Small Business SEO

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Small Business SEO webinar with Andy Brudtkuhl and Doug Mitchell.

Available at http://LunchTimeMasterMind.com

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  • Small Business SEO

    1. 1. SEO For Your Business A LunchTime MasterMind Webinar From Andy Brudtkuhl & Doug Mitchell
    2. 2. Questions? Ask On Twitter.... Use #ltmm hashtag Or jump in the chat below!
    3. 3. So What’s SEO Search Engine Optimization • It’s a lot of hard work • It’s never guaranteed to work • It doesn’t show immediate results • It’s Always Changing • It NEVER ENDS
    4. 4. No Really, What’s SEO? • Getting Found In Organic Search Results • Market Research • Keyword Research • Content Is King • Targeting Local Is Important
    5. 5. Anatomy Of Search
    6. 6. What Does SEO Look Like?
    7. 7. Ok... So How? • Website Optimization • Keyword Research • Content Creation and Distribution • Link Building • Local Strategy
    8. 8. Website Optimization • Optimize Your Website For Search • URLs, Titles, Headers Oh My! • Use WordPress / Plugins To Expedite
    9. 9. What Counts For SEO? graph via seomoz.org
    10. 10. Keyword Research
    11. 11. Content Is King • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI
    12. 12. Content Distribution Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed
    13. 13. Links Are Currency • Inbound Links = Sites That Link To Yours • 22% Of SEO Is Inbound Links • Links Show Relevance
    14. 14. Getting Links • Link to other people (reciprocal) • Submit to online directories • Use Social Media (profiles, sharing) • Create Awesome Content People Will Share
    15. 15. Target Local If You Can 82% of people search online first to find local products and services
    16. 16. Your Social Graph
    17. 17. Questions?
    18. 18. Will You Join Us? • Monthly Webinars • Weekly Q&A Sessions • How To Videos • Exclusive Podcasts • Support Network
    19. 19. Sign Up Today Sign Up Right Now At.... LunchTimeMasterMind.com/signup Only $1.50 / day Can you afford not to join us?

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