The Future of PR
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
371
On Slideshare
371
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Future of PR
  • 2. Dialogue vs. Interpersonal Communication
    • Mass communication is OUT.
    • Inter personal communication is IN.
  • 3. PR Trends of Tomorrow
    • Women dominate the field
    • Women have skills for PR
    • Men make more $
    • Men favored in hiring
  • 4.  
  • 5. Diversity
    • Recruiting and Hiring
    • Special Organizations
    • Language Skills
  • 6. The Hiring Process
    • Networking
    • Associations
    • Guest Speakers
    • Recruiters
  • 7. More Trends
        • Transparency
        • Growing Social Media Toolbox
        • Increased Emphasis on Evaluation
        • 24/7 News cycle
        • New direction in Mass Media
        • Outsourcing to PR firms
        • Lifelong learning
  • 8. Licensing & Accreditation
    • Protection
    • Publicity vs. official PR practitioner
    • Ceftification through PRSA
    • APR
    • Rigorous process
    • Only 18% of PRSA
  • 9. Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons