Leveraging  Social Media to Build  Blog Community
Credentials <ul><li>Online marketing since 1994 </li></ul><ul><li>McCann Erikson, Publicis, Cove-Ito (Japan) </li></ul><ul...
com·mu·ni·ty / kəˈmyo͞onitē/  Noun:  1). a unified body of individuals.  2). an interacting population of various kinds of...
 
It’s getting  harder to capture attention
Community  Building Strategy
<ul><ul><li>Acquire more customers </li></ul></ul><ul><ul><li>Demonstrate expertise </li></ul></ul><ul><ul><li>Build your ...
<ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li...
<ul><ul><ul><li>Plan compelling, valuable content </li></ul></ul></ul><ul><ul><ul><li>Copy, images, video </li></ul></ul><...
<ul><ul><li>Strategy  (case studies)  </li></ul></ul><ul><ul><li>Trends / Changes  </li></ul></ul><ul><ul><li>How to </li>...
<ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li...
<ul><ul><ul><li>Determine tools (Facebook, Twitter, G+) </li></ul></ul></ul><ul><ul><ul><li>Start slow, get comfortable </...
 
<ul><ul><li>Post  Rule </li></ul></ul><ul><ul><li>10 : 1 </li></ul></ul><ul><ul><li>Value-add  : Marketing </li></ul></ul>
 
<ul><ul><li>Post  every day  at least 3 times, more if you’d like </li></ul></ul><ul><ul><li>Experiment  (test) with headl...
<ul><ul><li>Say something funny – show your  sense of humor </li></ul></ul><ul><ul><li>Reply  at least twice a day </li></...
building community  IRL
<ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li...
<ul><ul><li>Management  (tools & systems) </li></ul></ul><ul><ul><ul><li>Identify resources </li></ul></ul></ul><ul><ul><u...
 
Base Camp Outposts
<ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li...
<ul><ul><li>Measure & Monitor </li></ul></ul><ul><ul><ul><li>Google analytics  </li></ul></ul></ul><ul><ul><ul><li>Hootsui...
 
 
 
Steps to  Community
# 1 time &  patience ...
Social Media  ROI
# 2 commitment &  consistency ...
# 3 authenticity...
 
# 4  listening...
# 5   get out of your  comfort   zone ...
 
# 6  always  add value ...
# 7   passion
# 8  comment  on other blogs ...
 
# 9   answer   the phone ..
# 10  find someone  in your category  to  aspire to ...
 
 
 
 
Thank  you… [email_address]      250.508.7761   www.bwest.ca/Wordcamp SPECIAL OFFER  Save $10. 00  on  Social Media Cam...
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Leverage Social Media to Build Blog Community - Wordcamp Victoria

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Leverage Social Media to Build Blog Community - Wordcamp Victoria

  1. Leveraging Social Media to Build Blog Community
  2. Credentials <ul><li>Online marketing since 1994 </li></ul><ul><li>McCann Erikson, Publicis, Cove-Ito (Japan) </li></ul><ul><li>Fortune 500 brands: Nestle, HP, Coca-Cola </li></ul><ul><li>Founded bWEST – July 2009 </li></ul><ul><li>Co-founded Social Media Camp 2010 </li></ul>
  3. com·mu·ni·ty / kəˈmyo͞onitē/ Noun:  1). a unified body of individuals. 2). an interacting population of various kinds of individuals in a common location.
  4.  
  5. It’s getting harder to capture attention
  6. Community Building Strategy
  7. <ul><ul><li>Acquire more customers </li></ul></ul><ul><ul><li>Demonstrate expertise </li></ul></ul><ul><ul><li>Build your brand </li></ul></ul><ul><ul><li>Get speaking gigs </li></ul></ul><ul><ul><li>… </li></ul></ul>Why – Objectives
  8. <ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Measurement </li></ul></ul>Strategic Planning
  9. <ul><ul><ul><li>Plan compelling, valuable content </li></ul></ul></ul><ul><ul><ul><li>Copy, images, video </li></ul></ul></ul><ul><ul><ul><li>Follow category, customers, prospects </li></ul></ul></ul><ul><ul><ul><li>Create 5 blog “themes” </li></ul></ul></ul>1. Content
  10. <ul><ul><li>Strategy (case studies) </li></ul></ul><ul><ul><li>Trends / Changes </li></ul></ul><ul><ul><li>How to </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Real Life Experiences </li></ul></ul>Five Themes <ul><ul><li>Strategy (case studies) </li></ul></ul><ul><ul><li>Real Life Experiences </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Trends / Changes </li></ul></ul><ul><ul><li>How to… </li></ul></ul>
  11. <ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Measurement </li></ul></ul>Strategic Planning
  12. <ul><ul><ul><li>Determine tools (Facebook, Twitter, G+) </li></ul></ul></ul><ul><ul><ul><li>Start slow, get comfortable </li></ul></ul></ul><ul><ul><ul><li>Engage … be “social” </li></ul></ul></ul>2. Engagement
  13.  
  14. <ul><ul><li>Post Rule </li></ul></ul><ul><ul><li>10 : 1 </li></ul></ul><ul><ul><li>Value-add : Marketing </li></ul></ul>
  15.  
  16. <ul><ul><li>Post every day at least 3 times, more if you’d like </li></ul></ul><ul><ul><li>Experiment (test) with headlines </li></ul></ul><ul><ul><li>Talk about what you are passionate about </li></ul></ul><ul><ul><li>Find people (readers) to follow; business, hobbies, sports, passions </li></ul></ul><ul><ul><li>Retweet / share people who’s posts you enjoy </li></ul></ul>The 90 Day Challenge <ul><ul><li>Commit to the following for 90 days : </li></ul></ul>
  17. <ul><ul><li>Say something funny – show your sense of humor </li></ul></ul><ul><ul><li>Reply at least twice a day </li></ul></ul><ul><ul><li>Post a few pictures </li></ul></ul><ul><ul><li>Use a few hashtags e.g. #yyj or others related to your business </li></ul></ul><ul><ul><li>Get to know Tweeps “IRL” by attending an event e.g. a tweet-up or camp… </li></ul></ul>The 90 Day Challenge
  18. building community IRL
  19. <ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Measurement </li></ul></ul>Strategic Planning
  20. <ul><ul><li>Management (tools & systems) </li></ul></ul><ul><ul><ul><li>Identify resources </li></ul></ul></ul><ul><ul><ul><li>Hootsuite </li></ul></ul></ul><ul><ul><ul><li>Create a System </li></ul></ul></ul><ul><ul><ul><li>Work it… </li></ul></ul></ul>3. Management
  21.  
  22. Base Camp Outposts
  23. <ul><ul><li>Content </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Measurement </li></ul></ul>Strategic Planning
  24. <ul><ul><li>Measure & Monitor </li></ul></ul><ul><ul><ul><li>Google analytics </li></ul></ul></ul><ul><ul><ul><li>Hootsuite </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul>Measurement
  25.  
  26.  
  27.  
  28. Steps to Community
  29. # 1 time & patience ...
  30. Social Media ROI
  31. # 2 commitment & consistency ...
  32. # 3 authenticity...
  33.  
  34. # 4 listening...
  35. # 5 get out of your comfort zone ...
  36.  
  37. # 6 always add value ...
  38. # 7 passion
  39. # 8 comment on other blogs ...
  40.  
  41. # 9 answer the phone ..
  42. # 10 find someone in your category to aspire to ...
  43.  
  44.  
  45.  
  46.  
  47. Thank you… [email_address]  250.508.7761  www.bwest.ca/Wordcamp SPECIAL OFFER Save $10. 00 on Social Media Camp registration with the coupon code: #WCV12 smc.eventbrite.com

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