The document outlines 7 things crowdsourcing companies still need to do to improve, along with 3 predictions for the future. The 7 things are: 1) consolidate by joining forces with peers, 2) innovate business models and value propositions, 3) take responsibility for crowd compensation models, 4) encourage broader adoption, 5) focus efforts on delivering value, 6) move beyond just collecting big data to achieving measurable results, and 7) think bigger with bold ideas rather than more platforms. The 3 predictions are that companies will break out or fail, new intelligence mechanisms will replace just collecting big data, and commerce will be the next step after content and community development.

1. C O N F I D E N T I AL
Crowdsourcing with
purpose and value
—
OUR RESPONSIBILITY AS LEADERS
—
7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)
Shelley Kuipers • Crowd Dialog • 27 August, 2015 • Helsinki

2. C O N F I D E N T I AL
If you could rethink the last 10 years,
what would you change?

3. C O N F I D E N T I AL
7things we still
need to do

4. C O N F I D E N T I AL
1. CONSOLIDATE
There are too
many me-too
companies.
Look at your peers,
join forces, be
open.

5. C O N F I D E N T I AL
2. INNOVATE
We need to
innovate our
industry, our value
propositions, our
business models.
Be honest about
what’s not working.
Throw it out, start
over, just be better.

6. C O N F I D E N T I AL
3. TAKE RESPONSIBILITY
We need to take
responsibility for
the crowd
compensation
models we’ve
created.
Ensure they are
focused on long
term benefit to
crowd participants;
aim for more than
fair reward for
contributions, they
are our lifeblood.

7. C O N F I D E N T I AL
4. ENCOURAGE ADOPTION
We need to ramp
up our efforts on
encouraging broad
adoption by global
organizations.
Be a marketer and
evangelist. Make
ambitious
commitments.

8. C O N F I D E N T I AL
5. FOCUS ON VALUE
We need to focus
the majority of our
efforts on delivering
value to our
stakeholders.
Be a doer and a
producer. Follow
through on your
commitments.
Over-deliver and
walk the talk.

9. C O N F I D E N T I AL
6. FOCUS ON RESULTS
We need to move
beyond big data.
What the hell are
we doing with it?
Focus on
measureable
results, sustainable
value creation, and
being winners.

10. C O N F I D E N T I AL
7. THINK BIG
We need more big
ideas, not more
crowdsourcing
platforms.
Roll up your
sleeves, get to
work, think big and
be bold. Fear is
your friend!

11. C O N F I D E N T I AL
“To do good, you actually
have to do something.”
– Yvon Chouinard, Founder, Patagonia

12. C O N F I D E N T I AL
3predictions

13. C O N F I D E N T I AL
1. BREAKOUTS
There will be breakouts amongst us (and if we
don’t break out or perhaps join forces, some of
us will fail).

14. C O N F I D E N T I AL
2. INTELLIGENCE
There will be the development of new
intelligence mechanisms (shifting from big
data to intelligence).

15. C O N F I D E N T I AL
3. COMMERCE
First came Content, and then Community, now
it’s time for Commerce (it’s the next step,
products tagged & ingested for seamless
purchase – or pre-purchase).

16. C O N F I D E N T I AL
“Fashion is like
walking a tightrope.
You risk falling off into
the ridiculous, but if
you stay on you
triumph.”
–Vivienne Westwood

17. C O N F I D E N T I AL
LET’S TALK AFTER!
Questions?

18. C O N F I D E N T I AL
@shelleykuipers
shelley@betterventures.co
www.betterventures.co