The Future of PR
Dialogue vs. Interpersonal Communication
- Mass communication is OUT.
- Inter personal communication is IN.
PR Trends of Tomorrow
The Hiring Process
- Growing Social Media Toolbox
- Increased Emphasis on Evaluation
- New direction in Mass Media
Licensing & Accreditation
- Publicity vs. official PR practitioner
- Ceftification through PRSA
Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons