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Barriers & Solutions
12.02.2015 0
9
Thomas Vandenhaute
Sirris
Cédric GOSSART
Institut Mines-Télécom / Telecom Business Sch...
Outline
1. Major barriers
2. Policy related solutions
3. Company related solutions
4. Discussion
1
Image: Recycleled - Ona
14 major barriers to ecoinnovation
2
Policy level actions
12.02.2015Name 3
Lack of certification mechanisms to check out the
technical specifications of produc...
Policy level actions
Increasing & unfair competition from non-European
firms
– Should be addressed at EU level, e.g. manda...
Company level actions
Finance sources are limited
What budget is needed to eco-innovate?
• Reviewing ambition
• Exploring ...
Finance sources are limited
12.02.2015Name 6
uncertainty
Threshold putting
company at risk
Resources
invested
time
spendin...
Finance sources are limited
Explore how your iterative learning can lead to :
• develop commercial and strategic partnersh...
How did companies proceed ?
12.02.2015Name 8
LED drivers are barriers to eco-innovation.
– Solution1: technician should re...
How did companies proceed ?
The gross intrinsic value of the
recycled product is too low,
which discourages innovation in
...
How did companies proceed ?
1. Staff lacks information on
technologies & markets
Solution: Explore technologies &
markets,...
Barriers & Solutions
12.02.2015 11
10
Thomas Vandenhaute
Sirris
Cédric GOSSART
Institut Mines-Télécom / Telecom Business S...
• Scoring major barriers for eco-
innovation.
• What solutions do you suggest for
the most important barriers
identified d...
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2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led

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How to truly eco-innovate in Lighting - 11/02/2015 - Interactive session: ‘Eco-innovation barriers and how to overcome them
(Thomas Vandenhaute - Sirris)

Published in: Technology
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2015 02-11-eco-innovate-in-lighting-09 & 10 barriers cyc led

  1. 1. Barriers & Solutions 12.02.2015 0 9 Thomas Vandenhaute Sirris Cédric GOSSART Institut Mines-Télécom / Telecom Business School
  2. 2. Outline 1. Major barriers 2. Policy related solutions 3. Company related solutions 4. Discussion 1 Image: Recycleled - Ona
  3. 3. 14 major barriers to ecoinnovation 2
  4. 4. Policy level actions 12.02.2015Name 3 Lack of certification mechanisms to check out the technical specifications of products put on the market. – Network with EU and national policy makers; – Call for support from industry associations and European Commission – Use European standard organisations; Government authorities should exert market control on CE marking; the professional association Lighting Europe should promote the ENEC labels.
  5. 5. Policy level actions Increasing & unfair competition from non-European firms – Should be addressed at EU level, e.g. mandatory and well enforced specifications could be required for any LED product put on the EU market. Existence of litigations between firms – The European Parliament should pass laws to avoid abusing of IP by big consortia. The FRAND (fair, reasonable, and non-discriminatory) licensing scheme could be promoted. 12.02.2015Name 4
  6. 6. Company level actions Finance sources are limited What budget is needed to eco-innovate? • Reviewing ambition • Exploring opportunities • Integrating eco-requirements in design process • Starting with iterative learning practices • … 12.02.2015Name 5
  7. 7. Finance sources are limited 12.02.2015Name 6 uncertainty Threshold putting company at risk Resources invested time spending Controlling the risk by reducing the uncertainty Fail cheap
  8. 8. Finance sources are limited Explore how your iterative learning can lead to : • develop commercial and strategic partnerships (open innovation), • apply to funding programs, • capture value from additional product functionality, • find and reach new customer segments • … 12.02.2015Name 7 Create environment in which experiments do not put company at risk
  9. 9. How did companies proceed ? 12.02.2015Name 8 LED drivers are barriers to eco-innovation. – Solution1: technician should recommend only reliable drivers => train this technician to detect them. – Solution 2: Use custom made drivers, change supplier.
  10. 10. How did companies proceed ? The gross intrinsic value of the recycled product is too low, which discourages innovation in recycling technologies. Solution: Prioritize reuse over recycling. Search for customer value 12.02.2015Name 9 Mining Use Product manufacturing Part manufacturing Reuse Remanufacturing Recycling Maintain Collection Service providing Waste
  11. 11. How did companies proceed ? 1. Staff lacks information on technologies & markets Solution: Explore technologies & markets, discuss with colleagues inside and outside company 12.02.2015Name 10
  12. 12. Barriers & Solutions 12.02.2015 11 10 Thomas Vandenhaute Sirris Cédric GOSSART Institut Mines-Télécom / Telecom Business School
  13. 13. • Scoring major barriers for eco- innovation. • What solutions do you suggest for the most important barriers identified during this workshop? 12.02.2015Name 12

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