www.kairaymedia.com
Reddit Ads             www.kairaymedia.com
Reddit Ads: Untargeted vs Targeted•Untargeted    • Site wide @ $20 min per day    • All ads approved and paid prior to cur...
Reddit Ads: Choosing Subreddit• Related Subreddits• Activity levels     • Stattit.com     • Redditlist.com – Closed (priva...
Reddit Ads: Know Your Subreddit• SubReddit rules• Research other ads• Use accepted formatting    • TIL when in /r/TodayILe...
Reddit Ads: Promotion Graph                              www.kairaymedia.com
Reddit Ads: ABP• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ andnow show by default to ABP users• P...
StumbleUpon Ads                  www.kairaymedia.com
StumbleUpon Ads: Pricing• Plans show $.10 as lowest option• Defaults to $.10 (aka ‘normal’)• Pricing based on priority and...
StumbleUpon Ads: Categories• Auto vs Manual Selection     • Auto then Manual         • Broad or Precise         • Demograp...
StumbleUpon Ads: Paid -> Natural• Stumbles from Ads help natural success• Score• Content Marketing combination            ...
StumbleUpon Ads: Focused Content• Covert the Stumble above the fold• Images / Visual / Minimalist• Social buttons    • Stu...
Connect With Me…                      Facebook.com/kairaymedia                      Facebook.com/brentcsutora             ...
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Reddit & StumbleUpon Ads - SMX West 2013

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A look at both Reddit and StumbleUpon's ad systems, along with tips on how to get the most out of both.

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  • It was an Infographic we created and promoted.

    http://www.lendio.com/blog/garage-fortune-500/
       Reply 
    Are you sure you want to  Yes  No
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  • Hi Brent. Awesome that you got 17,017 Stumbles for free. Would you mind telling me what type of website you were using. Pretty cool you were only paying .2 cents per view!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Reddit & StumbleUpon Ads - SMX West 2013"

  1. 1. www.kairaymedia.com
  2. 2. Reddit Ads www.kairaymedia.com
  3. 3. Reddit Ads: Untargeted vs Targeted•Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility•Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
  4. 4. Reddit Ads: Choosing Subreddit• Related Subreddits• Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
  5. 5. Reddit Ads: Know Your Subreddit• SubReddit rules• Research other ads• Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
  6. 6. Reddit Ads: Promotion Graph www.kairaymedia.com
  7. 7. Reddit Ads: ABP• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ andnow show by default to ABP users• Paid vs Natural Traffic www.kairaymedia.com
  8. 8. StumbleUpon Ads www.kairaymedia.com
  9. 9. StumbleUpon Ads: Pricing• Plans show $.10 as lowest option• Defaults to $.10 (aka ‘normal’)• Pricing based on priority and time on page• Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
  10. 10. StumbleUpon Ads: Categories• Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
  11. 11. StumbleUpon Ads: Paid -> Natural• Stumbles from Ads help natural success• Score• Content Marketing combination www.kairaymedia.com
  12. 12. StumbleUpon Ads: Focused Content• Covert the Stumble above the fold• Images / Visual / Minimalist• Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
  13. 13. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairaywww.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com
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