PR Case Study Mid-Term

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PR Case Study Mid-Term

  1. 1. COMM 2337 Analyze a Case Study 1. Everyone will get 1 case studyMid 2. Read it and highlight the parts you agree and disagree with.Term 3. Organize your paper in paragraph Fall 2011 format with the following headings: • Client Background and Situation • Research • Plan of Action • Communication • Measurement/Evaluation • Conclusion • Suggestions for 2011@AndreaGenevieveandream@stedwards.edu
  2. 2. COMM 2337 Paper DetailsMid Each paper must include:Term • Name, date, course number and case study name Fall 2011 • Information typed,center aligned on a cover page. The paper itself will be double spaced and a minimum of 3 pages in length. (Times New Roman, 12 pt. font)@AndreaGenevieveandream@stedwards.edu
  3. 3. COMM 2337 Example:Mid Client Background: Community Shelter Board of Ohio provides services to homelessTerm individuals. Fall 2011 Research: The riverbank area of Columbus, OH has become a place for homeless men to search for food and live. 1. Community leaders surveyed 2. Forums held 3. Communty survey 4. Communty input sessions 5. Interviews with local thought leaders@AndreaGenevieveandream@stedwards.edu What did the research show about the problem?
  4. 4. COMM 2337 Plan of Action: Edward Howard & Co. were hired to help the CSB in a community relations effort.Mid Goals: 1: Build community support for theTerm Rebuilding Lives project (finding homes, building a facility for substance abusers, Fall 2011 creating a shelter) 2:Inform the public to dispel myths, educate the media and turn skeptics into supporters@AndreaGenevieveandream@stedwards.edu
  5. 5. COMM 2337Mid Communication Execution: • Community input sessions (informative)Term • Public opinion poll • High level community meeting presentation Fall 2011 • Annual fundraiser and annual report integration • Report to community kept key audiences up to date • Advisory committee formed • Speakers bureau formed@AndreaGenevieveandream@stedwards.edu
  6. 6. COMM 2337 Evaluation:Mid City council approved the project, 100 apartments have been opened forTerm the homeless, fundraiser hit a record, the CSB received national Fall 2011 encouragement, many editorial endorsements etc. Did this accomplish objectives?@AndreaGenevieveandream@stedwards.edu
  7. 7. COMM 2337 Suggestions for 2011: Include bloggers for mediaMid relations,use photos to show before and after, create a video to garnerTerm initial support, use Facbeook to create a digital forum for Fall 2011 community members, highlight community leaders who support the project on short snippet videos, create an e-newsletter to keep community informed, send out email reminders for the fundraiser, host a virtual auction.@AndreaGenevieveandream@stedwards.edu

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