History of PR

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History of PR

  1. 1. COMM 2337 PR History Class 6 Fall 2011 PR is more than 100 years old.@AndreaGenevieveandream@stedwards.edu
  2. 2. COMM 2337 Ancient Beginnings •Promotion of government PR •Opinion leaders, public speeches, History visual communication, publicity, events Class 6 •Rosetta Stone Fall 2011 •Olympic Games •Julius Caesar- “acta diurna” •Pope Urban II • “Propaganda”@AndreaGenevieveandream@stedwards.edu
  3. 3. COMM 2337 Colonial America PR • American revolution History support Class 6 Fall 2011 • Thomas Paine • Boston Tea Party@AndreaGenevieveandream@stedwards.edu
  4. 4. COMM 2337 Politics and Activism • Glowing articles sent to PR newspapers History • Rise of public opinion Class 6 Fall 2011 • Newspaper reprints as ads • Uncle Tom’s Cabin@AndreaGenevieveandream@stedwards.edu
  5. 5. COMM 2337 Barnum • Phineas T. Barnum PR • Showman History • “Pseudoevent” Class 6 Fall 2011 • Exaggeration • Third party endorsements • Donating to charity@AndreaGenevieveandream@stedwards.edu
  6. 6. COMM 2337 Henry Ford • First major industrialist PR • 2 basic PR concepts: History 1. Positioning Class 6 Fall 2011 2. Accessibility • Press Sneak Peak • Popular Persona@AndreaGenevieveandream@stedwards.edu
  7. 7. COMM 2337 Modern PR • First agency= Publicity PR bureau History • 1900’s Class 6 Fall 2011 • Business leaders and politics • Ivy Ledbetter Lee • Edward Bernays@AndreaGenevieveandream@stedwards.edu
  8. 8. COMM 2337 Ivy Lee PR History Class 6 Fall 2011@AndreaGenevieveandream@stedwards.edu
  9. 9. COMM 2337 Remember Lee: • Business should align with PR public interest History • Support from management Class 6 Fall 2011 • Open communication with media • Bring PR to all business levels@AndreaGenevieveandream@stedwards.edu
  10. 10. COMM 2337 Edward Bernays Video Time! PR • Father of PR History • Famous for messages and Class 6 Fall 2011 perception • Scientific persuasion and psychology • Listening • “Big Idea”@AndreaGenevieveandream@stedwards.edu
  11. 11. COMM 2337 Postwar PR • PR departments emerged PR • Increase in government PR History staff Class 6 Fall 2011 • TV created a new challenge • Mass media • Increase in urban and suburban population • Public opinion started to@AndreaGenevieve matterandream@stedwards.edu
  12. 12. COMM 2337 Classic PR Models 1. Press Agent/Publicity PR 2. Public Information History Class 6 3. Two Way asymmetric Fall 2011 (Bernays) 4. Two way symmetric (main modern model of relationship building)@AndreaGenevieveandream@stedwards.edu
  13. 13. COMM 2337 Famous PR Campaigns PR Civil Rights History Seat Belt Class 6 Fall 2011 Starkist Tuna Tylenol Macy’s Parade@AndreaGenevieveandream@stedwards.edu
  14. 14. COMM 2337 PR Philosophy PR “Shift from press agentry History to persuasive, targeted Class 6 Fall 2011 communication.” • Reputation management emerged in the 1990’s (Conflict management and crisis management)@AndreaGenevieveandream@stedwards.edu
  15. 15. COMM 2337 Current PR Theory and Techniques • PR profs should have their PR pulse on the news and History publics Class 6 Fall 2011 • Enhance CSR • Monitor communication • Build a community@AndreaGenevieveandream@stedwards.edu
  16. 16. COMM 2337 New PR History For next class, research and PR find a recent event in PR History history and blog about it. Class 6 Fall 2011 This must be from 2009 to present.@AndreaGenevieveandream@stedwards.edu

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