need a Google account… Go to https://www.google.com/accounts/Login
  7. 7. Step 3:Go tohttps://plus.google.com, and click“Sign In”
  8. 8. Step 4:It’ll prompt you to create a Google Profile
  9. 9. You will be directed to complete your profile…
  10. 10. SEO Tip“Google Plus profile & Brand Pages havesignificant SEO benefits.They will be indexed and updates canbe +1’ed which is fed back intosearch results& rankings.”
  11. 11. This info appears in search results – take advantage of it.
  12. 12. Search Results
  13. 13. Optimize your profile!1. Title: Google Plus profile name2. Image: Profile pic3. Description: Introduction field on profile page4. Links: Links field on you profile page5. Unfortunately you can’t change your URL just yet
  14. 14. Editing your profile
  15. 15. Select “Anyone on the web” in the ‘Introduction’ section for “Who can see this?”
  16. 16. Update the ‘Links’ section..
  17. 17. 1. Click on your name.2. Then click ‘Privacy’ and you will see. This is what it will look like in the search results
  18. 18. When someone hovers their mouse over yourprofile image a pop up appears showing yourprofile photo, name & few words about you. Here’s a simple trick to do this for your profile.
  19. 19. 1. Go to ‘Edit my profile’.2. Click on ‘Employment’ section.3. Enter a detailed description in the first field box4. Now just hover your mouse over your icon!
  20. 20. Circles&StreamsCirclesenable you to organize people in groups soyou can share content relevant to that circle only.Streams show content shared by people in yourCircles. Chris Burdge 250.508.7761 www.bwest.ca
  21. 21. When adding people you can specify an existing circle to put them in, or create a new circle
  22. 22. You can also drag and drop people/pages into your circles
  23. 23. Now you can see what people in that circleshare when you click on that particular circle.
  24. 24. Create your Google Plus “Brand Page” Chris Burdge 250.508.7761 www.bwest.ca
  25. 25. What “Brand Pages” Don’t Have• Multiple admins• Custom / vanity URLs• Cannot post directly to a page (only comment on existing post)• Pages cannot follow people (only after they’ve followed you) Chris Burdge 250.508.7761 www.bwest.ca
  26. 26. 250-508-7761
  27. 27. 250-508-7761
  28. 28. 250-508-7761
  29. 29. 250-508-7761
  30. 30. Have Fun withScrapbook Photos
  31. 31. Have Fun withScrapbook Photos
  32. 32. Remove Unwanted Tabs
  33. 33. Let theGoogleplex Know
  34. 34. HangoutsLet’s up to 10 users video and voice chat with each other Chris Burdge 250.508.7761 www.bwest.ca
  35. 35. Hangouts have huge potential..• Conduct workshops and seminars• Communicate exclusive promotions• Demonstrate newproducts• Offer product training Chris Burdge 250.508.7761 www.bwest.ca
  36. 36. Start a Hangout Click ‘Start aHangout’>>a window will pop up >> click ‘Install Plugin’.
  37. 37. Now just ‘Add circles or people’ you want to hangout with. Chris Burdge 250.508.7761 www.bwest.ca
  38. 38. Publishing & Managing Content Chris Burdge 250.508.7761 www.bwest.ca
  39. 39. Control Your Posts•Format content• Edits posts•Restrict comments• Lock posts• Mute “noisy” conversations Chris Burdge 250.508.7761 www.bwest.ca
  40. 40. Format the words in your posts Chris Burdge 250.508.7761 www.bwest.ca
  41. 41. It will look like this.Chris Burdge 250.508.7761 www.bwest.ca
  42. 42. Send direct messages to multiple people by using the @ or +symbolfollowed by their name.
  43. 43. Edit yourupdates here.
  44. 44. Addcontent
  45. 45. Addvideo
  46. 46. Get Your google.com/+1/buttonChris Burdge 250.508.7761 www.bwest.ca
  47. 47. Encouragereaders to +1your content.
  48. 48. SEM TipMake sure your landing pages have theGoogle+ button and correspond to youradsFor the first time, it might make sense to clickon your own ads, or at least the +1 button Chris Burdge 250.508.7761 www.bwest.ca
  49. 49. Questions ?Chris Burdge 250.508.7761 www.bwest.ca
  50. 50. Special Giftchris@bwest.ca Chris Burdge 250.508.7761 www.bwest.ca

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