Linkedin for Business & Personal Branding

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June 22, 2010 Presentation for Victoria Social Media Club

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Linkedin for Business & Personal Branding

  1. 1. June 22, 2010 w w w. b w e s t . c a
  2. 2. Credentials   Online marketing since 1994   Using Linkedin since March 23, 2005   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009
  3. 3. Top 4 reasons to use Linkedin  Reconnect with colleagues  Manage your professional identity  Find out what colleagues are up to  New business opportunities Source: Linkedin.com
  4. 4. Average user has 63 connections
  5. 5. 45% of employers use social media to screen potential employees.
  6. 6. What’s good…  Little to no SPAM  Easy to use  Low commitment  Manage privacy
  7. 7. etiquette
  8. 8. What can you do… 1. Profile 2. Connections 3. Recommendations 4. Groups – connect & engage 5. *Jobs
  9. 9. What can you do… 6.  Questions – get advice 7.  Answers – build your rep 8.  *Companies 9.  Polls – create & answer 10. Apps – blog, slideshare…
  10. 10. 7 ways to use Linkedin… 1.  Increase your visibility 2.  Build your brand 3.  Get connected 4.  Improve Google rank 5.  Research potential employers/managers 6.  Ask for advice / feedback 7.  Scope out the competition – who’s connecting to who
  11. 11. When connecting…
  12. 12. Top 7 mistakes… 1.  Not displaying a photo 2.  Profile not well branded 3.  Profile not completed 4.  Not enough recommendations 5.  Too few connections 6.  Not listing websites 7.  Not claiming personal URL
  13. 13. We’ve come a long way. Chris Burdge @b_WEST chris@bwest.ca

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