The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.
3. Reddit Ads: Untargeted vs Targeted
•Untargeted
• Site wide @ $20 min per day
• All ads approved and paid prior to current day
• Total ad payments calculated = Daily CPM
• Your % of total spend = Your % day’s visibility
•Targeted
• Subreddit specific @ $30 min per day
• Also shows on Front page to Subreddit subscribers
•Boosted based on traffic ratio to default subreddits
• Higher minimum spend
• Less competition
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7. Reddit Ads: ABP
• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and
now show by default to ABP users
• Paid vs Natural Traffic
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9. StumbleUpon Ads: Pricing
• Plans show $.10 as lowest option
• Defaults to $.10 (aka ‘normal’)
• Pricing based on priority and time on page
• Why $.05 (aka ‘lowest’) is best!
• Requirement for $.10 and $.25 time on page is low
• Never had an issue filling budget FAST
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10. StumbleUpon Ads: Categories
• Auto vs Manual Selection
• Auto then Manual
• Broad or Precise
• Demographic
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11. StumbleUpon Ads: Paid -> Natural
• Stumbles from Ads help natural success
• Score
• Content Marketing combination
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