Youth & Social Media

934 views

Published on

Presentation to the leaders of local recreation centres across the CRD.

Published in: Education, Technology, Business
  • Be the first to comment

Youth & Social Media

  1. 1. Engaging Youth via Social Media
  2. 2. Credentials   Online marketing since 1994   McCann Erikson, Publicis, Cove-Ito (Japan)   Fortune 1000 brands: Nestle, HP, Coca-Cola   Founded bWEST – July 2009
  3. 3. media revolution
  4. 4. 1900’s 1400’s 1994 1800’s 1800’s
  5. 5. What is Social Media ?
  6. 6. Internet / mobile tools for sharing & discussing information
  7. 7. Why you should care about social media.
  8. 8. Two-thirds of the global Internet population visit social media websites. Nielsen, Global Faces and Networked Places, 2009
  9. 9. The amount of video uploaded to YouTube every minute.
  10. 10. The number of YouTube videos viewed per day.
  11. 11. The average number of Tweets per day on Twitter.
  12. 12. The monthly growth rate of Twitter users from January to February 2009.
  13. 13. inauguration 2.0
  14. 14. Why should you care about social media?
  15. 15. Fish where the fish are
  16. 16. Social media is not…
  17. 17. …just a new communications channel. It’s a new way of understanding markets.
  18. 18. If you listen…
  19. 19. Youth & the internet…
  20. 20. Twitter A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
  21. 21. Measure twice, cut once…
  22. 22. Social Media Strategic Planning   Objectives   Target Audience   Strategy & Tactics   Measurement
  23. 23. Objectives −  Connect with youth −  Increase attendance −  Build a network
  24. 24. Strategy / Tactics (examples)   Connect + Inform −  Blog + Twitter   Increase awareness / drive traffic −  Facebook Page + advertising   Generate buzz −  Online contest
  25. 25. Outposts Base Camp
  26. 26. SM Strategy Breakdown 1.  Content 2.  Engagement 3.  Management 4.  Measurement
  27. 27. SM Strategy Breakdown 1.  Content −  Plan compelling, valuable content −  Content types: copy, images, video −  Create list of relevant blogs −  Follow category, customers, competitors − 5 themes
  28. 28. SM Strategy Breakdown 2.  Engagement −  Determine tools (Blog, Facebook, Twitter, Linkedin, YouTube) −  Network building (Find people, search, groups, tweetups) −  Social media ready website −  Be “social” …
  29. 29. Rules of Engagement 1.  Be useful 2.  Be relevant  3.  Don’t interrupt 4.  Entertain me 5.  Make me feel important
  30. 30. Let’s get social…
  31. 31. Tweet Rule 10 : 1 Value-add : Marketing
  32. 32. What to tweet…   A blog post   An event   Ask a question / get feedback   Provide customer service   Retweet something interesting / useful   Comment on a tweet   Reply to a tweet / question
  33. 33. What NOT to tweet…   What you had for breakfast, unless it was truly awesome…   What your cat had for breakfast, or anything else about your cat… And always remember, the Internet never forgets, and that’s a long time…
  34. 34. SM Strategy Breakdown 3.  Management (tools & systems) −  Identify resources −  Hootsuite / UberTwitter −  System −  Monitor −  Engage −  Publish −  Weekly evaluation
  35. 35. SM Strategy Breakdown 4.  Measurement & Monitoring −  Google analytics −  Hootsuite −  Facebook −  Google Alerts −  RSS Feeds
  36. 36. 5 things you can do today
  37. 37. 1. Start listening Listen for… •  Who’s talking about your organization, neighborhood, category •  Monitor & manage brand reputation •  Look for opportunities to engage
  38. 38. 2. Start a blog •  Simple & cheap •  Search engines love blogs •  Encourages repeat visits •  Foundation / hub
  39. 39. 3. Try Twitter / Linkedin Create accounts •  Easy to use / low commitment •  Connect with colleagues, peers, influencers •  Use on the go…
  40. 40. 4. Let your customers know Cross pollinate •  Social media icons on website •  Email signature •  Business card •  Signage
  41. 41. 5. Advanced User ? Already on Twitter, Facebook, Linkedin – start using Hootsuite! •  Multiple accounts •  Content columns •  Schedule tweets
  42. 42. Takeaways   Develop your plan/strategy   Identify internal resources   Listen, listen, listen   Engage, engage, engage   Always add value   Define metrics & track religiously   Test, track and tweak…
  43. 43. Thank You Chris Burdge 508-7761 chris@bwest.ca

×