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Google Plus For Business
 

Google Plus For Business

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From a webinar I did on Nov 25th about creating a Google Plus Brand Page and using it to gain SEO competitive advantage

From a webinar I did on Nov 25th about creating a Google Plus Brand Page and using it to gain SEO competitive advantage

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    Google Plus For Business Google Plus For Business Presentation Transcript

    • Welcome!Your webinar will begin at 12:00 pm. Chris Burdge bWEST Interactive Chris Burdge 250.508.7761 www.bwest.ca
    • Today’s Agenda• 45 Minutes of Content• 15 Minutes of Q & A• Creating a G+ profile & Brand Page• How to optimize G+ for SEO• Publishing & moderating content• +1 Button and more… Chris Burdge 250.508.7761 www.bwest.ca
    • The Hype… is True Google+ is growing at a rate of 50x faster than Facebook or Twitter didImage source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en) Chris Burdge 250.508.7761 www.bwest.ca
    • Create a Googleaccount foryour businessChris Burdge 250.508.7761 www.bwest.ca
    • Step 1: Choose the most appropriate person to manage your company on Google Plus i.e. CEO, Owner, Marketing Director… Chris Burdge 250.508.7761 www.bwest.ca
    • Step2: You need a Google account… Go to https://www.google.com/accounts/Login
    • Step 3:Go tohttps://plus.google.com, and click“Sign In”
    • Step 4:It’ll prompt you to create a Google Profile
    • You will be directed to complete your profile…
    • SEO Tip“Google Plus profile & Brand Pages havesignificant SEO benefits.They will be indexed and updates canbe +1’ed which is fed back intosearch results& rankings.”
    • This info appears in search results – take advantage of it.
    • Search Results
    • Optimize your profile!1. Title: Google Plus profile name2. Image: Profile pic3. Description: Introduction field on profile page4. Links: Links field on you profile page5. Unfortunately you can’t change your URL just yet
    • Editing your profile
    • Select “Anyone on the web” in the ‘Introduction’ section for “Who can see this?”
    • Update the ‘Links’ section..
    • 1. Click on your name.2. Then click ‘Privacy’ and you will see. This is what it will look like in the search results
    • When someone hovers their mouse over yourprofile image a pop up appears showing yourprofile photo, name & few words about you. Here’s a simple trick to do this for your profile.
    • 1. Go to ‘Edit my profile’.2. Click on ‘Employment’ section.3. Enter a detailed description in the first field box4. Now just hover your mouse over your icon!
    • Circles&StreamsCirclesenable you to organize people in groups soyou can share content relevant to that circle only.Streams show content shared by people in yourCircles. Chris Burdge 250.508.7761 www.bwest.ca
    • When adding people you can specify an existing circle to put them in, or create a new circle
    • You can also drag and drop people/pages into your circles
    • Now you can see what people in that circleshare when you click on that particular circle.
    • Create your Google Plus “Brand Page” Chris Burdge 250.508.7761 www.bwest.ca
    • What “Brand Pages” Don’t Have• Multiple admins• Custom / vanity URLs• Cannot post directly to a page (only comment on existing post)• Pages cannot follow people (only after they’ve followed you) Chris Burdge 250.508.7761 www.bwest.ca
    • 250-508-7761
    • 250-508-7761
    • 250-508-7761
    • 250-508-7761
    • Have Fun withScrapbook Photos
    • Have Fun withScrapbook Photos
    • Remove Unwanted Tabs
    • Let theGoogleplex Know
    • HangoutsLet’s up to 10 users video and voice chat with each other Chris Burdge 250.508.7761 www.bwest.ca
    • Hangouts have huge potential..• Conduct workshops and seminars• Communicate exclusive promotions• Demonstrate newproducts• Offer product training Chris Burdge 250.508.7761 www.bwest.ca
    • Start a Hangout Click ‘Start aHangout’>>a window will pop up >> click ‘Install Plugin’.
    • Now just ‘Add circles or people’ you want to hangout with. Chris Burdge 250.508.7761 www.bwest.ca
    • Publishing & Managing Content Chris Burdge 250.508.7761 www.bwest.ca
    • Control Your Posts•Format content• Edits posts•Restrict comments• Lock posts• Mute “noisy” conversations Chris Burdge 250.508.7761 www.bwest.ca
    • Format the words in your posts Chris Burdge 250.508.7761 www.bwest.ca
    • It will look like this.Chris Burdge 250.508.7761 www.bwest.ca
    • Send direct messages to multiple people by using the @ or +symbolfollowed by their name.
    • Edit yourupdates here.
    • Addcontent
    • Addvideo
    • Get Your google.com/+1/buttonChris Burdge 250.508.7761 www.bwest.ca
    • Encouragereaders to +1your content.
    • SEM TipMake sure your landing pages have theGoogle+ button and correspond to youradsFor the first time, it might make sense to clickon your own ads, or at least the +1 button Chris Burdge 250.508.7761 www.bwest.ca
    • Questions ?Chris Burdge 250.508.7761 www.bwest.ca
    • Special Giftchris@bwest.ca Chris Burdge 250.508.7761 www.bwest.ca