What is Public Relations?

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What is Public Relations?

  1. 1. COMM 2337 Public Relations……What IsPR? Class 2 Fall 2011 ?@AndreaGenevieveandream@stedwards.edu
  2. 2. COMM 2337 Public Relations……What IsPR? Class 2 Fall 2011@AndreaGenevieveandream@stedwards.edu
  3. 3. COMM 2337What IsPR? Class 2 Fall 2011@AndreaGenevieveandream@stedwards.edu
  4. 4. COMM 2337 (Those are components and tactics) Public Relations……What Is A PROCESSPR? • Deliberate Class 2 • Planned Fall 2011 • Performance Based • For Public Interest • Using Two- Way Communication • Part of Strategic Management@AndreaGenevieveandream@stedwards.edu
  5. 5. COMM 2337 R.A.C.EWhat Is Effective PR starts with R.A.C.EPR? Class 2 R = Research Fall 2011 A = Action C = Communication E = Evaluation@AndreaGenevieveandream@stedwards.edu
  6. 6. COMM 2337 PR is…What Is “Public relations is the management function that identifies, establishesPR? and maintains mutually beneficial Class 2 Fall 2011 relationships between an organization and the various publics on whom its success or failure depends”@AndreaGenevieveandream@stedwards.edu
  7. 7. COMM 2337 PR According to Don DraperWhat IsPR? Class 2 Fall 2011@AndreaGenevieveandream@stedwards.edu
  8. 8. COMM 2337 CreditsWhat Is Andrea Genevieve MichnikPR? Intro to PR COMM 2337 Class 2 St. Edwards University- Fall 2011 Fall 2011 E-mail: andream@st.edwards.edu @AndreaGenevieve All photos protected under Flickr Creative Commons@AndreaGenevieveandream@stedwards.edu

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