WHAT IS INNOVATION? This slide gives a simple idea about innovation, why innovation is hard and what are the solutions.

1. INNOVATE FOR REVOLUTION

2. WHAT IS THE MEANING OF THE TERM
“INNOVATE” OR “INNOVATION”?
INNOVATION IS REALLY A CONFUSING WORD. PEOPLE
DON’T FIND PROPER AND HELPFUL DEFINITION OF THE
TERM “INNOVATE” WHEN THEY ASK GOOGLE.

3. THEN WHAT’S THE DEFINITION?

4. THE ANSWER OF THIS QUESTION HAS BEEN GIVEN BY DIFFERENT
INNOVATION EXPERTS. DIFFERENT EXPERTS HAS GIVEN THE ANSWER
DIFFERENTLY BUT THE MAIN IDEA BEHIND THE ANSWER IS SAME.

5. ACCORDING TO NICK SKILLICORN

6. ACCORDING TO DAVID BURKUS

7. ACCORDING TO PETE FOLEY

8. THERE ARE MANY OTHER INNOVATION EXPERTS WHO
HAS GIVEN THE EXPERTS BUT THE MAIN THEME OF
THOSE ANSWERS IS SAME “USE YOUR IDEAS TO
CREATE SOMETHING NEW”.

9. NOW THE QUESTION ARISES “IS
INNOVATION AN EASY TASK?”

10. INNOVATION IS NOT AN EASY TASK. CREATING AN IDEA
THAT SOLVES THE PROBLEMS OF BOTH CUSTOMERS AND
THE BUSINESS IS NOT AN EASY TASK. LET’S SAY IF AN
IDEA IS FOUND, REPLICATING THE IDEA IS VERY
DIFFICULT. IF THE IDEA IS REPLICATED PROPERLY, THEN
NO DOUBT SUCCESS WILL KNOCK YOUR DOOR.
ACCODING TO DUMBLEDORE, “HAPPINESS CAN BE FOUND
EVEN IN THE DARKEST OF TIMES, IF ONE ONLY
REMEMBERS TO TURN”

11. WHAT MISTAKES DO COMPANIES OFTEN MAKE
WHEN THEY TALK ABOUT IT?

12. • ACCORDING TO STEPHAN SHAPIRO,” THE BIGGEST MISTAKE COMPANIES MAKE
IS ASKING OTHERS FOR IDEAS. WHEN ASKING FOR IDEAS, WE INVITE A LOT
OF NOISE AND UNNECESSARY WORK. EVERY PERSON INSIDE AND OUTSIDE OF
YOUR ORGANIZATION HAS AN OPINION, SUGGESTION, OR IDEA ABOUT HOW
TO IMPROVE THINGS. THE REALITY IS THAT MOST OF THESE IDEAS WON’T BE
EFFECTIVE IN PRODUCING POSITIVE RESULTS. ORGANIZATION THAT SPENT
TOO MUCH TIME ON IDEA COLLECTION, IMPLODE FROM THE WEIGHT OF ALL
THE IDEAS.”
• ACCORDING TO GIJS VAN WULFEN, “COMPANIES LACK FOCUS IN THEIR
DISCUSSIONS ON INNOVATION. OFTEN THER’S A SENIOR MANAGER
EXPERIENCING AN URGENT NEED FOR SOMETHING NEW, FUELED BY A
BUSINESS CHALLENGE. A NEW COMPETITOR MAY HAVE ENTERED THE MARKET;
REVENUES MAY HAVE DECREASED DRAMATICALLY OR A BIG CONTRACT HAS
BEEN LOST. ONE ESSENTIAL POINT IS OFTEN MISSED AT THE START:
INNOVATION IDEAS FOR WHAT? THAT’S THE QUESTION! WHEN YOU FOCUS
YOUR INNOVATION EFFORTS, YOU’RE MUCH MORE PRODUCTIVE. YOU SHOULD
START INNOVATION CHOOSING A CLEAR FOCUS.”
• ACCORDING TO KEVIN MCFARTHING,” COMPANIES OFTEN CONFUSE INVENTION
AND INNOVATION; THEY’RE DIFFERENT THINGS.”

13. WHAT SIMPLE THING CAN A COMPANY DO TO CHANGE THEIR
CONVERSATION / PERSPECTIVE ABOUT INNOVATION?

14. • ACCORDING TO PETE FOLEY, ” MAKE A LONG-TERM INVESTMENT IN
INNOVATION CULTURE. STRATEGY IS IMPORTANT, BUT IT IS CULTURE
THAT DRIVES MOST OF THE SMALLER, OFTEN LARGELY UNCONSCIOUS
DECISIONS THAT PERMEATE AN INNOVATION ORGANIZATION. BIG
IDEAS TAKE TIME, PRODUCTIVE FAILURE, COMMUNICATION, AND
COLLABORATION. THESE ARE ENABLED BY A CULTURE THAT PROTECTS,
AND TO SOME DEGREE NURTURES BIG IDEAS, AND INNOVATIVE,
FEARLESS PEOPLE. I’M NOT SURE IF THIS QUALIFIES AS SIMPLE, BUT I
THINK IT IS ESSENTIAL, AND OFTEN OVERLOOKED.”
• ACCORDING TO KEVIN MCFARTHING, “COMPANIES SHOULD REALLY
LISTEN MORE TO THEIR CONSUMERS AND CUSTOMERS.”
• ACCORDING TO MIKE SHIPULSKI, “MOVE FROM IDEA GENERATION TO
PRODUCT COMMERCIALIZATION.”

15. ALWAYS REMEMBER

16. NAME OF THE INNOVATION EXPERTS MENTIONED
ABOVE:
• NICK IS THE CHIEF EDITOR OF IDEA TO VALUE AND ALSO THE CEO & FOUNDER
OF IMPROVIDES INNOVATION CONSULTING. HE WAS VOTED ONE OF THE WORLD’S
TOP INNOVATION BLOGGERS FOR 2014 AND IS A LEADER IN THOUGHT LEADERSHIP
ON THE SCIENCE OF IMPROVING CREATIVITY.
• DAVID BURKUS IS A BEST-SELLING AUTHOR, AWARD-WINNING PODCASTER, AND
ASSOCIATE PROFESSOR OF MANAGEMENT AT ORAL ROBERTS UNIVERSITY.
• STEPHEN SHAPIRO IS AN INNOVATION INSTIGATOR, HALL OF FAME SPEAKER AND
AUTHOR. HIS BOOKS INCLUDE BEST PRACTICES ARE STUPID AND PERSONALITY
POKER.

17. • PETE FOLEY IS A CONSULTANT, INNOVATOR, ARTIST, SCIENTIST,
PHOTOGRAPHER, MUSICIAN, ACCOUNTANT AND BLOGGER, WITH 25 YEARS
EXPERIENCE OF INNOVATION AND BEHAVIORAL SCIENCE IN THE
FORTUNE 50.
• GIJS VAN WULFEN IS A LINKEDIN INFLUENCER AND THE AUTHOR OF THE
FORTH INNOVATION METHODOLOGY.
• KEVIN MCFARTHING WAS VOTED #1 BLOGGER ON INNOVATION IN 2015 BY
INNOVATION EXCELLENCE. HE IS AN EXPERT IN INNOVATION
MANAGEMENT, OPEN INNOVATION AND R&D.
• MIKE SHIPULSKI IS AN INNOVATION THOUGHT LEADER, FOCUSING
ON DEFINING BEST PRACTICES AND TOOLS FOR PRODUCT AND
TECHNOLOGY DEVELOPMENT AND EMBED THEM INTO COMPANY CULTURE.