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#OCCUPYINNOVATION

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Reframe

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September 17, 2011
Zuccotti Park, Wall Street, NYC

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The Occupy movement grew into an international socio-politico-
economic movement against social inequality and lack of ‘real
democracy’ around the world, its primary goal being to advance social
and economic justice and new forms of democracy.

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GLOBAL
#OCCUPY MOVEMENT
82 countries
951 cities

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Alkmaar
Amersfoort
Amsterdam
Arnhem
Assen
Deventer
Doetinchem
Dordrecht
Ede
Eindhoven
Groningen
Harlem
The Hague
Leeuwarden
Maaskantje
Nijmegen
Rotterdam
Tilburg
Utrecht
Venlo
Zwolle
Cities subject to the
#Occupy movement:
IN THE NETHERLANDS TOO

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“Democratic awakening”
Source: Washington Post on December 1, 2011
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#OccupyMars
– Elon Musk, Tesla,
SpaceX, SolarCity,
PayPal, Hyperloop,
Real-life Iron Man
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To #OCCUPY became synonymous with:
To lead
To enable
To achieve
To participate
To make happen

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But how can we make this
work? How can we
#OccupyInnovation? How can
we democratize innovation
internally?
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1. ACT LIKE A CHILD
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Why do companies underperform?
We don’t ask enough questions!

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This is me
with my mom!
May 1983
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Most curious?
4 year old girls
Ask 390 questions per day
Source: The Telegraph, March 28, 2013. Study by Littlewoods.com

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4-year olds ask really fundamental questions:
Why water wet?
Where does the sky end?
What are shadows made of?

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And then no more “Why” or “What if” questions!
Creativity Crisis
“By the time we’re 18 years
old, we ask 80% less
questions.”
Newsweek, Creativity Crisis, July 10, 2010

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Why?
In school, teachers want …
answers

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Why?
At work, our boss wants …
solutions

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Why?
And in the case of innovation,
everyone wants …
ideas

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Design thinking best practices:
Innovation doesn’t start with ideas!
Its starts with questions that let us
capture previously unknown user
needs and insights!

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“Previously unknown …”
This can be counter intuitive
for you guys.

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4 – 24 Project
– Hal Gregersen
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Write down
questions …
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Anatomy of a Creative Question:
How might we [action verb] for a [user]
with [need], given that they [insight]?

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2. BE DISCIPLINED

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Innovation almost never fails due to a lack
of creativity. It’s almost always because a
lack of discipline.
Deloitte Study
September 2015
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What is discipline in context of innovation?
1. Observe & listen
2. Ideate & network
3. Try & experiment
4. Plan & scale

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Insight-to-Venture
Design thinking & running lean

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Doug Dietz,
GE Healthcare
GE Adventure Series
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3. LOVE METRICS
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We need to start measuring
innovation performance with a
commitment to follow the data.

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Make it rewarding: quantify success
Provides goals,
give guidance
(and knowledge),
measure progress,
setup for success.
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BUT WHAT KIND OF METRICS?
How about the same type we use
to manage everything else in the
organization?

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Project momentum
Kill fast

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Project progress
Almost done?
Great job! Keep going.

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Team performance
Discipline

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NOW WHAT?
Where to start with #OccupyInnovation in
the organization?

@moodimahmoudi
§ Review/ contribute to the strategic themes defined in your functions
§ Start capturing user needs and insights related to themes
§ Articulate a strong creative question using these insights and needs
§ Ideate, prototype, and scale new value propositions
Achieving the unachievable

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Work in 2-pizza teams – innovation is a team sport

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1. IMPROVE
Develop customer-centric value
propositions that will have
impactful results for your
customers and partners while
improving profitability and
efficiency of your core business.
2. DISRUPT
Conceive radical and
transformational initiatives that
breakaway from your past
success and open the future.
Reimagine Booking outside-in.
Source:Forbes,TheWorld’sMostInnovativeCompanies,2015Ranking

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Source: Forbes, The World’s Most Innovative Companies, 2015 Ranking

@moodimahmoudi
"Only those who risk going too far can possibly
find out how far one can go.”
T. S. Eliot - Poet