Reddit & StumbleUpon Ads - SMX West 2013

  • 21,889 views
Uploaded on

A look at both Reddit and StumbleUpon's ad systems, along with tips on how to get the most out of both.

A look at both Reddit and StumbleUpon's ad systems, along with tips on how to get the most out of both.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • It was an Infographic we created and promoted.

    http://www.lendio.com/blog/garage-fortune-500/
    Are you sure you want to
    Your message goes here
  • Hi Brent. Awesome that you got 17,017 Stumbles for free. Would you mind telling me what type of website you were using. Pretty cool you were only paying .2 cents per view!
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
21,889
On Slideshare
0
From Embeds
0
Number of Embeds
51

Actions

Shares
Downloads
26
Comments
2
Likes
10

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. www.kairaymedia.com
  • 2. Reddit Ads www.kairaymedia.com
  • 3. Reddit Ads: Untargeted vs Targeted•Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility•Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
  • 4. Reddit Ads: Choosing Subreddit• Related Subreddits• Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
  • 5. Reddit Ads: Know Your Subreddit• SubReddit rules• Research other ads• Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
  • 6. Reddit Ads: Promotion Graph www.kairaymedia.com
  • 7. Reddit Ads: ABP• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ andnow show by default to ABP users• Paid vs Natural Traffic www.kairaymedia.com
  • 8. StumbleUpon Ads www.kairaymedia.com
  • 9. StumbleUpon Ads: Pricing• Plans show $.10 as lowest option• Defaults to $.10 (aka ‘normal’)• Pricing based on priority and time on page• Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
  • 10. StumbleUpon Ads: Categories• Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
  • 11. StumbleUpon Ads: Paid -> Natural• Stumbles from Ads help natural success• Score• Content Marketing combination www.kairaymedia.com
  • 12. StumbleUpon Ads: Focused Content• Covert the Stumble above the fold• Images / Visual / Minimalist• Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
  • 13. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairaywww.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com