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The battlefront for customers and growth has expanded beyond features and price - the best companies in the world are winning by creating amazing customer experiences.
I was invited by the Technology Association of Georgia to talk about Customer Experience as part of their Accelerating Growth speaker series.
The fact is that Customer Experience really matters. And, in our hyper-connected world, customer experiences, both good and bad, are shared quickly and widely. This presentation covers the three key tenants of Customer Experience and wraps up with a few ideas on how organizations can easily get started.