Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn - an essential part of a job seekers toolkit

1,201 views

Published on

If you can't be found on Google you are nobody.......
Using LInkedIn to brand yourself online, build community, engage with this community, establish yourself as a subject matter expert and most importantly be found by Google. All of this for FREE.

Published in: Career, Technology, Business
  • Be the first to comment

LinkedIn - an essential part of a job seekers toolkit

  1. 1. LinkedIn an essential part of a job seekers toolkit Natasha D’Souza www.virtualeyesee.com September 8 th 2009
  2. 2. <ul><ul><li>Personal Branding </li></ul></ul><ul><ul><li>Basics of an online profile </li></ul></ul><ul><ul><li>Building your community </li></ul></ul><ul><ul><li>Engaging with this community </li></ul></ul><ul><ul><li>How to get noticed </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>Agenda
  3. 3. You are nobody if you can’t be Googled!
  4. 4. <ul><ul><li>Define yourself </li></ul></ul><ul><ul><li>Build this persona online </li></ul></ul><ul><ul><li>Share yourself with the world </li></ul></ul><ul><ul><li>Make it easy for people to find you </li></ul></ul><ul><ul><li>Keep your brand updated </li></ul></ul>Personal Branding
  5. 5. <ul><ul><li>Good, clear photo </li></ul></ul><ul><ul><li>Same photo for all online profiles </li></ul></ul><ul><ul><li>Relevant information available </li></ul></ul><ul><ul><li>Contact you </li></ul></ul>Personal Profile Basics
  6. 6. What are online communities?
  7. 7. <ul><ul><li>Social Bookmarks </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Photo/video sharing </li></ul></ul>Online communities
  8. 8. <ul><ul><li>Set up your brand online </li></ul></ul><ul><ul><li>One online community is not enough </li></ul></ul><ul><ul><li>If short on time then share your bookmarks </li></ul></ul><ul><ul><li>Social networks a must </li></ul></ul><ul><ul><li>Blog if you are opinionated </li></ul></ul><ul><ul><li>Create relevant content </li></ul></ul>Building your community
  9. 9. <ul><ul><li>Share information </li></ul></ul><ul><ul><li>Give your thoughts, comments </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Respond to polls </li></ul></ul><ul><ul><li>Participate in discussions </li></ul></ul>Engaging with your community
  10. 10. <ul><ul><li>Participate regularly </li></ul></ul><ul><ul><li>Share under creative commons </li></ul></ul><ul><ul><li>Make it easy for people to find you </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>Be passionate </li></ul></ul><ul><ul><li>Be real </li></ul></ul>How to get noticed
  11. 11. LinkedIn
  12. 12. <ul><ul><li>Resume </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Activity </li></ul></ul><ul><ul><li>Expertise </li></ul></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Relationship builder </li></ul></ul>Online aggregator
  13. 13. Personal Branding
  14. 14. <ul><ul><li>Profile should be 100% complete </li></ul></ul><ul><ul><li>Customize public profile URL </li></ul></ul>Profile
  15. 15. Building your community
  16. 16. Building your community
  17. 17. Engaging your community
  18. 18. Engaging your community
  19. 19. Getting Noticed
  20. 20. Applications <ul><ul><li>Reading list by Amazon </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Gox.net Files </li></ul></ul><ul><ul><li>Presentation </li></ul></ul><ul><ul><li>Company Buzz </li></ul></ul><ul><ul><li>My Travel </li></ul></ul><ul><ul><li>Huddle Workspaces </li></ul></ul>
  21. 21. So what do I get out of this?
  22. 22. <ul><li>increase personal visibility </li></ul><ul><li>increase company visibility </li></ul><ul><li>improve connectability </li></ul><ul><li>referrals </li></ul><ul><li>improve Google Page Rank </li></ul><ul><li>enhance your search engine results. </li></ul><ul><li>perform blind, “reverse,” and company reference checks </li></ul><ul><li>increase the relevancy of your job search. </li></ul><ul><li>finding potential recruits </li></ul><ul><li>local marketing </li></ul><ul><li>community marketing </li></ul>Advantages
  23. 23. <ul><li>ask for advicescope out the competition, customers, partners, etc </li></ul><ul><li>take leadership roll in specific content areas (Re Groups) </li></ul><ul><li>reconnected with long-time colleagues </li></ul><ul><li>gauge the health of a company track startups </li></ul><ul><li>track Company Buzz </li></ul><ul><li>event Promotion </li></ul><ul><li>promoting your blog/Wordpress </li></ul><ul><li>crowd following at conferenceshiring (is this person a serial killer)follow industry news by hash tags </li></ul>More advantages
  24. 24. How to job hunt?
  25. 25. <ul><ul><li>Brand yourself </li></ul></ul><ul><ul><li>Create a complete profile </li></ul></ul><ul><ul><li>Build your community </li></ul></ul><ul><ul><li>Engage with this community </li></ul></ul><ul><ul><li>Make it easy for people to find you!! </li></ul></ul>Easy Steps
  26. 26. <ul><li>Blog </li></ul><ul><li>www.virtualeyesee.com/blog </li></ul><ul><li>Facebook </li></ul><ul><li>http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796 </li></ul><ul><li>Twitter </li></ul><ul><li>@VirtualEyeSee </li></ul><ul><li>LinkedIn </li></ul><ul><li>http:// www.linkedin.com/in/natashadsouzadotcom </li></ul>Contact

×