SlideShare a Scribd company logo
1 of 15
1
INNOVATION!
A VIEW FROM START UPS
Presented to I&S Teams at Watson Research Center
Bill Nussey, Silverpop Chairman & VP Corp Strategy
August 24, 2015
2
The Real Truth about startup innovation…
3
How do start ups manage
to drive so much
innovation?
4
There are tons of start ups and
you only read about the ones
where innovation succeeds
5
It was the best of
times, it was the
BLURST of times.
You Stupid
Monkey…
The Reality
About Most
Start ups..
6
7
Four Types of Innovation
Innovation is not a one-size-fits-all… it comes in many different flavors
COLLABORATION1
The most common approach to
innovation – get a bunch of smart
people to brainstorm ideas (hint: the
more diverse their backgrounds, the
better the brainstorming)
PERSPIRATION2
Nothing replaces hard work. Like
Thomas Edison said, “Genius is 1%
innovation and 99% perspiration”
8
Four Types of Innovation
But Startups embrace a few extra kinds that aren’t as common in larger companies
UNINTENDED3
Some of the most amazing
innovation occurs entirely by
accident. The key is recognizing it
as innovation and not an accident.
DESPERATION4
Desperation is often the most
overlooked yet powerful forms of
innovation. Sometimes, the best
innovations emerge when you have
absolutely no options at all.
9
10
Four Approaches that Start Ups Use to Innovate
11
#1 They don’t know any better
Q: Why are there so many twenty-something billionaire start up entrepreneurs?
A: Because they lack the experience to know their ideas won’t work
Even if something failed the way things worked before, it
doesn’t mean it can not work a different way.
Naiveté is one of the most powerful sources of innovation
12
#2 Autocratic Genius Innovator as CEO
 Big companies tend to promote
people no further than their biggest
weaknesses – most companies
avoid having unpredictable and
overly passionate people at the top
 But, every once in a while, a
younger company lets a founder go
“all the way”. And, then, a tiny
handful of those go out and
change the world.
13
#3 It is Less Expensive to Fail
 Failure is inevitable
 Mike Tyson says, “Everyone comes into
the ring with a plan until I punch them in
the mouth”
 When a project fails, most companies will
give up and move onto other projects
 Start ups can re-group and just keep
going… and going… and going
 This is so common and so accepted in
start ups there is even a nice word for it
now: Pivot
14
#4 Huge Motivation to Innovate
 Start ups innovate or die
 They are small and everyone
can make an impact.
 And, the rewards can be
change people’s lives
 But the real secret is that
it’s not really about the
money (at least for most
people)… it’s about the
glory and recognition
15
Thank You
Questions?

More Related Content

What's hot

Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016
Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016
Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016Moodi Mahmoudi
 
INNOVATE FOR REVOLUTION
INNOVATE FOR REVOLUTIONINNOVATE FOR REVOLUTION
INNOVATE FOR REVOLUTIONhome
 
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...Moodi Mahmoudi
 
Business Model Generation Toronto (#bmgenTO)
Business Model Generation Toronto (#bmgenTO)Business Model Generation Toronto (#bmgenTO)
Business Model Generation Toronto (#bmgenTO)Satish Kanwar
 
The Tipping Point
The Tipping PointThe Tipping Point
The Tipping PointWei Li
 
David Cohn Revenue Generation Presentation
David Cohn Revenue Generation PresentationDavid Cohn Revenue Generation Presentation
David Cohn Revenue Generation PresentationThe Media Consortium
 
Media Consortium 2
Media Consortium 2Media Consortium 2
Media Consortium 2David Cohn
 
Insight Activation Studio: Dorel Juvenile case
Insight Activation Studio: Dorel Juvenile caseInsight Activation Studio: Dorel Juvenile case
Insight Activation Studio: Dorel Juvenile caseInSites on Stage
 
Reframe adapting to the change landscape
Reframe adapting to the change landscapeReframe adapting to the change landscape
Reframe adapting to the change landscapeMarlies van Dijk
 
USC NACD Final
USC NACD FinalUSC NACD Final
USC NACD FinalBob Zukis
 
How to Improve Everything: An Introduction to Human-Centered Design
How to Improve Everything: An Introduction to Human-Centered DesignHow to Improve Everything: An Introduction to Human-Centered Design
How to Improve Everything: An Introduction to Human-Centered DesignThe HR Observer
 
Leading Change in Times of Transition
Leading Change in Times of TransitionLeading Change in Times of Transition
Leading Change in Times of TransitionMURAL
 
UHY Advisors - Sparking Creativity and Fostering Innovation
UHY Advisors - Sparking Creativity and Fostering InnovationUHY Advisors - Sparking Creativity and Fostering Innovation
UHY Advisors - Sparking Creativity and Fostering InnovationChris Osborn
 
Digital media project 1b
Digital media project 1bDigital media project 1b
Digital media project 1bmolinar3
 
#OccupyInnovation at Booking.com Annual Meeting 2017
#OccupyInnovation at Booking.com Annual Meeting 2017#OccupyInnovation at Booking.com Annual Meeting 2017
#OccupyInnovation at Booking.com Annual Meeting 2017Moodi Mahmoudi
 

What's hot (18)

Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016
Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016
Act like a child_Closing Keynote World Healthcare Forum_The Hague_29Nov2016
 
INNOVATE FOR REVOLUTION
INNOVATE FOR REVOLUTIONINNOVATE FOR REVOLUTION
INNOVATE FOR REVOLUTION
 
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...
#OccupyInnovation_Keynote on Design Thinking in the Enterprise at HTGT Summit...
 
Business Model Generation Toronto (#bmgenTO)
Business Model Generation Toronto (#bmgenTO)Business Model Generation Toronto (#bmgenTO)
Business Model Generation Toronto (#bmgenTO)
 
The Tipping Point
The Tipping PointThe Tipping Point
The Tipping Point
 
David Cohn Revenue Generation Presentation
David Cohn Revenue Generation PresentationDavid Cohn Revenue Generation Presentation
David Cohn Revenue Generation Presentation
 
Media Consortium 2
Media Consortium 2Media Consortium 2
Media Consortium 2
 
Insight Activation Studio: Dorel Juvenile case
Insight Activation Studio: Dorel Juvenile caseInsight Activation Studio: Dorel Juvenile case
Insight Activation Studio: Dorel Juvenile case
 
Reframe adapting to the change landscape
Reframe adapting to the change landscapeReframe adapting to the change landscape
Reframe adapting to the change landscape
 
USC NACD Final
USC NACD FinalUSC NACD Final
USC NACD Final
 
MIND THE CREATIVITY
MIND THE CREATIVITYMIND THE CREATIVITY
MIND THE CREATIVITY
 
Fremtidens Vindere - et ledelsesperspektiv!
Fremtidens Vindere - et ledelsesperspektiv!Fremtidens Vindere - et ledelsesperspektiv!
Fremtidens Vindere - et ledelsesperspektiv!
 
How to Improve Everything: An Introduction to Human-Centered Design
How to Improve Everything: An Introduction to Human-Centered DesignHow to Improve Everything: An Introduction to Human-Centered Design
How to Improve Everything: An Introduction to Human-Centered Design
 
Leading Change in Times of Transition
Leading Change in Times of TransitionLeading Change in Times of Transition
Leading Change in Times of Transition
 
Nudge_future
Nudge_futureNudge_future
Nudge_future
 
UHY Advisors - Sparking Creativity and Fostering Innovation
UHY Advisors - Sparking Creativity and Fostering InnovationUHY Advisors - Sparking Creativity and Fostering Innovation
UHY Advisors - Sparking Creativity and Fostering Innovation
 
Digital media project 1b
Digital media project 1bDigital media project 1b
Digital media project 1b
 
#OccupyInnovation at Booking.com Annual Meeting 2017
#OccupyInnovation at Booking.com Annual Meeting 2017#OccupyInnovation at Booking.com Annual Meeting 2017
#OccupyInnovation at Booking.com Annual Meeting 2017
 

Viewers also liked

Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimLinkedIn Talent Solutions
 
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc ledSirris
 
Let the Innovators Innovate - How rethinking the engineering support model ca...
Let the Innovators Innovate - How rethinking the engineering support model ca...Let the Innovators Innovate - How rethinking the engineering support model ca...
Let the Innovators Innovate - How rethinking the engineering support model ca...Kelly Services
 
Why Some Large Companies Can't Innovate Faster
Why Some Large Companies Can't Innovate Faster Why Some Large Companies Can't Innovate Faster
Why Some Large Companies Can't Innovate Faster Hemanth Kempanna
 
Innovate Like A startup
Innovate Like A startupInnovate Like A startup
Innovate Like A startupSam McAfee
 
Presentation David Stein Rypple
Presentation David Stein RypplePresentation David Stein Rypple
Presentation David Stein RyppleDenise Tucker
 
Common Innovation Myths (World Usability Day)
Common Innovation Myths (World Usability Day)Common Innovation Myths (World Usability Day)
Common Innovation Myths (World Usability Day)Effective
 
Innovate. Or. Die.
Innovate. Or. Die.Innovate. Or. Die.
Innovate. Or. Die.BeOne
 
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation CentersThe Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation CentersCapgemini
 
Contexis | the entrepreneurial corporate
Contexis | the entrepreneurial corporateContexis | the entrepreneurial corporate
Contexis | the entrepreneurial corporateCarrie Bedingfield
 
Creating a Data Driven Organization - StampedeCon 2016
Creating a Data Driven Organization - StampedeCon 2016Creating a Data Driven Organization - StampedeCon 2016
Creating a Data Driven Organization - StampedeCon 2016StampedeCon
 
Disruptive Technology - Why large companies often fail to innovate
Disruptive Technology - Why large companies often fail to innovateDisruptive Technology - Why large companies often fail to innovate
Disruptive Technology - Why large companies often fail to innovateNorman Hiob
 
Think Act Adapt & Innovate like a Startup!
Think Act Adapt & Innovate like a Startup!Think Act Adapt & Innovate like a Startup!
Think Act Adapt & Innovate like a Startup!Creatovate Pty Ltd
 
25 Biggest Company and Product Failures
25 Biggest Company and Product Failures25 Biggest Company and Product Failures
25 Biggest Company and Product FailuresJesse Daniel
 
The Innovator´s Dilemma of Innovation Labs and Corporate Accelerators
The Innovator´s Dilemma of Innovation Labs and Corporate AcceleratorsThe Innovator´s Dilemma of Innovation Labs and Corporate Accelerators
The Innovator´s Dilemma of Innovation Labs and Corporate AcceleratorsManuel Funk
 

Viewers also liked (17)

Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
 
Innovation and Failure
Innovation and FailureInnovation and Failure
Innovation and Failure
 
Innovate or die
Innovate or dieInnovate or die
Innovate or die
 
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led
2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led
 
Let the Innovators Innovate - How rethinking the engineering support model ca...
Let the Innovators Innovate - How rethinking the engineering support model ca...Let the Innovators Innovate - How rethinking the engineering support model ca...
Let the Innovators Innovate - How rethinking the engineering support model ca...
 
Why Some Large Companies Can't Innovate Faster
Why Some Large Companies Can't Innovate Faster Why Some Large Companies Can't Innovate Faster
Why Some Large Companies Can't Innovate Faster
 
Innovate Like A startup
Innovate Like A startupInnovate Like A startup
Innovate Like A startup
 
Presentation David Stein Rypple
Presentation David Stein RypplePresentation David Stein Rypple
Presentation David Stein Rypple
 
Common Innovation Myths (World Usability Day)
Common Innovation Myths (World Usability Day)Common Innovation Myths (World Usability Day)
Common Innovation Myths (World Usability Day)
 
Innovate. Or. Die.
Innovate. Or. Die.Innovate. Or. Die.
Innovate. Or. Die.
 
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation CentersThe Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
 
Contexis | the entrepreneurial corporate
Contexis | the entrepreneurial corporateContexis | the entrepreneurial corporate
Contexis | the entrepreneurial corporate
 
Creating a Data Driven Organization - StampedeCon 2016
Creating a Data Driven Organization - StampedeCon 2016Creating a Data Driven Organization - StampedeCon 2016
Creating a Data Driven Organization - StampedeCon 2016
 
Disruptive Technology - Why large companies often fail to innovate
Disruptive Technology - Why large companies often fail to innovateDisruptive Technology - Why large companies often fail to innovate
Disruptive Technology - Why large companies often fail to innovate
 
Think Act Adapt & Innovate like a Startup!
Think Act Adapt & Innovate like a Startup!Think Act Adapt & Innovate like a Startup!
Think Act Adapt & Innovate like a Startup!
 
25 Biggest Company and Product Failures
25 Biggest Company and Product Failures25 Biggest Company and Product Failures
25 Biggest Company and Product Failures
 
The Innovator´s Dilemma of Innovation Labs and Corporate Accelerators
The Innovator´s Dilemma of Innovation Labs and Corporate AcceleratorsThe Innovator´s Dilemma of Innovation Labs and Corporate Accelerators
The Innovator´s Dilemma of Innovation Labs and Corporate Accelerators
 

Similar to Four Ways that Start Ups Innovate

Innovation quotes
Innovation quotesInnovation quotes
Innovation quotesYvan Rueff
 
A team can do anything
A team can do anythingA team can do anything
A team can do anythingKenny Fraser
 
Innovation Excellence Weekly - Issue 26
Innovation Excellence Weekly - Issue 26Innovation Excellence Weekly - Issue 26
Innovation Excellence Weekly - Issue 26Innovation Excellence
 
Improv for business
Improv for businessImprov for business
Improv for businessBraveSpace
 
Biography of Innovations through the lenses of D.Shivakumar
Biography of Innovations through the lenses of D.ShivakumarBiography of Innovations through the lenses of D.Shivakumar
Biography of Innovations through the lenses of D.ShivakumarR (Gopal) Gopalakrishnan
 
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2Eoin Kennedy
 
10 Lessons of Innovation - Idris Mootee Keynote
10 Lessons of Innovation - Idris Mootee Keynote10 Lessons of Innovation - Idris Mootee Keynote
10 Lessons of Innovation - Idris Mootee KeynoteIdris Mootee
 
Getting Innovative @#!% Done
Getting Innovative @#!% DoneGetting Innovative @#!% Done
Getting Innovative @#!% DoneRyan Coleman
 
Developing Entrepreneurial Intelligence
Developing Entrepreneurial IntelligenceDeveloping Entrepreneurial Intelligence
Developing Entrepreneurial IntelligenceMO Oladapo
 
Apa Kata Mereka Tentang Inovasi?
Apa Kata Mereka Tentang Inovasi?Apa Kata Mereka Tentang Inovasi?
Apa Kata Mereka Tentang Inovasi?Tri Widodo W. UTOMO
 
MAKE CAN'T MISS EXECUTIVE DECISIONS
MAKE CAN'T MISS EXECUTIVE DECISIONSMAKE CAN'T MISS EXECUTIVE DECISIONS
MAKE CAN'T MISS EXECUTIVE DECISIONSDavid Bartholomew
 
Innovation Excellence Weekly - Issue 23
Innovation Excellence Weekly - Issue 23Innovation Excellence Weekly - Issue 23
Innovation Excellence Weekly - Issue 23Innovation Excellence
 
10 lessons-of-innovation-idris-mootee-keynote3950
10 lessons-of-innovation-idris-mootee-keynote395010 lessons-of-innovation-idris-mootee-keynote3950
10 lessons-of-innovation-idris-mootee-keynote3950Ashfak_s
 
10 Lessons of Innovation (Idris Mootee)
10 Lessons of Innovation (Idris Mootee)10 Lessons of Innovation (Idris Mootee)
10 Lessons of Innovation (Idris Mootee)Innovation Excellence
 
6heads drinks presentation loop
6heads drinks presentation loop6heads drinks presentation loop
6heads drinks presentation loopIsabella Gaupmann
 

Similar to Four Ways that Start Ups Innovate (20)

LEARNING TO BE INNOVATIVE ?
LEARNING TO BE INNOVATIVE   ?�LEARNING TO BE INNOVATIVE   ?�
LEARNING TO BE INNOVATIVE ?
 
BOLD CincyMag
BOLD CincyMagBOLD CincyMag
BOLD CincyMag
 
Innovation quotes
Innovation quotesInnovation quotes
Innovation quotes
 
A team can do anything
A team can do anythingA team can do anything
A team can do anything
 
Inspiration
InspirationInspiration
Inspiration
 
Innovation Excellence Weekly - Issue 26
Innovation Excellence Weekly - Issue 26Innovation Excellence Weekly - Issue 26
Innovation Excellence Weekly - Issue 26
 
Improv for business
Improv for businessImprov for business
Improv for business
 
Biography of Innovations through the lenses of D.Shivakumar
Biography of Innovations through the lenses of D.ShivakumarBiography of Innovations through the lenses of D.Shivakumar
Biography of Innovations through the lenses of D.Shivakumar
 
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2
CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2
 
MBA Ind Study Final Paper Mueller
MBA Ind Study Final Paper Mueller MBA Ind Study Final Paper Mueller
MBA Ind Study Final Paper Mueller
 
10 Lessons of Innovation - Idris Mootee Keynote
10 Lessons of Innovation - Idris Mootee Keynote10 Lessons of Innovation - Idris Mootee Keynote
10 Lessons of Innovation - Idris Mootee Keynote
 
Getting Innovative @#!% Done
Getting Innovative @#!% DoneGetting Innovative @#!% Done
Getting Innovative @#!% Done
 
Developing Entrepreneurial Intelligence
Developing Entrepreneurial IntelligenceDeveloping Entrepreneurial Intelligence
Developing Entrepreneurial Intelligence
 
Apa Kata Mereka Tentang Inovasi?
Apa Kata Mereka Tentang Inovasi?Apa Kata Mereka Tentang Inovasi?
Apa Kata Mereka Tentang Inovasi?
 
MAKE CAN'T MISS EXECUTIVE DECISIONS
MAKE CAN'T MISS EXECUTIVE DECISIONSMAKE CAN'T MISS EXECUTIVE DECISIONS
MAKE CAN'T MISS EXECUTIVE DECISIONS
 
Innovation Excellence Weekly - Issue 23
Innovation Excellence Weekly - Issue 23Innovation Excellence Weekly - Issue 23
Innovation Excellence Weekly - Issue 23
 
10 lessons-of-innovation-idris-mootee-keynote3950
10 lessons-of-innovation-idris-mootee-keynote395010 lessons-of-innovation-idris-mootee-keynote3950
10 lessons-of-innovation-idris-mootee-keynote3950
 
10 Lessons of Innovation (Idris Mootee)
10 Lessons of Innovation (Idris Mootee)10 Lessons of Innovation (Idris Mootee)
10 Lessons of Innovation (Idris Mootee)
 
6heads drinks presentation loop
6heads drinks presentation loop6heads drinks presentation loop
6heads drinks presentation loop
 
Business Lessons Learned
Business Lessons LearnedBusiness Lessons Learned
Business Lessons Learned
 

More from Bill Nussey

10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibmBill Nussey
 
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfTiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfBill Nussey
 
HBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyHBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyBill Nussey
 
Georgia Southeastern Solar Summit Keynote
Georgia Southeastern Solar Summit KeynoteGeorgia Southeastern Solar Summit Keynote
Georgia Southeastern Solar Summit KeynoteBill Nussey
 
Accelerating the shift to our clean energy future
Accelerating the shift to our clean energy futureAccelerating the shift to our clean energy future
Accelerating the shift to our clean energy futureBill Nussey
 
Solar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaSolar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaBill Nussey
 
Venture Capital 3.0
Venture Capital 3.0Venture Capital 3.0
Venture Capital 3.0Bill Nussey
 
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupLAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupBill Nussey
 
Building a World Class Team
Building a World Class TeamBuilding a World Class Team
Building a World Class TeamBill Nussey
 
Customer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthCustomer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthBill Nussey
 
Five Big Trends (October 2013)
Five Big Trends (October 2013)Five Big Trends (October 2013)
Five Big Trends (October 2013)Bill Nussey
 
Organizing People to Get Stuff Done
Organizing People to Get Stuff DoneOrganizing People to Get Stuff Done
Organizing People to Get Stuff DoneBill Nussey
 
The Top Ten Execution Missteps
The Top Ten Execution MisstepsThe Top Ten Execution Missteps
The Top Ten Execution MisstepsBill Nussey
 
Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Bill Nussey
 
IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010Bill Nussey
 
Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Bill Nussey
 

More from Bill Nussey (16)

10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm
 
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfTiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
 
HBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyHBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's Journey
 
Georgia Southeastern Solar Summit Keynote
Georgia Southeastern Solar Summit KeynoteGeorgia Southeastern Solar Summit Keynote
Georgia Southeastern Solar Summit Keynote
 
Accelerating the shift to our clean energy future
Accelerating the shift to our clean energy futureAccelerating the shift to our clean energy future
Accelerating the shift to our clean energy future
 
Solar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaSolar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East Aftica
 
Venture Capital 3.0
Venture Capital 3.0Venture Capital 3.0
Venture Capital 3.0
 
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupLAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
 
Building a World Class Team
Building a World Class TeamBuilding a World Class Team
Building a World Class Team
 
Customer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthCustomer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating Growth
 
Five Big Trends (October 2013)
Five Big Trends (October 2013)Five Big Trends (October 2013)
Five Big Trends (October 2013)
 
Organizing People to Get Stuff Done
Organizing People to Get Stuff DoneOrganizing People to Get Stuff Done
Organizing People to Get Stuff Done
 
The Top Ten Execution Missteps
The Top Ten Execution MisstepsThe Top Ten Execution Missteps
The Top Ten Execution Missteps
 
Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Growing a Technology Business 5-2005
Growing a Technology Business 5-2005
 
IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010
 
Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002
 

Recently uploaded

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030tarushabhavsar
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 

Recently uploaded (20)

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 

Four Ways that Start Ups Innovate

  • 1. 1 INNOVATION! A VIEW FROM START UPS Presented to I&S Teams at Watson Research Center Bill Nussey, Silverpop Chairman & VP Corp Strategy August 24, 2015
  • 2. 2 The Real Truth about startup innovation…
  • 3. 3 How do start ups manage to drive so much innovation?
  • 4. 4 There are tons of start ups and you only read about the ones where innovation succeeds
  • 5. 5 It was the best of times, it was the BLURST of times. You Stupid Monkey… The Reality About Most Start ups..
  • 6. 6
  • 7. 7 Four Types of Innovation Innovation is not a one-size-fits-all… it comes in many different flavors COLLABORATION1 The most common approach to innovation – get a bunch of smart people to brainstorm ideas (hint: the more diverse their backgrounds, the better the brainstorming) PERSPIRATION2 Nothing replaces hard work. Like Thomas Edison said, “Genius is 1% innovation and 99% perspiration”
  • 8. 8 Four Types of Innovation But Startups embrace a few extra kinds that aren’t as common in larger companies UNINTENDED3 Some of the most amazing innovation occurs entirely by accident. The key is recognizing it as innovation and not an accident. DESPERATION4 Desperation is often the most overlooked yet powerful forms of innovation. Sometimes, the best innovations emerge when you have absolutely no options at all.
  • 9. 9
  • 10. 10 Four Approaches that Start Ups Use to Innovate
  • 11. 11 #1 They don’t know any better Q: Why are there so many twenty-something billionaire start up entrepreneurs? A: Because they lack the experience to know their ideas won’t work Even if something failed the way things worked before, it doesn’t mean it can not work a different way. Naiveté is one of the most powerful sources of innovation
  • 12. 12 #2 Autocratic Genius Innovator as CEO  Big companies tend to promote people no further than their biggest weaknesses – most companies avoid having unpredictable and overly passionate people at the top  But, every once in a while, a younger company lets a founder go “all the way”. And, then, a tiny handful of those go out and change the world.
  • 13. 13 #3 It is Less Expensive to Fail  Failure is inevitable  Mike Tyson says, “Everyone comes into the ring with a plan until I punch them in the mouth”  When a project fails, most companies will give up and move onto other projects  Start ups can re-group and just keep going… and going… and going  This is so common and so accepted in start ups there is even a nice word for it now: Pivot
  • 14. 14 #4 Huge Motivation to Innovate  Start ups innovate or die  They are small and everyone can make an impact.  And, the rewards can be change people’s lives  But the real secret is that it’s not really about the money (at least for most people)… it’s about the glory and recognition