Vireb may10

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Vireb may10

  1. 1. Chris Burdge  250.508.7761  www.bwest.ca
  2. 2. Credentials  Online marketing since 1994  McCann Erikson, Publicis, Cove-Ito (Japan)  Fortune 500 brands: Nestle, HP, Coca-Cola  Founded bWEST – July 2009  Co-founded Social Media Camp – 2010
  3. 3. What isSocial Media ?
  4. 4. Social ~ the characteristic of living organisms.It refers to the interaction of organisms withother organisms (people) and to their collective co-existence. Media ~ tools used to deliver, share & store information or data. Chris Burdge  250.508.7761  www.bwest.ca
  5. 5. social networksSocial Networks You Know Online Social Networks Charity  Facebook Religions  Linkedin Chamber of Commerce  Twitter Toast Masters  YouTube Sports Teams  Pinterest IPEN  Google+ Chris Burdge  250.508.7761  www.bwest.ca
  6. 6. Social Media Strategy
  7. 7. Social Media Strategic Planning1.  Objectives2.  Strategy3.  Tactics4.  Measurement Chris Burdge  250.508.7761  www.bwest.ca
  8. 8. Objectives  Increase website traffic  Generate awareness  Build “social capital”  … Chris Burdge  250.508.7761  www.bwest.ca
  9. 9. Social Media ROIChris Burdge  250.508.7761  www.bwest.ca
  10. 10. Social Media Strategy1. Content2. Engagement3. Management4. Measurement Chris Burdge  250.508.7761  www.bwest.ca
  11. 11. 1. Content−  Plan compelling, valuable content−  Copy, images, video−  Follow category, customers, prospects−  Create 5 blog “themes” Chris Burdge  250.508.7761  www.bwest.ca
  12. 12. Five Themes1.  First Home Home Buyer2.  Financing3.  Selling Your Home4.  My Community5.  Condos Chris Burdge  250.508.7761  www.bwest.ca
  13. 13. OutpostsBase Camp
  14. 14. Social Media Strategy1. Content2. Engagement3. Management4. Measurement Chris Burdge  250.508.7761  www.bwest.ca
  15. 15. 2. Engagement−  Determine tools (Blog, Facebook, Twitter, YouTube)−  Start slow, get comfortable−  Network building−  Engage … be “social” Chris Burdge  250.508.7761  www.bwest.ca
  16. 16. TwitterA micro-blogging service allowing users to send& read “tweets” which are text-based posts ofup to 140 characters in length. Chris Burdge  250.508.7761  www.bwest.ca
  17. 17. What to tweet…  A blog post / event  Tips / Top 10 Lists. People love lists  Ask a question / get feedback  Retweet something interesting / useful  Comment on a tweet Chris Burdge  250.508.7761  www.bwest.ca
  18. 18. What NOT to tweet…  What you had for breakfast, unless it was truly awesome… (include pic)  What your cat had for breakfast, or anything else about your cat…And always remember, the Internet never forgets,and that’s a long time… Chris Burdge  250.508.7761  www.bwest.ca
  19. 19. Tweet Rule 10 : 1Value-add : MarketingChris Burdge  250.508.7761  www.bwest.ca
  20. 20. Chris Burdge  250.508.7761  www.bwest.ca
  21. 21. The 90 Day ChallengeCommit to doing the following for 90 days:1.  Tweet every day at least 3 times, more if you’d like2.  Talk about what you are passionate about3.  Find people to follow in various areas; business, sports, passions4.  Create at least 2 lists e.g. business related, client related5.  Retweet people who’s tweets you enjoy Chris Burdge  250.508.7761  www.bwest.ca
  22. 22. The 90 Day Challenge6.  Say something funny – show your sense of humor7.  Reply at least once a day with either a comment or question8.  Post a few pictures9.  Use a few hashtags e.g. #nanaimo #condo or others related to your business10. Get to know Tweeps “IRL” by attending an event e.g. a tweet-up Chris Burdge  250.508.7761  www.bwest.ca
  23. 23. What’s new @ facebook?Chris Burdge  250.508.7761  www.bwest.ca
  24. 24. BUILDING YOUR NETWORK
  25. 25. The average CND Facebook user has 190 friends Chris Burdge  250.508.7761  www.bwest.ca
  26. 26. The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressionsChris Burdge  250.508.7761  www.bwest.ca
  27. 27. Chris Burdge  250.508.7761  www.bwest.ca
  28. 28. Social Media Strategy1. Content2. Engagement3. Management4. Measurement Chris Burdge  250.508.7761  www.bwest.ca
  29. 29. SM Strategy Breakdown3. Management (tools & systems) −  Identify resources −  Hootsuite −  Create a System −  Work it… Chris Burdge  250.508.7761  www.bwest.ca
  30. 30. Chris Burdge  250.508.7761  www.bwest.ca
  31. 31. SM Strategy Breakdown1. Content2. Engagement3. Management4. Measurement Chris Burdge  250.508.7761  www.bwest.ca
  32. 32. SM Strategy Breakdown4.  Measurement & Monitoring −  Google analytics −  Hootsuite −  Facebook Chris Burdge  250.508.7761  www.bwest.ca
  33. 33. things you can do todayChris Burdge  250.508.7761  www.bwest.ca
  34. 34. 1startlistening…
  35. 35. 1. Listen for…  Who’s talking about you, your organization, your industry  What are they saying  Look for opportunities to engage Chris Burdge  250.508.7761  www.bwest.ca
  36. 36. 2. Start a blog  Simple & cheap  Search engines love blogs  Encourages repeat visits  Foundation / hub Chris Burdge  250.508.7761  www.bwest.ca
  37. 37. 3. Try Something New  Facebook contest  YouTube Branded Channel  Pinterest
  38. 38. video ideas  Slide Shows  Interviews  Behind-the-scenes  Reviews  Video blogs  Commercials Chris Burdge  250.508.7761  www.bwest.ca
  39. 39. social media mantras1.  Listen, listen, listen2.  Content is king…3.  Always add value4.  Answer the phone5.  Test, track & tweak6.  Success takes time…
  40. 40. special offer June 8th – 9th “Early Bird” price $349 (regular price $495) Use coupon code “VIREB” to save an extra $50 Offer ends @ noon May 15th

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