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#TalentConnect
Big Companies Can Innovate!!!
#TalentConnect
The Future: Reflect on this….
Do we need recruiters?
Can an alghoritm replace a
recruiter?
Are we addicted ...
#TalentConnect
- 75,000 Employees
- 120 Nationalities worldwide
- 130 Countries
- Large. Innovative. Ambitious.
About SAP
#TalentConnect
- Live in a world of ‘NOW’
- Real time is behind time!!!
- Data streams real time back
to ‘Mission Control’...
#TalentConnect
​ “Good Recruitment is tough.
​ Mediocre recruitment is easy!”
​ Matthew Jeffery
#TalentConnect
​ “Very few people or companies can clearly articulate WHY they
do WHAT they do. By WHY I mean your purpose...
#TalentConnect
- Misinformed Brand Perception
- A Cloud Brand?
- Need to Simplify
- B2B competing ‘sexy brands’ on campus
...
#TalentConnect
Number 1 Cloud Company
Our Vision
#TalentConnect
- New Talent
- New Skill Sets
- New Culture
- From New Companies
=
BIG CHALLENGE
But this requires change…
#TalentConnect
Are the Best Candidates Active?
Question
#TalentConnect
- 80% of the Talent Pool is ‘Passive’
- So why do we spend so much time in the
‘Active 20%’?
- Is the ‘War ...
#TalentConnect
Why do we leave so much
recruitment to luck?
- Right Person
- Right Time
- See Right Advert
- Has time to R...
#TalentConnect
Why put in extra work when ‘active’
candidates are there and waiting?
Do Hiring Managers care?
Are Hiring M...
#TalentConnect
And to be a little more aggressive in
our pursuit of excellence
We needed fundamental transformation
#TalentConnect
Employment Branding to shape &
educate
Stage 1: Shape the Perception
#TalentConnect
- Responsive Design fully mobile
enabled
- Emphasis on Diversity
- Emphasis on Video
- Integrated Job Searc...
#TalentConnect
- Hired a video editor
- Videos HAVE to be Authentic
- Video sweet spot 60-90 secs
- New YouTube Channel de...
#TalentConnect
- Great Places to Work Awards
- Best Employee Awards
- Glassdoor Ratings
If you are a great place to work…....
#TalentConnect
- Priortise & Limit Channels
- We do: LinkedIn, Facebook,
YouTube, Twitter, Blog, Instagram
Social Media: E...
#TalentConnect
​ Employment Brand Menu designed
to demonstrate to the business what
the team can deliver from free
service...
#TalentConnect
​ One, if not THE, FASTEST growing
Talent Community in the world!!
​ Talent community members register
core...
#TalentConnect
​ Track Job Board ROI
​ Number of applies/Interviews/Hires per
channel
​ ROI on Social Media
​ Careers Site...
#TalentConnect
​ Designing Collateral, Posters, SWAG,
Digital Marketing Campaigns
​ ‘Creating desire’
In House Creatives
#TalentConnect
​ Graduate Recruitment New Style
The Future of Recruitment
#TalentConnect
​ Is modern day Graduate
Recruitment Elitist?
Question
#TalentConnect
​ Or do we hire from the ‘best
universities’ what we can
attract?
​ Is a University ‘Brand’ more
attractive...
#TalentConnect
Can an Algorithm replace a recruiter?
#TalentConnect
SAP Deep Thinking: WGLL
#TalentConnect
​ Real Time Feedback
​ 2 stage Pass/Fail
Assessment
​ Embracing Social Media
‘Democratising Graduate Recrui...
#TalentConnect
​ SAP Sales Academy
​ - 75% of candidates said that the online tools boosted their motivation to
progress t...
#TalentConnect
​ Sourcing / Hunter
​ Research/Map/Organagram/
Business Intelligence
Stage 2: PinPoint the Talent
#TalentConnect
​ Branding educates the wider
talent pool
​ Sourcing pin pints individual
top talent
​ We welded them toget...
#TalentConnect
​ Gamification meets Sourcing
Sourcification
#TalentConnect
League Tables
Performance KPIs
Ø Hires per month
Ø Number of submittals to CFRs per month
Ø Number of ca...
#TalentConnect
​ Sales Data: Quotas
​ Performance Review Grades
​ Promotions
Quality of Hire
#TalentConnect
SAP Recruitment & E-Branding Awards 2015
​ ERE
- Best Employment Brand
- Most strategic use of technology
R...
#TalentConnect
Recruitment is CRITICAL to a business
​ Why are we so undervalued as an
profession?
​ If we hire the Best S...
#TalentConnect
As you leave reflect again….YOU decide
Do we need recruiters?
Can an alghoritm replace a
recruiter?
Are we ...
#TalentConnect
Let’s Connect
@matthewjeffery
Matthew Jeffery
©2015 LinkedIn Corporation. All Rights Reserved.
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
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Who said BIG companies can’t Innovate? | Talent Connect Anaheim

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Presented by Matthew Jeffery, VP, Global Head of Sourcing & Employment Branding, SAP. It has been a huge year for SAP. Winning multiple ERE, Recruiter, Asia Recruitment Awards for Branding, Recruitment Strategy, Technology & its innovative Graduate Recruitment program. In this fascinating & highly revealing session, SAP answer can an algorithm replace a recruiter; give insights into its ‘democratization' of graduate recruitment; highlight its 'real time' candidate application feedback; demonstrate how to use social media to garner thousands of applications & instantaneously filtering them down to the best with no extra recruiter effort; giving cutting edge ideas for the future of employment branding; introducing the concept Sourcification; finally SAP will give a sneak peak into its revolutionary community building strategy. THE session for takeaways for your company & making you think about the future of recruitment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

Published in: Recruiting & HR
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Who said BIG companies can’t Innovate? | Talent Connect Anaheim

  1. 1. #TalentConnect Big Companies Can Innovate!!!
  2. 2. #TalentConnect The Future: Reflect on this…. Do we need recruiters? Can an alghoritm replace a recruiter? Are we addicted to agencies? Are sourcers talented enough? Do recruiters care about data? Will a recruiter ever report to the board? Do we ignore illegal sourcing? Is LinkedIn the past or the future?
  3. 3. #TalentConnect - 75,000 Employees - 120 Nationalities worldwide - 130 Countries - Large. Innovative. Ambitious. About SAP
  4. 4. #TalentConnect - Live in a world of ‘NOW’ - Real time is behind time!!! - Data streams real time back to ‘Mission Control’ SAP ‘Big Data in Action’
  5. 5. #TalentConnect ​ “Good Recruitment is tough. ​ Mediocre recruitment is easy!” ​ Matthew Jeffery
  6. 6. #TalentConnect ​ “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief. WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?” ​ “People don’t buy WHAT you do, they buy WHY you do it.” ​ -Simon Sinek, Start with Why
  7. 7. #TalentConnect - Misinformed Brand Perception - A Cloud Brand? - Need to Simplify - B2B competing ‘sexy brands’ on campus - Outdated Careers site - Broadcast Social Media - Reduce Agency & Job Board Dependency - Need for pipelining - ROI of Recruitment? We faced many challenges
  8. 8. #TalentConnect Number 1 Cloud Company Our Vision
  9. 9. #TalentConnect - New Talent - New Skill Sets - New Culture - From New Companies = BIG CHALLENGE But this requires change…
  10. 10. #TalentConnect Are the Best Candidates Active? Question
  11. 11. #TalentConnect - 80% of the Talent Pool is ‘Passive’ - So why do we spend so much time in the ‘Active 20%’? - Is the ‘War for Talent’ a war in the active space only? The Talent Pool
  12. 12. #TalentConnect Why do we leave so much recruitment to luck? - Right Person - Right Time - See Right Advert - Has time to Reply - Recruiter ‘sees’ them Recruitment Lottery
  13. 13. #TalentConnect Why put in extra work when ‘active’ candidates are there and waiting? Do Hiring Managers care? Are Hiring Managers patient? But being lazy is so…..easy
  14. 14. #TalentConnect And to be a little more aggressive in our pursuit of excellence We needed fundamental transformation
  15. 15. #TalentConnect Employment Branding to shape & educate Stage 1: Shape the Perception
  16. 16. #TalentConnect - Responsive Design fully mobile enabled - Emphasis on Diversity - Emphasis on Video - Integrated Job Search - Bold, Visual with more ‘approachable language’ - Tailored entry points for ‘High School’, ‘Graduates’ & ‘Professionals’ based on job area & location New Careers Site: Shop Window to the World
  17. 17. #TalentConnect - Hired a video editor - Videos HAVE to be Authentic - Video sweet spot 60-90 secs - New YouTube Channel dedicated to Employee Videos - Over 50 new Employee Videos on Careers Site and across Social Let the voice of your Employee be Heard
  18. 18. #TalentConnect - Great Places to Work Awards - Best Employee Awards - Glassdoor Ratings If you are a great place to work….prove it!!!
  19. 19. #TalentConnect - Priortise & Limit Channels - We do: LinkedIn, Facebook, YouTube, Twitter, Blog, Instagram Social Media: Engagement not broadcast
  20. 20. #TalentConnect ​ Employment Brand Menu designed to demonstrate to the business what the team can deliver from free services to those that require business funding including: q Digital marketing q Videos in specific locations q Creation of micro websites q Creation of printed materials EB Menu: ‘Freemium to Premium’
  21. 21. #TalentConnect ​ One, if not THE, FASTEST growing Talent Community in the world!! ​ Talent community members register core skills and receive job alerts that match skills ​ Builds a Talent Community database that allows email marketing through market segmentation Communities REALLY do WORK 600,000 members in a year
  22. 22. #TalentConnect ​ Track Job Board ROI ​ Number of applies/Interviews/Hires per channel ​ ROI on Social Media ​ Careers Site effectiveness BIG DATA is Important Line of Sight Analytics Advanced Sourcing Analytics Question- based Reporting ?
  23. 23. #TalentConnect ​ Designing Collateral, Posters, SWAG, Digital Marketing Campaigns ​ ‘Creating desire’ In House Creatives
  24. 24. #TalentConnect ​ Graduate Recruitment New Style The Future of Recruitment
  25. 25. #TalentConnect ​ Is modern day Graduate Recruitment Elitist? Question
  26. 26. #TalentConnect ​ Or do we hire from the ‘best universities’ what we can attract? ​ Is a University ‘Brand’ more attractive than a ‘skillset’? We asked: Do we hire THE best graduates?
  27. 27. #TalentConnect Can an Algorithm replace a recruiter?
  28. 28. #TalentConnect SAP Deep Thinking: WGLL
  29. 29. #TalentConnect ​ Real Time Feedback ​ 2 stage Pass/Fail Assessment ​ Embracing Social Media ‘Democratising Graduate Recruitment’
  30. 30. #TalentConnect ​ SAP Sales Academy ​ - 75% of candidates said that the online tools boosted their motivation to progress to application ​ - 88% said online tools were more engaging than other graduate applications ​ - Over 1.2 million visitors to the site globally ​ - Projected cost saving of £250,000 in year one (less recruiter screening time) ​ - 100% said that the bootcamp increased their motivation to work at SAP, were happy they took part, and thought the experience provided a great insight into working at SAP ​  ​ . Measuring Success
  31. 31. #TalentConnect ​ Sourcing / Hunter ​ Research/Map/Organagram/ Business Intelligence Stage 2: PinPoint the Talent
  32. 32. #TalentConnect ​ Branding educates the wider talent pool ​ Sourcing pin pints individual top talent ​ We welded them together Sourcing & Branding: 2 Separate Functions?
  33. 33. #TalentConnect ​ Gamification meets Sourcing Sourcification
  34. 34. #TalentConnect League Tables Performance KPIs Ø Hires per month Ø Number of submittals to CFRs per month Ø Number of candidate screens per month Ø Submittal to interview ratio Time KPIs Ø Time to source (from sourcing req open to 1st submittal) Ø Time to source (from sourcing req open to 3rd or 4th submittal) Quality KPIs Ø Survey to CFRs and Candidates screened by HM LinkedIn usage KPIs Ø Days visited Ø Searches Ø Profile Views Ø Inmails - acceptance rate
  35. 35. #TalentConnect ​ Sales Data: Quotas ​ Performance Review Grades ​ Promotions Quality of Hire
  36. 36. #TalentConnect SAP Recruitment & E-Branding Awards 2015 ​ ERE - Best Employment Brand - Most strategic use of technology Recruiter -  Best Graduate Recruitment Strategy -  Best Global/International Recruitment Strategy •  Brandon Hall -  Best Recruitment Marketing & Employment Brand Asia Recruitment Awards Gold Best Graduate Recruitment Strategy Silver: Best Employment Brand Silver: Best Careers Site Silver: Best Diversity & Inclusion
  37. 37. #TalentConnect Recruitment is CRITICAL to a business ​ Why are we so undervalued as an profession? ​ If we hire the Best Salespeople: Profits Grow ​ If we hire the best developers: Our products win & we innovate ​ Hire average or poor……………..
  38. 38. #TalentConnect As you leave reflect again….YOU decide Do we need recruiters? Can an alghoritm replace a recruiter? Are we addicted to agencies? Are sourcers talented enough? Do recruiters care about data? Will a recruiter ever report to the board? Do we ignore illegal sourcing? Is LinkedIn the past or the future?
  39. 39. #TalentConnect Let’s Connect @matthewjeffery Matthew Jeffery
  40. 40. ©2015 LinkedIn Corporation. All Rights Reserved.

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