BC Social Media Summit

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bWEST case study for Rocky Mountain Soap at the BC Social Media Summit - April 7, 2010

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BC Social Media Summit

  1. 1. Chris Burdge bWEST Interactive
  2. 2. Credentials   Online marketing since 1994   Fortune 1000 brands: Nestle, HP, Coca-Cola   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009
  3. 3. Just a guy making bubbles…
  4. 4. the future is in earned media…
  5. 5. Social Media Club – Victoria
  6. 6. Mayfair Mall – 2009 Retailer of the Year
  7. 7. Results Store visits +27% Sales Increases (YoY)   July 63%   Aug 45%   Sept 73%   Oct 49%   Nov 25%   Dec 26%   Pre SM baseline 21%
  8. 8. Key Take Aways holistic strategy engage, engage, engage relationships always add value build social capital consistency
  9. 9. Lead with strategy. Exploit technology.

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