Great products, great departments and great companies have at least 1 thing in common; they deliver precisely what is desired by the people who use them. With the correct application of a "Design Thinking" approach, a talented team can help transform or improve any business. Join Nicky Samuels as she explores the discipline of "human-centered design". You will examine the benefits of an empathic approach and be introduced to the problem solving technique of HMW (How Might We?). Nicole will highlight the competitive advantage of research with "Extreme Users" and outline the advance of 'gamification' to help develop these Design Thinking skills.

1. Nicole Samuels-Williams
Human Centered Design Thinking
Innovating solutions

2. What do all companies have
in common?

4. Innovation..?

5. Myth:

6. Reality: 70% nurture
30% nature

7. Myth:

8. Reality:
anyone
in your
company

9. Myth: random

10. Reality: disciplined

14. Please recreate WHAT IS DESIGN THINKING SLIDE (not the notes)
What is
Design
Thinking?

17. What can Design Thinking do for you?
Helps you:
1. See new opportunities consistently
2. Connect deeply with customers
3. Transform insights into actionable ideas
4. Create and implement new solutions with
business impact faster and more effectively

20. “A WELL DEFINED
PROBLEM IS 90%
SOLVED”
Albert Einstein

23. HMWHow three words make design better

29. Look for work arounds and adaptations

31. CASE STUDY:
Bank of America
“KEEP THE CHANGE”
Challenge: How might
we help mothers
manage their finances
better?

32. How might we integrate savings
into people’s everyday lives
to help them save effortlessly?
A mother’s age does
not define her
financial behaviour.
Instead the life stage
of her children
becomes the defining
factor
Many people round up
their bill payments for
speed, convenience &
peace of mind
Many moms had
difficulty saving what
money they had
whether due to a
lack of willpower or
resources

34. How could you
dramatically
shorten the
process?
What works well
that you can
amplify?
What if money
were no object?
How would a
martian approach
this?
What new
communication
channels could
you employ?

37. Millennials: Engaging “Generation Y”

41. 1. Get away from your desk
2. Observe people
3. Embrace a human centered mindset
4. Brainstorm
5. Try experiments

42. Thank you. Would you like to know more?
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