SlideShare a Scribd company logo
1 of 35
How Georgia Can Help
Lead the Global Energy
Transformation
BILL NUSSEY,
CEO OF FREEING ENERGY AND SOLAR INVENTIONS
Two big ideas
1. Solar + battery will become the largest source of electricity
2. Georgia can and should become the global energy tech leader
• Our state is in a far better position than many people realize
• But, we have to break the “innovator’s dilemma” and think local and act small
1. How can solar possibly
become the largest part of
the grid mix?
Megatrends driving the grid transformation
1. Price of natural gas falling below coal
2. Plummeting costs of solar, wind, and batteries
3. Growing public demand to reduce
greenhouse gas emissions
4. Increased availability of sensors and fine-
tuned grid controls
5. Replacing retiring coal and nuclear plants
6. Rise of electric vehicles
7. Increasing threats from extreme weather
8. Threat of cyberattacks on the grid
The grid transformation
looks like:
• Decentralized
• Decarbonized
• Digitized
These go beyond subsidies
and short-term politics.
Government intervention
can slow it down or speed
these up and, in particular, it
can help ensure its region is
among the leaders and not
the laggards.
$0.037
$0.046
$-
$-
$0.048
$0.049
$0.059
$0.090
$0.101
$0.143
Wind [1]
Solar PV [1]
Wind
Natural Gas
Solar PV
Nuclear
New Coal
Clean coal
Cost per kilowatt hour (w/o tax credits)
Solar and
Wind are now
the lowest
cost way to
generate
electricity
Cost per kilowatt hour (with tax credits)
All data from US Govt reporting March 2018
Other sources put solar at lower costs
[1] Clean energy tax credits are set to expire by 2021
How are generation sources trending?
NUCLEAR
US regulatory
costs will keep
nuclear
uncompetitive.
Public concerns
limit political
support. 90% of
fuel comes from
outside US.
Stalled.
COAL
Pollution & CO2
concerns have
led to increasing
costs. Clean
coal pilots have
largely failed to
date. Will
continue
declining in US.
HYDRO
The original
clean energy.
Lowest cost but
few remaining
viable locations
for expansion.
Small growth.
WIND
Costs will
continue
decreasing as
turbines get
larger. But, scale
benefits will slow
as turbines get
too large. Bright
future.
SOLAR PV
The biggest
winner of all.
See next…
NATURAL GAS
Swiss Army knife
of power.
Baseload.
Peaker. Lowest
cost of all
generation.
Complements
intermittent
clean energy.
Bright future.
Solar costs will continue dropping faster and
longer than any other generation source
1. Solar is a technology, not a fuel
2. Economies of volume beat out economies of scale
3. Solar can piggyback existing investments to lower costs
4. Solar will plants will last for decades longer than their warranties
5. There is an amazing amount of solar technology yet to come
Solar is a technology, not
a fuel.
Solar cells benefit from the economics as
microchips and hard drives.
The cost of solar has dropped 300x over the
last 40 years...
… and it will continue dropping
$0.23 per watt
$76 per watt
Economies of volume will beat out
economies of scale.
The economics of scale peaked out for coal and nuclear plants
around 2003. After that, average plant size started shrinking again.
Solar and batteries benefit from both scale and volumes.
Only solar can piggyback existing
infrastructure investments
Solar windows, solar paint, solar roadways,
solar parking lots… and solar shingles.
Solar will outlast its
warranties.
There is still decades
of solar innovation yet
to come
Solar projects are fully paid off on
or before the 20 year warranty
expires. Yet most 30-40 year old
solar panels continue to operate.
All the electricity generated after
they’re paid for is essentially free.
Perovskites, quantum dots, new
string designs, new panel designs.
New
technology is
always more
expensive than
the
incumbents.
But, if it looks
like the new
tech can get
cheaper, it
probably will.
Vacuum tubes changed
the world and launched
an era of automation and
computation.
Transistors were more
expensive and less
reliable for years. But
their underlying
architecture was simpler
and they ultimately
became millions of times
cheaper than tubes.
Source: http://www.cpu-world.com/CPUs/8008/die/L_Intel-C8008.jpg
Where is solar’s cost today?
COSTOFSOLAR
TIME
Environmental Subsidized Cheapest Abundance
YOU ARE
HERE
Solar’s largest challenge: Intermittency
?
Sunny Rainy
Easy
Nighttime
Predictable
Daily Cycle
Unpredictable
Weekly Cycle
Winter
Predictable
Seasonal Cycle
A look at the stunning price decline of batteries
** Note that these prices do not include
electronics and other balance of system costs
As solar and battery costs decline, they will
quickly become cheaper than grid power
TIME
Solar Costs
COSTS
3-5
YEARS
YOU ARE
HERE
Commercial Rate
9.6 cents
Residential Rate
12.3 cents
5-8
YEARS
What are the implications as solar and batteries
continue getting cheaper?
Future
5 - 8 years
Future
3 - 5 years
Today
Battery
Capacity cost per kWh $600 $400 $200
Cycles 3,000 4,000 5,000
Charge depth 80% 80% 80%
Cost per 1 kWh charge $0.16 $0.08 $0.032
Solar
Cost per 1 kWh (LCOE) $0.07 $0.06 $0.05
Total cost per kWh $0.23 $0.14 $0.08
$200 Battery deals are
already being done
at $100 today
Costs and specifications are illustrative only. They are not formal forecasts or predictions.
Lower than
most
commercial
electric rates
What gives Georgia a shot
at being an energy-tech
leader?
Georgia isn’t afraid to defy the status quo
Plant Vogtle: The only new
nuclear plant in the US
Plant Scherer: The highest
CO2 emitting plant in the US
Georgia is #1 for consuming
biomass to power the grid
Georgia has the spirit of an energy leader
FIRST
COMMERCIAL
SOLAR PANEL
IN THE WORLD
Bell Labs installed the first
commercial solar panel in Americus
Georgia in October 1955. It was
called the Solar Battery because it
replaced expensive and short lived
chemical batteries at remote
locations in the telephone
infrastructure.
1955
FIRST LARGE
SCALE SOLAR
PLANT IN THE
WORLD
Built in Coweta Country in the late
1970’s, the Solar Total Energy
Project (STEP) was the world’s
first and largest solar thermal
cogeneration project.
1979
LARGEST
ROOFTOP
SOLAR IN THE
WORLD,1996
As part of the 1996 Olympic
aquatic center, Georgia Power
helped build the then largest
rooftop solar array.
1996
TOP EV
OWNERSHIP
OF ANY
STATE, 2014
Thanks to some generous tax
incentives, Georgia was crowned
the kind of electric vehicles in 2014
– with more cars than any other
state.
2014
FIRST SOLAR
ROADWAY
PILOT IN THE
U.S.
As part of “The Ray”, a 16 mile
stretch of highway 85 in
Southwestern Georgia, the nation’s
first solar-panel-paved highway
was built to test the effectiveness of
this new technology.
2017
Courtesy: https://www.curbed.com/2017/2/6/14521102/highway-the-ray-solar-power-transportation
LARGEST
SOLAR PANEL
FACTORY IN
THE U.S.
Whitfield Country Georgia will soon
be home to the largest solar
module factory in the United
States. Hanwha Q-cells has
committed to building a module
manufacturing plant larger than 1.6
gigawatts.
2019
ONE OF THE
FIRST SMART
NEIGHBOR-
HOODS
IN THE WORLD
Atlanta will soon have one of the
first communities in the world
planned, from the ground up, to
have every residence be powered
by residential solar and batteries.
2019
GEORGIA
HAS SOME
MAJOR
ENERGY
SMARTS
Georgia Tech has some of the
world’s leading research projects
and grant recipients. The
university’s research has led to
some of the most widely used
technologies in the energy and
solar industry.
GE Power (formerly GE Energy)
had its world headquarters in
Atlanta for many years.
What will it take for Georgia
to become a global energy-
tech leader?
1. Keep doing what we’re already doing well
The 2019 IRP is an opportunity for Georgia to continue its solar momentum
1. Keep adding utility scale solar
2. Expand community solar programs
3. Open offers for smaller scale solar plants
4. Streamline regulations, filings, interconnections, to slash soft costs and lower prices
2. Think local, act small
“First, disruptive products are simpler and cheaper; they
generally promise lower margins, not greater profits.
Second, disruptive technologies typically are first
commercialized in emerging or insignificant markets. And
third, leading firms’ most profitable customers generally
don’t want, and indeed initially can’t use, products based
on disruptive technologies.”
― Clayton M. Christensen
History tells us
that most
innovation is
driven by
outsiders –
mavericks and
renegades who
don’t
understand the
status quo
This is what happens when the
vertically integrated incumbents
control the innovation cycle
This is what happens when
outsiders and entrepreneurs are
allowed participate in the market.
2. Think local, act small
Policy recommendations
• Grid as backup tariff – no export – copy Hawaii
• Create a clean energy kickers for opportunity zones
Business / startup recommendations
• Transactive town / campus
• Energy-tech incubator – search the world for the smartest people and bring them to Georgia
• Copy China’s playbook for winning in solar – supply chain and talent
“It’s time for the power industry to be a
technology business again”
-- Jim Rogers, retired CEO of Duke Energy
THANK YOUFreeingEnergy.com
Facebook.com/FreeingEnergy
@FreeingEnergy

More Related Content

What's hot

Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...
Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...
Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...Rosana Francescato
 
Economics of Renewable Energy versus Fossil fuel energy
Economics of Renewable Energy versus Fossil fuel energyEconomics of Renewable Energy versus Fossil fuel energy
Economics of Renewable Energy versus Fossil fuel energyAmrit pal singh
 
Solar energy insights
Solar energy insightsSolar energy insights
Solar energy insightsrohnyjones
 
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...Rosana Francescato
 
Solar Growth - Needham Rotary Presentation
Solar Growth - Needham Rotary PresentationSolar Growth - Needham Rotary Presentation
Solar Growth - Needham Rotary PresentationRob Greer
 
Gem 7-9-sunshine of 300 days
Gem 7-9-sunshine of 300 daysGem 7-9-sunshine of 300 days
Gem 7-9-sunshine of 300 daysijcparish
 
Joy Hughes - NY Community Solar Confluence Presentation
Joy Hughes - NY Community Solar Confluence PresentationJoy Hughes - NY Community Solar Confluence Presentation
Joy Hughes - NY Community Solar Confluence PresentationJoy Hughes
 
Project presentation
Project presentationProject presentation
Project presentationstanleyjohn18
 
Solarize Syracuse workshop
Solarize Syracuse workshopSolarize Syracuse workshop
Solarize Syracuse workshopbriandominick
 
Reduction in Energy Consumption Will Be the Only Option Remaining
Reduction in Energy Consumption Will Be the Only Option RemainingReduction in Energy Consumption Will Be the Only Option Remaining
Reduction in Energy Consumption Will Be the Only Option RemainingBruce LaCour
 
AOF Culminating Final Industry Assessment
AOF Culminating Final Industry AssessmentAOF Culminating Final Industry Assessment
AOF Culminating Final Industry AssessmentNAFCareerAcads
 
2014annualreport
2014annualreport2014annualreport
2014annualreportVoteSolar
 
Vote Solar 2013 annual report
Vote Solar 2013 annual reportVote Solar 2013 annual report
Vote Solar 2013 annual reportVoteSolar
 
Innovation in the energy industry. Wiley Publications
Innovation in the energy industry. Wiley PublicationsInnovation in the energy industry. Wiley Publications
Innovation in the energy industry. Wiley PublicationsDave Crawley
 
World Energy Focus - Luglio 2016
World Energy Focus - Luglio 2016World Energy Focus - Luglio 2016
World Energy Focus - Luglio 2016WEC Italia
 
Power Point Persentention (PPT) on soloar power.
Power Point Persentention (PPT) on soloar power.Power Point Persentention (PPT) on soloar power.
Power Point Persentention (PPT) on soloar power.ssuser3bad8c
 
World Energy Council: Tracking Energy Transition Innovation- 2017
World Energy Council: Tracking Energy Transition Innovation- 2017World Energy Council: Tracking Energy Transition Innovation- 2017
World Energy Council: Tracking Energy Transition Innovation- 2017Energy for One World
 
Solar Energy To Achieve Wa Goals For Built Environment
Solar Energy To Achieve Wa Goals For Built EnvironmentSolar Energy To Achieve Wa Goals For Built Environment
Solar Energy To Achieve Wa Goals For Built EnvironmentRobin Rogers, M.Arch., LEED AP
 

What's hot (20)

Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...
Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...
Joy Hughes, Solar Gardens Finance presentation at SF Bay Area Community Solar...
 
Economics of Renewable Energy versus Fossil fuel energy
Economics of Renewable Energy versus Fossil fuel energyEconomics of Renewable Energy versus Fossil fuel energy
Economics of Renewable Energy versus Fossil fuel energy
 
Solar energy insights
Solar energy insightsSolar energy insights
Solar energy insights
 
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar C...
 
Solar Growth - Needham Rotary Presentation
Solar Growth - Needham Rotary PresentationSolar Growth - Needham Rotary Presentation
Solar Growth - Needham Rotary Presentation
 
Gem 7-9-sunshine of 300 days
Gem 7-9-sunshine of 300 daysGem 7-9-sunshine of 300 days
Gem 7-9-sunshine of 300 days
 
Joy Hughes - NY Community Solar Confluence Presentation
Joy Hughes - NY Community Solar Confluence PresentationJoy Hughes - NY Community Solar Confluence Presentation
Joy Hughes - NY Community Solar Confluence Presentation
 
Project presentation
Project presentationProject presentation
Project presentation
 
Solarize Syracuse workshop
Solarize Syracuse workshopSolarize Syracuse workshop
Solarize Syracuse workshop
 
Zweibel - Solar Vision Forum
Zweibel - Solar Vision ForumZweibel - Solar Vision Forum
Zweibel - Solar Vision Forum
 
Reduction in Energy Consumption Will Be the Only Option Remaining
Reduction in Energy Consumption Will Be the Only Option RemainingReduction in Energy Consumption Will Be the Only Option Remaining
Reduction in Energy Consumption Will Be the Only Option Remaining
 
AOF Culminating Final Industry Assessment
AOF Culminating Final Industry AssessmentAOF Culminating Final Industry Assessment
AOF Culminating Final Industry Assessment
 
2014annualreport
2014annualreport2014annualreport
2014annualreport
 
Vote Solar 2013 annual report
Vote Solar 2013 annual reportVote Solar 2013 annual report
Vote Solar 2013 annual report
 
Innovation in the energy industry. Wiley Publications
Innovation in the energy industry. Wiley PublicationsInnovation in the energy industry. Wiley Publications
Innovation in the energy industry. Wiley Publications
 
World Energy Focus - Luglio 2016
World Energy Focus - Luglio 2016World Energy Focus - Luglio 2016
World Energy Focus - Luglio 2016
 
Power Point Persentention (PPT) on soloar power.
Power Point Persentention (PPT) on soloar power.Power Point Persentention (PPT) on soloar power.
Power Point Persentention (PPT) on soloar power.
 
World Energy Council: Tracking Energy Transition Innovation- 2017
World Energy Council: Tracking Energy Transition Innovation- 2017World Energy Council: Tracking Energy Transition Innovation- 2017
World Energy Council: Tracking Energy Transition Innovation- 2017
 
Solar Energy To Achieve Wa Goals For Built Environment
Solar Energy To Achieve Wa Goals For Built EnvironmentSolar Energy To Achieve Wa Goals For Built Environment
Solar Energy To Achieve Wa Goals For Built Environment
 
Solarize fuusa 120813
Solarize fuusa 120813Solarize fuusa 120813
Solarize fuusa 120813
 

Similar to Georgia Southeastern Solar Summit Keynote

Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solarmacsolar77
 
Solar And Wind Energy, 05 13 09
Solar And Wind Energy, 05 13 09Solar And Wind Energy, 05 13 09
Solar And Wind Energy, 05 13 09James Jurgensen
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solarmacsolar77
 
Investment Case for Solar Energy
Investment Case for Solar EnergyInvestment Case for Solar Energy
Investment Case for Solar Energymacsolar77
 
EC-3-2015 Solar Storage
EC-3-2015 Solar StorageEC-3-2015 Solar Storage
EC-3-2015 Solar StorageJacob Harris
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solarmacsolar77
 
Rauluk Testimony Final no pics
Rauluk Testimony Final no picsRauluk Testimony Final no pics
Rauluk Testimony Final no picsValerie Rauluk
 
Photovoltaic Solar Energy Systems: Market Trends In The United States
Photovoltaic Solar Energy Systems: Market Trends In The United StatesPhotovoltaic Solar Energy Systems: Market Trends In The United States
Photovoltaic Solar Energy Systems: Market Trends In The United StatesIJAPEJOURNAL
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solarmacsolar77
 
Scott Sklar | The Stella Group
Scott Sklar | The Stella GroupScott Sklar | The Stella Group
Scott Sklar | The Stella GroupGW Solar Institute
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solarmacsolar77
 
The disruptive potential of solar power
The disruptive potential of solar powerThe disruptive potential of solar power
The disruptive potential of solar powerPeter Loh
 
Submitted with notes final group presentation 20112014
Submitted with notes final group presentation 20112014Submitted with notes final group presentation 20112014
Submitted with notes final group presentation 20112014KSP
 

Similar to Georgia Southeastern Solar Summit Keynote (20)

A Look Forward at the Direction of the Grid - ECNE
A Look Forward at the Direction of the Grid - ECNEA Look Forward at the Direction of the Grid - ECNE
A Look Forward at the Direction of the Grid - ECNE
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solar
 
Solar And Wind Energy, 05 13 09
Solar And Wind Energy, 05 13 09Solar And Wind Energy, 05 13 09
Solar And Wind Energy, 05 13 09
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solar
 
Investment Case for Solar Energy
Investment Case for Solar EnergyInvestment Case for Solar Energy
Investment Case for Solar Energy
 
EC-3-2015 Solar Storage
EC-3-2015 Solar StorageEC-3-2015 Solar Storage
EC-3-2015 Solar Storage
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solar
 
JISC April 10
JISC April 10JISC April 10
JISC April 10
 
Rauluk Testimony Final no pics
Rauluk Testimony Final no picsRauluk Testimony Final no pics
Rauluk Testimony Final no pics
 
Photovoltaic Solar Energy Systems: Market Trends In The United States
Photovoltaic Solar Energy Systems: Market Trends In The United StatesPhotovoltaic Solar Energy Systems: Market Trends In The United States
Photovoltaic Solar Energy Systems: Market Trends In The United States
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solar
 
Eizenstat - Keynote Address
Eizenstat - Keynote AddressEizenstat - Keynote Address
Eizenstat - Keynote Address
 
Scott Sklar | The Stella Group
Scott Sklar | The Stella GroupScott Sklar | The Stella Group
Scott Sklar | The Stella Group
 
Solar investment-case-mac-solar
Solar investment-case-mac-solarSolar investment-case-mac-solar
Solar investment-case-mac-solar
 
The disruptive potential of solar power
The disruptive potential of solar powerThe disruptive potential of solar power
The disruptive potential of solar power
 
Direction of the Grid - SEMA Keynote Address 2017
Direction of the Grid - SEMA Keynote Address 2017Direction of the Grid - SEMA Keynote Address 2017
Direction of the Grid - SEMA Keynote Address 2017
 
Submitted with notes final group presentation 20112014
Submitted with notes final group presentation 20112014Submitted with notes final group presentation 20112014
Submitted with notes final group presentation 20112014
 
NRC july 6
NRC july 6NRC july 6
NRC july 6
 
Solar Workshop Final
Solar Workshop FinalSolar Workshop Final
Solar Workshop Final
 
The bloom box
The bloom boxThe bloom box
The bloom box
 

More from Bill Nussey

10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibmBill Nussey
 
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfTiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfBill Nussey
 
HBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyHBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyBill Nussey
 
Solar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaSolar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaBill Nussey
 
Venture Capital 3.0
Venture Capital 3.0Venture Capital 3.0
Venture Capital 3.0Bill Nussey
 
Four Ways that Start Ups Innovate
Four Ways that Start Ups InnovateFour Ways that Start Ups Innovate
Four Ways that Start Ups InnovateBill Nussey
 
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupLAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupBill Nussey
 
Building a World Class Team
Building a World Class TeamBuilding a World Class Team
Building a World Class TeamBill Nussey
 
Customer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthCustomer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthBill Nussey
 
Five Big Trends (October 2013)
Five Big Trends (October 2013)Five Big Trends (October 2013)
Five Big Trends (October 2013)Bill Nussey
 
Organizing People to Get Stuff Done
Organizing People to Get Stuff DoneOrganizing People to Get Stuff Done
Organizing People to Get Stuff DoneBill Nussey
 
The Top Ten Execution Missteps
The Top Ten Execution MisstepsThe Top Ten Execution Missteps
The Top Ten Execution MisstepsBill Nussey
 
Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Bill Nussey
 
IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010Bill Nussey
 
Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Bill Nussey
 

More from Bill Nussey (15)

10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm10 lessons from fast growth businesses for ibm
10 lessons from fast growth businesses for ibm
 
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger SelfTiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
TiEcon Atlanta Keynote 2018 - Four Things I'd Tell My Younger Self
 
HBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's JourneyHBS Club Presentation - Bill's Journey
HBS Club Presentation - Bill's Journey
 
Solar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East AfticaSolar Lighting is Transforming Lives in Rural East Aftica
Solar Lighting is Transforming Lives in Rural East Aftica
 
Venture Capital 3.0
Venture Capital 3.0Venture Capital 3.0
Venture Capital 3.0
 
Four Ways that Start Ups Innovate
Four Ways that Start Ups InnovateFour Ways that Start Ups Innovate
Four Ways that Start Ups Innovate
 
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your StartupLAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
LAUNCH scale - Avoiding a Culture Implosion As You Scale Your Startup
 
Building a World Class Team
Building a World Class TeamBuilding a World Class Team
Building a World Class Team
 
Customer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating GrowthCustomer Experience - The New Rules for Accelerating Growth
Customer Experience - The New Rules for Accelerating Growth
 
Five Big Trends (October 2013)
Five Big Trends (October 2013)Five Big Trends (October 2013)
Five Big Trends (October 2013)
 
Organizing People to Get Stuff Done
Organizing People to Get Stuff DoneOrganizing People to Get Stuff Done
Organizing People to Get Stuff Done
 
The Top Ten Execution Missteps
The Top Ten Execution MisstepsThe Top Ten Execution Missteps
The Top Ten Execution Missteps
 
Growing a Technology Business 5-2005
Growing a Technology Business 5-2005Growing a Technology Business 5-2005
Growing a Technology Business 5-2005
 
IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010IEI - Forget Everything You Know About Marketing 10-2010
IEI - Forget Everything You Know About Marketing 10-2010
 
Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002Georgia Tech - the Top Ten Truths About Startups 2-2002
Georgia Tech - the Top Ten Truths About Startups 2-2002
 

Recently uploaded

CCXG global forum, April 2024, Jolien Noels
CCXG global forum, April 2024,  Jolien NoelsCCXG global forum, April 2024,  Jolien Noels
CCXG global forum, April 2024, Jolien NoelsOECD Environment
 
CCXG global forum, April 2024, Manjeet Dhakal
CCXG global forum, April 2024,  Manjeet DhakalCCXG global forum, April 2024,  Manjeet Dhakal
CCXG global forum, April 2024, Manjeet DhakalOECD Environment
 
Slide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian ParliamentariansSlide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian Parliamentariansipcc-media
 
CCXG global forum, April 2024, Delio Rincon
CCXG global forum, April 2024,  Delio RinconCCXG global forum, April 2024,  Delio Rincon
CCXG global forum, April 2024, Delio RinconOECD Environment
 
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...Amil baba
 
CCXG global forum, April 2024, David Mutisya
CCXG global forum, April 2024,  David MutisyaCCXG global forum, April 2024,  David Mutisya
CCXG global forum, April 2024, David MutisyaOECD Environment
 
Planning and Designing Green buildings-.issues, options and strategies
Planning and Designing Green buildings-.issues, options and strategiesPlanning and Designing Green buildings-.issues, options and strategies
Planning and Designing Green buildings-.issues, options and strategiesJIT KUMAR GUPTA
 
CCXG global forum, April 2024, Siddharth Singh
CCXG global forum, April 2024, Siddharth SinghCCXG global forum, April 2024, Siddharth Singh
CCXG global forum, April 2024, Siddharth SinghOECD Environment
 
CCXG global forum, April 2024, Alban Kitous
CCXG global forum, April 2024,  Alban KitousCCXG global forum, April 2024,  Alban Kitous
CCXG global forum, April 2024, Alban KitousOECD Environment
 
XO2 high quality carbon offsets and Bamboo as a Climate Solution
XO2 high quality carbon offsets and Bamboo as a Climate SolutionXO2 high quality carbon offsets and Bamboo as a Climate Solution
XO2 high quality carbon offsets and Bamboo as a Climate SolutionAlexanderPlace
 
CCXG global forum, April 2024, Raphaël Jachnik
CCXG global forum, April 2024, Raphaël JachnikCCXG global forum, April 2024, Raphaël Jachnik
CCXG global forum, April 2024, Raphaël JachnikOECD Environment
 
CCXG global forum, April 2024, Geert Fremout
CCXG global forum, April 2024,  Geert FremoutCCXG global forum, April 2024,  Geert Fremout
CCXG global forum, April 2024, Geert FremoutOECD Environment
 
CCXG global forum, April 2024, Watcharin Boonyarit
CCXG global forum, April 2024,  Watcharin BoonyaritCCXG global forum, April 2024,  Watcharin Boonyarit
CCXG global forum, April 2024, Watcharin BoonyaritOECD Environment
 
CCXG global forum, April 2024, Beatrice Cyiza
CCXG global forum, April 2024,  Beatrice CyizaCCXG global forum, April 2024,  Beatrice Cyiza
CCXG global forum, April 2024, Beatrice CyizaOECD Environment
 
CCXG global forum, April 2024, Tiza Mafira
CCXG global forum, April 2024,  Tiza MafiraCCXG global forum, April 2024,  Tiza Mafira
CCXG global forum, April 2024, Tiza MafiraOECD Environment
 
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...Amil baba
 
CCXG global forum, April 2024, Geraldine Ang
CCXG global forum, April 2024, Geraldine AngCCXG global forum, April 2024, Geraldine Ang
CCXG global forum, April 2024, Geraldine AngOECD Environment
 
Title-Role of forestry in restoration of degraded lands.pptx
Title-Role of forestry in restoration of degraded lands.pptxTitle-Role of forestry in restoration of degraded lands.pptx
Title-Role of forestry in restoration of degraded lands.pptxSagar Chaudhary
 

Recently uploaded (20)

CCXG global forum, April 2024, Jolien Noels
CCXG global forum, April 2024,  Jolien NoelsCCXG global forum, April 2024,  Jolien Noels
CCXG global forum, April 2024, Jolien Noels
 
CCXG global forum, April 2024, Manjeet Dhakal
CCXG global forum, April 2024,  Manjeet DhakalCCXG global forum, April 2024,  Manjeet Dhakal
CCXG global forum, April 2024, Manjeet Dhakal
 
Health Facility Electrification: State of Play
Health Facility Electrification: State of PlayHealth Facility Electrification: State of Play
Health Facility Electrification: State of Play
 
Slide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian ParliamentariansSlide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian Parliamentarians
 
CCXG global forum, April 2024, Delio Rincon
CCXG global forum, April 2024,  Delio RinconCCXG global forum, April 2024,  Delio Rincon
CCXG global forum, April 2024, Delio Rincon
 
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...
NO1 Certified Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil...
 
CCXG global forum, April 2024, David Mutisya
CCXG global forum, April 2024,  David MutisyaCCXG global forum, April 2024,  David Mutisya
CCXG global forum, April 2024, David Mutisya
 
Planning and Designing Green buildings-.issues, options and strategies
Planning and Designing Green buildings-.issues, options and strategiesPlanning and Designing Green buildings-.issues, options and strategies
Planning and Designing Green buildings-.issues, options and strategies
 
CCXG global forum, April 2024, Siddharth Singh
CCXG global forum, April 2024, Siddharth SinghCCXG global forum, April 2024, Siddharth Singh
CCXG global forum, April 2024, Siddharth Singh
 
CCXG global forum, April 2024, Alban Kitous
CCXG global forum, April 2024,  Alban KitousCCXG global forum, April 2024,  Alban Kitous
CCXG global forum, April 2024, Alban Kitous
 
XO2 high quality carbon offsets and Bamboo as a Climate Solution
XO2 high quality carbon offsets and Bamboo as a Climate SolutionXO2 high quality carbon offsets and Bamboo as a Climate Solution
XO2 high quality carbon offsets and Bamboo as a Climate Solution
 
CCXG global forum, April 2024, Raphaël Jachnik
CCXG global forum, April 2024, Raphaël JachnikCCXG global forum, April 2024, Raphaël Jachnik
CCXG global forum, April 2024, Raphaël Jachnik
 
CCXG global forum, April 2024, Geert Fremout
CCXG global forum, April 2024,  Geert FremoutCCXG global forum, April 2024,  Geert Fremout
CCXG global forum, April 2024, Geert Fremout
 
CCXG global forum, April 2024, Watcharin Boonyarit
CCXG global forum, April 2024,  Watcharin BoonyaritCCXG global forum, April 2024,  Watcharin Boonyarit
CCXG global forum, April 2024, Watcharin Boonyarit
 
Biopesticide. pptx.
Biopesticide. pptx.Biopesticide. pptx.
Biopesticide. pptx.
 
CCXG global forum, April 2024, Beatrice Cyiza
CCXG global forum, April 2024,  Beatrice CyizaCCXG global forum, April 2024,  Beatrice Cyiza
CCXG global forum, April 2024, Beatrice Cyiza
 
CCXG global forum, April 2024, Tiza Mafira
CCXG global forum, April 2024,  Tiza MafiraCCXG global forum, April 2024,  Tiza Mafira
CCXG global forum, April 2024, Tiza Mafira
 
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...
Uae-NO1 Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot, Sheik...
 
CCXG global forum, April 2024, Geraldine Ang
CCXG global forum, April 2024, Geraldine AngCCXG global forum, April 2024, Geraldine Ang
CCXG global forum, April 2024, Geraldine Ang
 
Title-Role of forestry in restoration of degraded lands.pptx
Title-Role of forestry in restoration of degraded lands.pptxTitle-Role of forestry in restoration of degraded lands.pptx
Title-Role of forestry in restoration of degraded lands.pptx
 

Georgia Southeastern Solar Summit Keynote

  • 1. How Georgia Can Help Lead the Global Energy Transformation BILL NUSSEY, CEO OF FREEING ENERGY AND SOLAR INVENTIONS
  • 2. Two big ideas 1. Solar + battery will become the largest source of electricity 2. Georgia can and should become the global energy tech leader • Our state is in a far better position than many people realize • But, we have to break the “innovator’s dilemma” and think local and act small
  • 3. 1. How can solar possibly become the largest part of the grid mix?
  • 4. Megatrends driving the grid transformation 1. Price of natural gas falling below coal 2. Plummeting costs of solar, wind, and batteries 3. Growing public demand to reduce greenhouse gas emissions 4. Increased availability of sensors and fine- tuned grid controls 5. Replacing retiring coal and nuclear plants 6. Rise of electric vehicles 7. Increasing threats from extreme weather 8. Threat of cyberattacks on the grid The grid transformation looks like: • Decentralized • Decarbonized • Digitized These go beyond subsidies and short-term politics. Government intervention can slow it down or speed these up and, in particular, it can help ensure its region is among the leaders and not the laggards.
  • 5. $0.037 $0.046 $- $- $0.048 $0.049 $0.059 $0.090 $0.101 $0.143 Wind [1] Solar PV [1] Wind Natural Gas Solar PV Nuclear New Coal Clean coal Cost per kilowatt hour (w/o tax credits) Solar and Wind are now the lowest cost way to generate electricity Cost per kilowatt hour (with tax credits) All data from US Govt reporting March 2018 Other sources put solar at lower costs [1] Clean energy tax credits are set to expire by 2021
  • 6. How are generation sources trending? NUCLEAR US regulatory costs will keep nuclear uncompetitive. Public concerns limit political support. 90% of fuel comes from outside US. Stalled. COAL Pollution & CO2 concerns have led to increasing costs. Clean coal pilots have largely failed to date. Will continue declining in US. HYDRO The original clean energy. Lowest cost but few remaining viable locations for expansion. Small growth. WIND Costs will continue decreasing as turbines get larger. But, scale benefits will slow as turbines get too large. Bright future. SOLAR PV The biggest winner of all. See next… NATURAL GAS Swiss Army knife of power. Baseload. Peaker. Lowest cost of all generation. Complements intermittent clean energy. Bright future.
  • 7. Solar costs will continue dropping faster and longer than any other generation source 1. Solar is a technology, not a fuel 2. Economies of volume beat out economies of scale 3. Solar can piggyback existing investments to lower costs 4. Solar will plants will last for decades longer than their warranties 5. There is an amazing amount of solar technology yet to come
  • 8. Solar is a technology, not a fuel. Solar cells benefit from the economics as microchips and hard drives. The cost of solar has dropped 300x over the last 40 years... … and it will continue dropping $0.23 per watt $76 per watt
  • 9. Economies of volume will beat out economies of scale. The economics of scale peaked out for coal and nuclear plants around 2003. After that, average plant size started shrinking again. Solar and batteries benefit from both scale and volumes.
  • 10. Only solar can piggyback existing infrastructure investments Solar windows, solar paint, solar roadways, solar parking lots… and solar shingles.
  • 11. Solar will outlast its warranties. There is still decades of solar innovation yet to come Solar projects are fully paid off on or before the 20 year warranty expires. Yet most 30-40 year old solar panels continue to operate. All the electricity generated after they’re paid for is essentially free. Perovskites, quantum dots, new string designs, new panel designs.
  • 12. New technology is always more expensive than the incumbents. But, if it looks like the new tech can get cheaper, it probably will. Vacuum tubes changed the world and launched an era of automation and computation. Transistors were more expensive and less reliable for years. But their underlying architecture was simpler and they ultimately became millions of times cheaper than tubes. Source: http://www.cpu-world.com/CPUs/8008/die/L_Intel-C8008.jpg
  • 13. Where is solar’s cost today? COSTOFSOLAR TIME Environmental Subsidized Cheapest Abundance YOU ARE HERE
  • 14. Solar’s largest challenge: Intermittency ? Sunny Rainy Easy Nighttime Predictable Daily Cycle Unpredictable Weekly Cycle Winter Predictable Seasonal Cycle
  • 15. A look at the stunning price decline of batteries ** Note that these prices do not include electronics and other balance of system costs
  • 16. As solar and battery costs decline, they will quickly become cheaper than grid power TIME Solar Costs COSTS 3-5 YEARS YOU ARE HERE Commercial Rate 9.6 cents Residential Rate 12.3 cents 5-8 YEARS
  • 17. What are the implications as solar and batteries continue getting cheaper? Future 5 - 8 years Future 3 - 5 years Today Battery Capacity cost per kWh $600 $400 $200 Cycles 3,000 4,000 5,000 Charge depth 80% 80% 80% Cost per 1 kWh charge $0.16 $0.08 $0.032 Solar Cost per 1 kWh (LCOE) $0.07 $0.06 $0.05 Total cost per kWh $0.23 $0.14 $0.08 $200 Battery deals are already being done at $100 today Costs and specifications are illustrative only. They are not formal forecasts or predictions. Lower than most commercial electric rates
  • 18. What gives Georgia a shot at being an energy-tech leader?
  • 19. Georgia isn’t afraid to defy the status quo Plant Vogtle: The only new nuclear plant in the US Plant Scherer: The highest CO2 emitting plant in the US Georgia is #1 for consuming biomass to power the grid
  • 20. Georgia has the spirit of an energy leader
  • 21. FIRST COMMERCIAL SOLAR PANEL IN THE WORLD Bell Labs installed the first commercial solar panel in Americus Georgia in October 1955. It was called the Solar Battery because it replaced expensive and short lived chemical batteries at remote locations in the telephone infrastructure. 1955
  • 22. FIRST LARGE SCALE SOLAR PLANT IN THE WORLD Built in Coweta Country in the late 1970’s, the Solar Total Energy Project (STEP) was the world’s first and largest solar thermal cogeneration project. 1979
  • 23. LARGEST ROOFTOP SOLAR IN THE WORLD,1996 As part of the 1996 Olympic aquatic center, Georgia Power helped build the then largest rooftop solar array. 1996
  • 24. TOP EV OWNERSHIP OF ANY STATE, 2014 Thanks to some generous tax incentives, Georgia was crowned the kind of electric vehicles in 2014 – with more cars than any other state. 2014
  • 25. FIRST SOLAR ROADWAY PILOT IN THE U.S. As part of “The Ray”, a 16 mile stretch of highway 85 in Southwestern Georgia, the nation’s first solar-panel-paved highway was built to test the effectiveness of this new technology. 2017 Courtesy: https://www.curbed.com/2017/2/6/14521102/highway-the-ray-solar-power-transportation
  • 26. LARGEST SOLAR PANEL FACTORY IN THE U.S. Whitfield Country Georgia will soon be home to the largest solar module factory in the United States. Hanwha Q-cells has committed to building a module manufacturing plant larger than 1.6 gigawatts. 2019
  • 27. ONE OF THE FIRST SMART NEIGHBOR- HOODS IN THE WORLD Atlanta will soon have one of the first communities in the world planned, from the ground up, to have every residence be powered by residential solar and batteries. 2019
  • 28. GEORGIA HAS SOME MAJOR ENERGY SMARTS Georgia Tech has some of the world’s leading research projects and grant recipients. The university’s research has led to some of the most widely used technologies in the energy and solar industry. GE Power (formerly GE Energy) had its world headquarters in Atlanta for many years.
  • 29. What will it take for Georgia to become a global energy- tech leader?
  • 30. 1. Keep doing what we’re already doing well The 2019 IRP is an opportunity for Georgia to continue its solar momentum 1. Keep adding utility scale solar 2. Expand community solar programs 3. Open offers for smaller scale solar plants 4. Streamline regulations, filings, interconnections, to slash soft costs and lower prices
  • 31. 2. Think local, act small “First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first commercialized in emerging or insignificant markets. And third, leading firms’ most profitable customers generally don’t want, and indeed initially can’t use, products based on disruptive technologies.” ― Clayton M. Christensen
  • 32. History tells us that most innovation is driven by outsiders – mavericks and renegades who don’t understand the status quo This is what happens when the vertically integrated incumbents control the innovation cycle This is what happens when outsiders and entrepreneurs are allowed participate in the market.
  • 33. 2. Think local, act small Policy recommendations • Grid as backup tariff – no export – copy Hawaii • Create a clean energy kickers for opportunity zones Business / startup recommendations • Transactive town / campus • Energy-tech incubator – search the world for the smartest people and bring them to Georgia • Copy China’s playbook for winning in solar – supply chain and talent
  • 34. “It’s time for the power industry to be a technology business again” -- Jim Rogers, retired CEO of Duke Energy

Editor's Notes

  1. https://www.curbed.com/2017/2/6/14521102/highway-the-ray-solar-power-transportation